For larger prospects you are attempting to shut on the finish of a month or quarter, ship them a personalised piece of content material resembling a video from the CEO or a gross sales chief or a bespoke gross sales deck. This could embrace a recap of what they heard on earlier calls and one thing particular about their state of affairs, objectives, targets, and your merchandise that might profit their wants.
Arrange just a few templates and normal frameworks to make it scalable. For instance, put a script in entrance of your CEO with customized notes for 10 totally different purchasers and have him report all of them in a 30-minute session. This video ought to ship the message to the prospect that they’re a excessive precedence and will likely be taken care of. Personalization and govt contact may also help draw out insights from the customer that will not have been shared in any other case and inspire them to solidify the partnership.
- Large alternative open at finish of month or finish of quarter that meets some acceptable greenback threshold
- Ship an e-mail containing customized content material