BrandingNew branding for Gyroscope | World Branding Discussion board

New branding for Gyroscope | World Branding Discussion board


Gyroscope, Cryptocurrency, FTL Labs, Human After All, Crypto, low-risk, identity, creative, design, branding
Picture Credit score – Gyroscope / Human After All

Gyroscope, a brand new cryptocurrency developed by FTL Labs, has stability in thoughts. Very similar to the gadget that serves as its namesake, this new ‘stablecoin’ guarantees to be much less inclined to environmental modifications than its predecessors. 

Gyroscope is being marketed as the reply to the convoluted and complicated world of decentralised finance (DeFi). With many people already sceptical of the growth and bust cycles of cryptocurrency, FTL Labs wanted to construct a model that emphasised its low-risk providing. 

As such, they turned to London-based design company Human After All, who created an id that goals to speak its ethos of transparency and stability.

“Having a powerful, concise emblem is crucial for any model working in DeFi – in order that’s the place we began,” explains James Woods, senior designer at Human After All. “A fusion of a gyroscope and the letter ‘G’, the mark is the centre of the id.”

Picture Credit score – Gyroscope / Human After All

With easy illustrations and a “cosmic color palette” that pulls inspiration from “the illumination of darkish areas and an upbeat tone of voice”, Gyroscope attracts your consideration.

These varied facets of the branding come collectively to strike a steadiness between being pleasant and accessible, and rigorous and reliable. Because of this, it targets the widest doable viewers – from these eager about DeFi, however not fairly able to make the leap, to these already well-versed in it and on the lookout for safer currencies.

Reflecting on the collaboration with FTL Labs, Woods says, “We love working with companions who – like ourselves – develop their work with purpose and empathy. As blockchain begins to seek out its toes as an innovation prepared for mass adoption, it’s been a privilege to work with a workforce who’re intent on designing the know-how in a method that’s progressive and helpful.”


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