Ecommerce MarketingWe’ve made some adjustments to the Econsultancy web site

We’ve made some adjustments to the Econsultancy web site

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new econsultancy homepage and top navigation

We’ve made some adjustments to the Econsultancy web site. Relying on the way you discovered this text, you could have already got seen a unique look to our homepage, navigation and numerous touchdown pages. The purpose is to attempt to make the web site expertise easier for each customer, whether or not they’re a member or not, and to present new guests a greater understanding of what we do.

Homepage – showcasing multi-touch studying

Our homepage for the previous couple of years has highlighted our newest articles, studies, case research and occasions. Content material and group are two of our strengths as a studying organisation, however which means we generally meet individuals who solely know of Econsultancy as a writer of digital advertising and ecommerce guides, or as an occasions enterprise, or as a coaching enterprise. On the brand new Econsultancy homepage, guests will get a greater overview of all the pieces we do, encompassing expertise evaluation, on-demand on-line coaching (by the Econsultancy Expertise Cloud, our LMS), coaching for groups, finest follow analysis and developments evaluation.

There’ll nonetheless be some newest content material featured on the homepage, however the web page will mainly be a spot the place we clarify Econsultancy’s studying merchandise. The brand new hub web page, which you could find through the suitable hand facet of the highest nav, can be an effective way to entry the very newest content material.

Traits and finest follow pages – get the newest

If you need a snapshot of what’s new, our newly simplified header menu contains hyperlinks to our developments and finest follow pages.

On the developments web page, you’ll discover hyperlinks to our month-to-month and quarterly studies, our newest briefings and articles, in addition to element on analyst periods and upcoming occasions and webinars.

Head over to the finest follow web page to see the newest Greatest Apply Guides, webinars, case research and Fast Guides.

Streamlined header menu and burger nav – discover what you want, faster

The streamlined header menu now not makes use of dropdowns, so crucial pages are straightforward to search out. As talked about beforehand, each Econsultancy member, when logged in, will see a hyperlink to their very own curated hub on the suitable hand facet of the highest nav. Every member hub web page accommodates new and related content material, and hyperlinks to customized studying programmes within the Expertise Cloud LMS.

Alternatively, you should use the burger nav to delve deeper and discover content material on a selected matter, inside a sector or in your most well-liked format. So, if you wish to go straight to articles, or information and analytics, or FMCG, you are able to do so in two clicks.

The Econsultancy Expertise Cloud

Lastly, members can now entry the Expertise Cloud from the hyperlink within the prime proper of the navigation, simply above the burger nav. We launched the all-new Expertise Cloud just a few weeks in the past on our new LMS and from in the present day the primary of our deep-dive studying channels, ecommerce, is stay as nicely. In case you haven’t performed so already, go and test it out.

Get in contact when you’re an Econsultancy member and have any suggestions, or if you wish to schedule a demo and be taught extra about multi-touch studying.

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