BrandingSodaStream broadcasts brand-repositioning | World Branding Discussion board

SodaStream broadcasts brand-repositioning | World Branding Discussion board


SodaStream, brand, repositioning, logo, creative, soda,

Following SodaStream’s digital transformation and shopper centric technique launched three years in the past, the corporate is tapping into its customers’ rising curiosity in design, innovation, mixology, and user-experience fields. 

Because the development of constructing recent glowing water at house continues to develop, and as customers search extra approachable premium merchandise, particularly within the meals and beverage sector(1), SodaStream is introducing a full top-to-bottom redesign of the corporate’s image, color palette, web sites, and is introducing a brand new tier of elevated merchandise.

On the coronary heart of the brand new positioning is the model’s name to Push for Higher, impressed by the motion one takes when pushing the SodaStream glowing water maker button. “Push for Higher” is delivered to life within the model’s new visible identification, resulting in a “ripple impact” of optimistic change, impressed by the facility of a easy push of a button and the stream of change that it units in movement – for each customers and the planet.

The brand new visible language features a recent new iconic image consisting of two interlocking water droplets organized in a yin and yang formation, depicting steadiness and concord, in addition to resembling the planet. The design kinds the signature letter “S”, symbolising SodaStream. Remaining true to its dedication to do higher for the planet, SodaStream’s new color palette is impressed by nature. The model’s main colors are Recent Blue, Deep Blue, and Sand, a reference to the purity and freshness of water, and the brightness of sand.

SodaStream can also be revealing “SodaStream Assortment”, a brand new premium product tier that represents its superior and designed product vary. “SodaStream Assortment” presents elevated experiences via superior innovation, high quality, and design. The Assortment vary will encompass SodaStream’s new glowing water makers – the Artwork and the Duo, and also will embrace future improvements designed by world famend designers.

SodaStream’s new visible identification is now stay all through the corporate’s digital touchpoints together with its direct to shopper web sites, social media channels, and extra platforms. Beginning in 2023, the newly designed packaging will steadily roll-out to all 47 world markets during which the corporate operates.

“Our new ‘Push for Higher’ technique and its accompanying model belongings are the subsequent chapter in SodaStream’s journey to vary the way in which the world drinks and revolutionise the worldwide beverage business”, mentioned Eyal Shohat, CEO of SodaStream. “Because the consultants of glowing drinks creation, we’re excited to supply our customers with the proper glowing water experiences, with an upgraded way of life. Through the use of SodaStream, our customers have the chance to do one thing that’s higher for them and higher for the planet”.

SodaStream has collaborated with Pearl Fisher, a artistic design and branding company based mostly in London, to create and implement the model’s new visible identification in addition to Eitan Cohen, artistic advisor to SodaStream. “We’re very happy with our partnership with SodaStream. It’s been an incredible course of, from figuring out SodaStream’s alternative to evolving and optimising the model’s key belongings – to making sure each facet of the brand new design imaginative and prescient and model expertise prompts its trailblazing angle and stream of change mentality,” mentioned Eitan Cohen and David Jenkinson, Design & Expertise Associate at Pearl Fischer. “That is an thrilling subsequent chapter for Sodastream and we’re wanting ahead to seeing this daring, impactful, and empowering new design hit the cabinets.”

About SodaStream:

SodaStream, a PepsiCo subsidiary, is the world’s main glowing water model. Working in over 47 nations throughout the globe, SodaStream empowers customers to create excellent personalised glowing beverage experiences with only a push of a button. By permitting its customers to make higher selections for themselves and the planet – SodaStream is revolutionising the beverage business and altering the way in which the world drinks. To be taught extra about SodaStream go to and observe SodaStream on Fb, Instagram and YouTube.

(1) Based mostly on International Monitor, Client Traits Standing New in 2022 by Kantar


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