AdvertisingMAA Christmas Adverts of the Month (thus far): John...

MAA Christmas Adverts of the Month (thus far): John Lewis, Apple and Fondation Abbé Pierre


Most advertisers have fired their heavy Christmas armoury already and it’s not even December but – though likely there’s extra to return.

It’s one other humorous outdated Christmas after all after years of Covid, though it’s nonetheless with us in some locations, notably China. This time it’s the power/price of residing disaster and the barbarous assaults by Russia on Ukraine that are making us all depressing.

Adland isn’t a very pleased place with a spherical of redundancies sure to be introduced over the vacation interval when homeowners suppose no-one is wanting.

So let’s have fun three nice adverts, two of them with their bleak components, which present that craft abilities and story telling are nonetheless alive and (pretty) effectively.

John Lewis from adam&eve/DDB, Apple AirPods from TBWAMedia Arts Lab (director Juan Cabral) and Fondation Abbé Pierre. The awful ones are uplifting as a result of there’s plentiful kindness and hope.


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