MarketingTikTok has launched an in-app ecommerce characteristic

TikTok has launched an in-app ecommerce characteristic


Along with its most up-to-date procuring options, TikTok has simply launched TikTok Store, the place customers can now make purchases instantly via the app.

Availability. TikTok formally started testing within the U.S. this week. It was beforehand solely accessible within the UK and 7 international locations in Southeast Asia.

Invite solely. TikTok is at present inviting choose U.S. companies to take part within the initiative. Meaning stay streamers from locations the place the characteristic is just not stay might want to proceed directing customers to third-party web sites.

What TikTok says. “We’ve seen the constructive impression of TikTok Store, and we’re excited to proceed experimenting with this new commerce alternative to help companies of all sizes.” 

In different TikTok information. TikTok has launched a number of new options and merchandise this 12 months, together with:

Why we care. The brand new characteristic is invite-only, but when the Store characteristic turns into accessible to advertisers and types globally, you need to begin testing it instead solution to promote your merchandise.

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About The Writer

Nicole Farley

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.


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