AdvertisingMorrisons pronounces four-strong shortlist as pitch will get underway

Morrisons pronounces four-strong shortlist as pitch will get underway

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After seven years with Publicis.Poke, Morrisons grocery store has determined to see what’s on the market.

This 12 months’s Christmas advert centred on “Farmer Christmas” and wasn’t a standout providing, so perhaps subsequent 12 months we’ll see the efforts of a brand new company. AMV BBDO (nonetheless trying to substitute Sainsbury’s), Leo Burnett and Pablo need to take the account off Publicis.Poke, which continues to be in with an opportunity.

When the overview was introduced, chief buyer and advertising and marketing officer Rachel Eyre mentioned that rather a lot had modified within the final seven years, in order that they wished to verify they’re working with “the easiest strategic and inventive associate.”

The shortlist would recommend that the pitch is about extra than simply saving prices, however Morrisons is saddled with tens of millions of buyout debt and was lately overtaken by Aldi because the UK’s fourth largest grocery store.

There have even been rumours of a sale to Amazon, which sells Morrisons by way of its Amazon Contemporary supply service.

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