2 hours in the past
Underneath Armour has run some placing campaigns prior to now – most notably via Droga5 New York – however appears to be going it alone with this newest effort, inverting the over-familiar sports activities mantra encouraging individuals to be like superstars, or GOATS as they’re now recognized – Best of all time.
On this case it’s a letter from an plain GOAT, quarterback Tom Brady, to a rising soccer star. Brady has the not inconsiderable assist of Morgan Freeman.
No thought if Brady can act however Freeman, as everyone knows, most definitely can. Sports activities attire advertisements inviting individuals to unleash their internal GOAT have change into a tiresome cliche. That is each emotional and refreshing.
MAA inventive scale: 8.