Methods to Execute a Profitable Influencer Advertising Marketing campaign on TikTok
Listed below are our 4 prime ideas for achievement:
Give TikTok Influencers Artistic Management
Be Experimental and Take Dangers
Construct Lengthy-term Relationships
Set Clear Expectations
Tip #1: Give TikTok Influencers Artistic Management
In the case of a profitable TikTok marketing campaign, you have to put your belief within the artistic’s arms to allow them to work their magic.
This is the reason spending time discovering the fitting influencers is so essential — it’s a must to belief they’ll perceive the task.
Nonetheless, that doesn’t imply you must give creators whole free rein on the subject of your marketing campaign.
Which is the place having an announcement of labor comes into play…
Tip #2: Set a Assertion of Work
To make sure campaigns run easily, it’s a good suggestion to draft up an announcement of labor for all companions you’re employed with – regardless of how massive or small the partnership.
A press release of labor, typically additionally known as the “scope of labor”, is significant and may embody:
Marketing campaign targets
Marketing campaign theme and particulars
Fee charges, phrases, and timeline
Detailed content material deliverables
Approval and submission deadlines
The assertion of labor is usually a part of a much bigger contract, which is the authorized doc that outlines the expectations for each events.
Influencer advertising and marketing contracts embody extra particulars than the assertion of labor, together with disclosure tips, exclusions, approval processes, and content material possession.
We requested Later’s Advertising and Communications Coordinator Adrienne Sharpe if manufacturers ought to embody each an announcement of labor and a contract. This is what she needed to say:
“Sure, it is a good suggestion. Though among the content material inside the two paperwork would be the identical, the intention is totally different.” she explains.
“The SOW will all the time be despatched earlier than the contract, and it may be used as a working doc to shuttle on deliverables and artistic concepts earlier than shifting into the contract stage.”
Tip #3: Be Experimental and Take Dangers
TikTok is all about taking artistic dangers – so why not do the identical together with your influencer advertising and marketing marketing campaign?
Your influencer partnerships on TikTok can (and may) look a lot totally different than they do on different social platforms.
In the event you’ve by no means entered a problem, now’s the proper time! Have an concept for a viral audio? Time to check the waters and report it.
Get artistic and out of your consolation zone.
Chime created their very own authentic TikTok sound and hashtag #ChimeHasYourBack – which has billions of views.
Tip #4: Construct Lengthy-term Relationships
While you go the additional mile and construct a robust partnership with an influencer, you’re additionally constructing a robust relationship with their viewers – win-win.
Even when the influencer is a trusted supply, it could actually take time for audiences to get on board and truly click on the hyperlink or buy.
In actual fact, analysis says “an individual must see or hear an commercial a minimum of seven instances for it to make an enduring impression.”
This is the reason we advocate working with an influencer over a protracted time period.
The perfect influencer partnerships really feel so pure and part of their content material that their viewers naturally associates the creator together with your model.
For instance, if you consider TikTok star Addison Rae, you could routinely consider American Eagle. That’s as a result of they’ve a robust ongoing partnership.
Working with the fitting TikTok influencers is an effective way to increase your attain, construct a distinct segment group, and in the end, make gross sales.
Whether or not you are new to influencer advertising and marketing or are a seasoned professional, TikTok is without doubt one of the greatest platforms to not solely get artistic with however experiment, too!
And, do you know you possibly can schedule your posts to TikTok?
When it is time to submit, you will obtain a notification via Later’s cellular app, together with the video and ready caption.
This makes it simpler to streamline and plan your total marketing campaign – so you possibly can persistently construct on a transparent marketing campaign message!