43 minutes in the past
Once in a while an advert seems which restores your religion within the previous commerce – once in a while. Final yr it was ‘Open Areas’ from Burberry and director collective Megaforce, 4 fashionable characters in a area however fashionable in a means that eludes most advertisers.
Now Megaforce director Leo Berne is again on the case, this time for Levi’s and AKQA San Francisco, monitoring a pair of 501s by way of 50 years to, amongst different issues, promote Levi’s sustainability drive.
An fascinating again story then and one which likely required weeks of labor. However what actually lifts the advert is – its fashion. It has the identical sort of photos as a great deal of different adverts geared toward this viewers however, in AKQA and Megaforce’s taste-meister fingers, they simply look higher.
MAA artistic scale: 9.