What Is the TikTok Now Function?
In keeping with the platform, “TikTok Now’s the latest technique to be entertained and join with others.”
TikTok calls it a “each day photograph and video expertise to share your most genuine moments with the individuals who matter most.”
Not dissimilar to Instagram’s Candid Challenges, it seems TikTok Now’s taking a web page straight out of BeReal’s handbook.
Customers who take part in TikTok Now can be prompted to share a 10-second video or static photograph inside a set time interval.
TikTok’s additionally arrange some parameters on who can (and may’t) view your TikTok Now posts:
Anybody youthful than 18 will be unable to share their content material on the Discover feed
Customers aged 13-15 could have commenting choices restricted to Buddies solely.
Customers aged 18+ can select to share their posts with the broader TikTok Now neighborhood — past their pals.
For the time being, TikTok Now can solely be accessed instantly throughout the app for US customers.
Nevertheless, TikTok can be rolling out the characteristic to customers worldwide within the coming weeks, and hints that it will be out there as its personal app.
So, hold an eye fixed out!
P. S. You may plan and schedule your TikTok content material upfront with Later’s administration instruments. Be a part of 4M+ creators, manufacturers, and social media managers, and create an account at present — without spending a dime.
So…What Are Our Preliminary Ideas?
Let’s be actual: BeReal is at the moment on everybody’s radar.
It’s been reportedly downloaded 28M occasions since its launch in 2020 — with nearly all of these downloads in 2022.
A small participant when in comparison with TikTok’s 3.5B complete downloads, however the pace of its reputation can’t be ignored.
And TikTok (like Instagram) has taken discover.
To TikTok’s credit score, they’ve been on the forefront of enjoyable video enhancing instruments and options for the previous few years — whether or not it’s Duets, Stitches, or the ever fashionable inexperienced display screen.
Their purpose? Hold customers engaged. So launching TikTok Now’s a predictable step.
Nevertheless, it stays to be seen whether or not customers will undertake it.
New options often take a while to ramp up (keep in mind when Instagram first launched Tales?) however judging by just a few feedback on our newest TikTok, preliminary reactions to TikTok Now are…combined.
What are your ideas? Tell us over on Later’s TikTok account.