AdwordsNation focusing on replace for merchandise in Content material...

Nation focusing on replace for merchandise in Content material API for Procuring and Google Advertisements API

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Google Advertisements:
Any Google Advertisements account can set the feed_label subject in ShoppingSetting for Procuring and Efficiency Max campaigns. You’ll be able to set feed_label within the Google Advertisements UI and the Google Advertisements API.

Service provider Middle & Content material API:
As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Middle UI. When this characteristic is enabled within the UI, retailers will be capable of create a brand new feed with feed label set to any legitimate string. See Use feed labels to promote merchandise from particular feeds for extra data.

Within the Content material API, you may see the next:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they have been added within the Service provider Middle UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

Now you can use Merchandise.replace to replace merchandise by feedLabel. For instance, if you happen to had a product with offerId of “111111111” and a feedLabel set to “WINTERPRODUCTS”, now you can replace attributes resembling salePrice for that product by making the next name:
HTTP request:

PATCH https://shoppingcontent.googleapis.com/content material/v2.1/{merchantId}/merchandise/on-line:en:WINTERPRODUCTS:1111111111

Instance request physique:

{
  "salePrice": {
    "worth": "17.99",
    "forex": "USD"
  }
}

Habits abstract:
Right here’s a clarification of the present API habits for feedLabel:

  • Insertion: You’ll be able to solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. Presently, Merchandise.insert may return an error if you happen to don’t present an identical targetCountry. This habits hasn’t modified if you happen to proceed to make use of solely targetCountry.
  • Focusing on: When you set feedLabel to a sound 2-letter CLDR territory code, you should nonetheless set the delivery attribute of the merchandise useful resource to the identical nation to be able to goal that nation. For instance, if you happen to set a brand new feedLabel to “US”, you should additionally set the nation subject within the delivery attribute to “US”. When you don’t set each fields, the product may not be eligible to serve in that nation. You’ll be able to configure focusing on for a whole feed within the Service provider Middle UI.
  • Get/Record: If you use Merchandise.record or Merchandise.get, you may see merchandise that solely have feedLabel (and never targetCountry) set in the event that they have been added within the Service provider Middle UI.
  • Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you’ll be able to’t modify the feedLabel for that product (that is much like how language works). When you want to change the feedLabel you have to to create a brand new product with a distinct product Id.

What’s coming subsequent

Merchandise:
As soon as the gradual rollout of feed labels within the Service provider Middle UI is full, we are going to settle for Merchandise.insert calls with feedLabel set to any string. At this level, together with targetCountry will turn into elective.

Datafeeds:
In late September, we will even replace the datafeeds useful resource to incorporate feedLabel within the Content material API for Procuring.

Decide out of receiving merchandise and datafeeds with out a nation
When you’re involved your codebase can’t deal with merchandise and datafeeds with out a nation, and also you wish to decide out of receiving them by way of the Content material API for Procuring, fill out the next kind: Feed label replaces goal nation within the Content material API for Procuring – non permanent exemption. If you’re able to assist feedLabel, you’ll be able to decide again in to receiving these gives.
You probably have any questions on this transformation, please go to the Content material API for Procuring discussion board.

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