Influencer MarketingNeoReach and Offbeat Media Group

NeoReach and Offbeat Media Group


In partnership with Offbeat Media Group, NeoReach has formally launched a brand new report overlaying a scorching matter within the Creator Financial system: Digital Creators. Our 2022 Digital Creators Report presents a deep dive into digital creators and the way they’ve grown in recent times. In the end, our evaluation of the highest digital creators is meant to supply perception into the function digital creators play within the Creator Financial system.

As talked about above, the information offered on this report was collected in partnership with Offbeat Media Group. We utilized their platform Digital People to tug a listing of the preferred digital creators on Instagram and TikTok.

As soon as we had the listing of creators, we manually pulled the follower counts of every. Narrowing the listing all the way down to the 5 most-followed and 5 least-followed creators on each platforms, we then utilized Tensor Social to tug experiences on every digital creator. By way of these experiences, we have been in a position to evaluate creators by their viewers demographics, model affinity, and their metrics, together with engagement charges, views, and follower progress. This revealed quite a lot of correlations. Along with evaluating the digital creators to one another, we additionally drew comparisons between digital and real-life creators. 

Obtain our 2022 Digital Creators Report right here.

What are Digital Creators?

In line with Christopher Travers, Co-Founding father of Offbeat Media Group, “a digital influencer is a computer-generated character given an unwavering first-person character and shared constantly on social media. 

“Digital creators are available many types starting from cartoony and 2D, all the way in which as much as hyper-realistic and human-like. Most digital influencers are the creations of people, whereas others are complete productions constructed by artistic groups. The potential of digital characters, extra merely known as ‘avatars,’ as influencers is very large. 

“That is particularly fascinating contemplating the economics and affect of massively multiplayer on-line role-playing video games, which finally impressed the delivery of the avatar financial system each from a technical and social standpoint. The avatar financial system is, in brief, all creation, consumption, and commerce related to avatars. Digital influencers are only one piece to the macro avatar financial system motion which is able to outline digital worlds and the way forward for social media at giant.”

High 5 Digital Creators on Instagram

1. Lu of Magalu

Lu is a digital creator who was created by Magalu, a Brazilian retail model, in 2009; setting the stage for the rise of digital creators within the 2010s.

2. No one Sausage

No one Sausage was created by artist Kael Cabral. First showing in 2020, No one Sausage has turn into one of many high digital creators on the earth.

3. CB of Casas Bahia

CB is a Brazilian digital creator created by Casas Bahia, a well-liked retail model. He was created in 2017 and is the digital mascot for the model.

  • @casasbahia
  • 23K Avg. Likes
  • 0.69% Engagement Price

4. Miquela Sousa

Miquela Sousa is a digital creator who began gaining reputation in 2016. She rapidly turned some of the well-known digital creators on the earth.

  • @lilmiquela
  • 42.1K Avg. Likes
  • 1.40% Engagement Price

5. Good Recommendation Cupcake

Good Recommendation Cupcake was created by artist and writer Loryn Brantz in 2018. The creator posts constructive content material and “good recommendation” on Instagram.

For extra insights on the highest digital creators, obtain the report right here.

High 5 Digital Creators on TikTok

1. No one Sausage

Along with being the second highest-followed digital creator on Instagram, No one Sausage is the highest-followed digital creator on TikTok!

2. FN Meka

FN Meka is a digital creator who first appeared in 2019. This creator is a robotic rapper and has launched a number of songs.

  • @fnmeka
  • 5.1M Avg. Views
  • 3.19% Engagement Price

3. Tin Lizzardo and Catty B

Tito Lizzardo and Catty B are two digital creators who first began gaining reputation in 2020. Since then, they’ve turn into extraordinarily fashionable on TikTok.

  • @titolizzardo
  • 571.8K Avg. Views
  • 0.40% Engagement Price

4. Noodle and Bun

Noodle and Bun have been created in 2020. Their TikTok web page options them in animations corresponding with TikTok tendencies.

5. Janky

Janky is a digital creator who was created by Superplastic. First showing in 2019, Janky has rapidly turn into one of many high digital creators on the earth.

  • @reallyjanky
  • 603.4K Avg. Views
  • 0.71% Engagement Price

For extra insights on the highest digital creators, obtain the report right here.

Key Takeaways from the High Digital Creators

  1. Among the many high digital creators, 62.70% of their mixed audiences consist of ladies.
  2. The digital creators with the best engagement price have a largely male viewers.
  3. The vast majority of the highest digital creators are situated in the US and Brazil.
  4. TikTok’s high creators had the best complete followers and common views compared to these on Instagram. 
  5. Instagram’s backside 5 creators (from our listing of the preferred digital creators) had the best common engagement price total. 

For extra takeaways and correlations, obtain the report right here.

The High Industries Amongst Digital Creators

Our evaluation of the highest digital creators and their model partnerships additionally revealed knowledge on the highest trade classes for these collaborations. 

Using Tensor Social, we pulled model and trade affinity as a way to decide which areas greatest swimsuit these creators for partnerships.

Within the report, we establish the recognition of quite a lot of industries among the many high digital creators. Moreover, we additional slender down this knowledge in keeping with a large number of metrics, together with a deep dive into the highest three industries: vogue, leisure, and wonder. To learn extra concerning the high industries, obtain the report right here.

The High Model Partnerships 

Current years have seen an growing variety of manufacturers associate with digital creators of their influencer advertising campaigns. We have now recognized a few of these high manufacturers in addition to among the highest-performing campaigns and model collaborations.

Excessive-profile manufacturers like Pacsun, Tommy Hilfiger, Samsung, Epic Video games, Gucci, and extra have set the stage for partnerships with digital creators throughout the influencer advertising sphere. It’s no coincidence that many of those manufacturers have additionally embraced the rise of NFTs and The Metaverse.

distinguished case research, we take a deep dive into among the high manufacturers which have partnered with digital creators of their influencer advertising campaigns.

Partnership # of Posts Likes on First Submit Feedback on First Submit
Miquela Sousa x Samsung 2 54,118 1,500
Janky x Epic Video games 3 43,936 367
Guggimon x Tommy Hilfiger 3 33,420 30
Dayzee x Gucci 1 18,083 37
APOKI x Beaker 9 3,515 26

For extra insights on these high model partnerships, obtain the report right here.

“Actual” vs. Digital Creators

As soon as we recognized and analyzed the highest digital creators on Instagram and TikTok, we in contrast their metrics and demographics towards that of a bunch of actual creators. On this case, the time period “actual creators” refers to content material creators whose look and persona connect with an actual, bodily individual.

By way of our evaluation of the information from each digital and actual creators, we have been ready to attract conclusions relating to their following, trade affinity, pattern projections, value per submit, viewers demographics, and different metrics. 

From there, we analyzed the variations of their content material, sponsored posts, and model partnerships as a way to perceive the totally different roles these two sorts of creators play in not solely the influencer advertising trade but in addition the higher Creator Financial system. 

For insights on how digital and “actual” creators evaluate, obtain the report right here.

Editor’s Notice

Creators, digital and actual, are on the coronary heart of the Creator Financial system. By way of this report, we intend to focus on the growing function that digital creators play on this trade. Digital creators have instantly tied digital actuality and The Metaverse into social media and the influencer advertising trade, additional increasing the ever-growing Creator Financial system. 

In recent times, we have now seen digital creators skyrocket in reputation, a lot of them amassing hundreds of thousands of followers, changing into verified on a number of social media platforms, and partnering with among the greatest manufacturers on the earth. Moreover, in our comparability of digital and actual creators, we discovered that digital creators are certainly pulling their weight. 

Within the coming years, we solely count on the variety of digital creators to proceed rising, particularly because the connection between the Creator Financial system and The Metaverse expands.

Obtain our 2022 Digital Creators Report right here.



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