MarketingTransUnion companions with Canvas Worldwide to spice up omnichannel...

TransUnion companions with Canvas Worldwide to spice up omnichannel CX


TransUnion, the worldwide info and insights firm, has partnered with the world’s second largest impartial media company, in search of to reinforce buyer expertise throughout a number of advertising and marketing channels. The collaboration will give Canvas entry to TransUnion’s intensive shopper insights.

That is aimed toward permitting extra refined viewers planning, customized viewers creation and improved measurement capabilities for advertisers utilizing Canvas.

TruAudience options. The important thing worth TransUnion brings to this collaboration is its suite of TruAudience options. The first resolution creates privacy-conscious “three-dimensional” identities by connecting folks, units and households. This sits alongside a knowledge market that presently provides some 400 viewers segments and the TruAudience platform, an setting for modeling and distributing audiences.

Learn subsequent: What’s id decision?

A world media company. Canvas Worldwide, presently serving shoppers equivalent to Hyundai, Kia, United Artists Releasing and McDonald’s, will join TruAudience’s choices with advertisers’ wants. “As a number one impartial company, we’re tuned into new developments on this planet of promoting expertise and targeted on making these improvements accessible to our shoppers,” mentioned Greg Johns, Canvas Worldwide’s Chief Product Officer in a launch.

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Why we care. Adtech is getting only a shade extra rational each month and yr. This transfer brings collectively a big id resolution and an enormous company, permitting the direct transmission of probably extremely worthwhile audiences to the company’s shopper advertisers. The TruAudience information market serves information from a spread of companions, together with Comscore and Lotame; the partnership with Epsilon alone accesses greater than 250 million shopper data. That’s lots of people to market to.

About The Writer

Kim Davis is the Editorial Director of MarTech. Born in London, however a New Yorker for over 20 years, Kim began overlaying enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and functions of SaaS, digital expertise, and information within the advertising and marketing area.

He first wrote about advertising and marketing expertise as editor of Haymarket’s The Hub, a devoted advertising and marketing tech web site, which subsequently turned a channel on the established direct advertising and marketing model DMN. Kim joined DMN correct in 2016, as a senior editor, changing into Govt Editor, then Editor-in-Chief a place he held till January 2020.

Previous to working in tech journalism, Kim was Affiliate Editor at a New York Occasions hyper-local information website, The Native: East Village, and has beforehand labored as an editor of a tutorial publication, and as a music journalist. He has written a whole bunch of New York restaurant critiques for a private weblog, and has been an occasional visitor contributor to Eater.


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