SalesUse intent knowledge to pinpoint prospects

Use intent knowledge to pinpoint prospects

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Situation 

Prospect firmographics and technographics allow you to establish who’s a superb match in your resolution — however intent knowledge helps you goal the correct prospects on the proper time. Intent knowledge casts a broad internet throughout the web to assemble top-of-funnel indicators about points, options, applied sciences, and distributors that patrons analysis earlier than making a purchase order.

Utilizing ZoomInfo, you’ll be able to choose intent subjects associated to what you are promoting and monitor when a particular account, or a set of accounts, conducts excessive ranges of analysis. Intent knowledge provides your gross sales groups a leg up on the competitors by means of early visibility to creating alternatives.

Set off 

  • Spiking intent detected on standards or set of subjects associated to what you are promoting

Actions 

  • Use filter standards to establish the probably patrons on the spiking account
  • Export probably purchaser information to gross sales automation system
  • Divide into sequences based mostly on every subject
  • Assign to the suitable reps and ship on their behalf

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