In the present day, Samsung launches a weeklong “Uncover Samsung” occasion, supported by NFTs and a scavenger hunt by way of their Discord group.
Samsung launched their Discord group, or server, in June. Earlier this 12 months, in addition they opened a presence on Decentraland known as Samsung 837X, and that place will host digital occasions all through the week.
By connecting a number of metaverse touchpoints to different legacy digital channels like Samsung.com, the model reveals how these rising experiences can convey youthful customers into conventional fall gross sales occasions.
Learn subsequent: 4 key methods for NFT model launches
Hunt for clues. Model followers can be given a collection of three questions on Samsung’s Discord server. They may discover the solutions to the questions someplace on Samsung.com or Discord.
When that a part of the sport is full, Discord customers will then submit their MetaMask pockets handle on Discord for an opportunity to win an NFT value as much as $500 in reductions on Samsung merchandise.
NFTs and prizes. Individuals could have till 5pm ET on September 14 to reply the questions. The following day, Samsung will drop NFTs to consumer, and every NFT could have a randomly-assigned worth of $0-500.
Individuals will then be capable to redeem their NFT for a web based certificates to make use of when searching for Samsung merchandise through the occasion.
Along with everyone receiving an NFT with some worth, 30 winners will get different prizes totaling $10,000 in giveaways.
Metaverse commerce occasions. Samsung will even host commerce occasions at Samsung 837X. These live-streamed occasions will function merchandise pulled from precise customers’ want lists on Samsung.com.
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Why we care. It’s not nearly planting a flag within the metaverse. As an alternative, it’s about what manufacturers do as soon as they, and their buyer, get there.
This metaverse marketing campaign has the acquainted parts of a sweepstakes which were a part of advertising for ages. There are reductions and different prizes, which additionally, from a method standpoint, resemble loyalty applications. This promo updates the technique by making it gamified with a digital scavenger hunt that engages metaverse group members on Discord and Decentraland.
Macy’s and Outdated Navy have additionally dropped NFTs as a part of seasonal celebrations. Hole rolled out particular wearables for digital pets. Essentially the most promising executions are a part of an extended, multi-step roadmap — the type that Below Armour is placing collectively for 2022, 2023 and past.