Reddit added two members to its govt group in newly established roles: Stephen Riad as vice chairman of world mid-market and small and midsized enterprise gross sales, and Roelof van Zwol as vp of advertisements engineering.
Riad held a number of senior roles throughout enterprise development, operations, gross sales and technique at Google over the previous 11 years, most not too long ago serving as international director, vendor administration, Google Cloud.
At Reddit, he’ll report back to international govt vp and president of promoting Harold Klaje and be liable for defining the worldwide technique and construction for the corporate’s MM and SMB gross sales group, main the groups charged with driving month-to-month energetic advertiser development, overseeing consumer and company relationships and dealing with cross-functional leaders throughout Reddit.
Riad mentioned in a press release, “I’ve been lucky in my profession to see a number of shoppers evolve from a small enterprise to an enterprise model, and it’s one in every of my favourite features of the job to contribute to that journey. Reddit’s advertisements enterprise has seen unimaginable development in recent times, however it’s only scratching the floor of its full functionality, and I’m excited to be a part of the group to additional unlock that potential and drive significant enterprise outcomes for shoppers.”
van Zwol had been head of monetization sciences and machine studying engineering at Pinterest.
He’ll report back to govt vp of advertisements monetization Shariq Rizvi and lead the technical technique, execution and group behind Reddit’s monetization engine, constructing the structure that powers its Advertisements Market and overseeing the corporate’s advertisements software program, reliability engineering and options groups.
van Zwol mentioned in a press release, “It’s an exhilarating time to affix Reddit, as on-line communities have gotten increasingly integral to the every day lives of audiences world wide. I personally discover myself utilizing Reddit day-after-day, whether or not it’s to seek out solutions to particular questions or be taught and share information round matters that curiosity me. Reddit is in a novel place to carry collectively customers and advertisers primarily based on their shared pursuits and targets, and I’m so happy to have the ability to assist advance the monetization of Reddit as a platform by bringing extra worth to advertisers and customers alike.”