State of affairs
You’re sponsoring or internet hosting an occasion and wish to get extra potential attendees to enroll. Ship three electronic mail blasts: the primary needs to be despatched a month previous to the occasion, adopted by two subsequent emails two weeks prior and a day or two beforehand. Every electronic mail ought to state the who, what, when, the place, and why—with the tone turning into extra pressing because the occasion will get nearer.
Along with rising model consciousness, attendees who click on by way of the emails and enroll will be deemed heat leads. Those that do present up are sizzling leads that your gross sales workforce ought to comply with up with after the occasion.