Social MediaThe Pentagon Adopted First Division-Huge Coverage To Handle Social...

The Pentagon Adopted First Division-Huge Coverage To Handle Social Media


Earlier this week, america Division of Protection (DoD) launched a brand new coverage: “Official Use of Social Media for Public Affairs Functions,” which was meant to obviously spell out how each particular person – from the very best ranges of the protection neighborhood – can use the platforms to greatest advance the mission of america navy. Although among the navy providers and different businesses have printed social media insurance policies previously, DODI 5400.17 is the Pentagon’s first instruction to particularly deal with the usage of social media.

“It is lengthy overdue,” Andy Oare, director of digital media for the Workplace of the Secretary of Protection, mentioned by way of an announcement. “There have been efforts previously to do that, however in a company of this measurement and magnitude, it’s worthwhile to absolutely coordinate and guarantee all viewpoints are heard and represented. We needed to ensure the providers had been collaborators from the very starting.”

Social media has an impact on each service member, civilian contractors, and their households, added Oare. The identical tips for the usage of social media have to be the identical to a person who might run an official account, in addition to to somebody who might have by no means used the platforms. “We owe it to all of them to have one central coverage that gives a clearly articulated normal of operation and accountability.”

Per the brand new coverage, posts launched from DoD social media accounts should be correct, applicable, well timed, and within the applicable tone. As well as, posts might have to be reviewed for operations safety and data safety in accordance with current insurance policies.

Necessary First Step

This can be the primary official DoD coverage to handle the use social media, nevertheless it possible will not be the final. The navy should nonetheless take care of service members who fail to think about when and the place they’re usually posting.

Social media can present an vital connection for people to remain linked with associates and households, however it will probably usually lead to “over sharing” because the posts do not undergo the screening processes that service members confronted previously.

There are additionally considerations concerning which platforms are getting used. TikTok has gained recognition with youthful customers, however U.S. lawmakers, together with many within the intelligence neighborhood (IC), have expressed considerations that the Chinese language-owned platform could possibly be utilized by Beijing to realize entry about U.S. residents, notably these in uniform.

TikTok has claimed that U.S. consumer knowledge is protected, but, the Trump administration had sought to ban the service fully. These considerations proceed, and in 2019, the Protection Data Programs Company (DISA) really helpful that each one staff of the DoD chorus from utilizing the favored social media app, whereas that very same 12 months, the Pentagon went as far as to ban service members from utilizing TikTok on all government-issued gadgets.

Evolving Position of Social Media and the Navy

It’s possible we’ll see future directives and insurance policies concerning the navy and social media, however the Pentagon will possible proceed to be extra reactive than proactive.

“Social media has been round for a very long time, so it is fascinating that we’re simply now getting a coverage from the Pentagon in 2022,” defined Jill Hamilton, senior editor at ClearanceJobs.

“However it additionally reveals that the social media position is rising usually. Now not ought to it’s somebody who’s at a junior stage,” Hamilton added. “We’d like emotional intelligence, situational consciousness, in addition to, an understanding of what is out and in of allowable division coverage. The excellent news is that regardless of many missteps over time and troopers behaving badly on social media, the coverage is not banning purposes. However they’re establishing some guardrails which were missing. With the 27 pages of coverage, it needs to be simpler to implement corrective measures for future blunders.”


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