On-line rest room retailer Victorian Plumbing has appointed Publicis Groupe’s Leo Burnett as its first inventive company.
There was no formal pitch for the account though the retailer, which has beforehand completed its inventive work in home, met with plenty of businesses earlier than making a call.
Leo Burnett will companion with Victorian Plumbing on model positioning, inventive platforms and all upcoming inventive campaigns, with the primary resulting from go dwell earlier than the tip of the yr. Laurence Llewelyn Bowen has starred in a number of of their current TV adverts.
Joe Pascoe, CMO at Victorian Plumbing, mentioned: “We have been interested in Leo Burnett as a result of the work they make appeals to the lots, which is precisely what we would like from our inventive company. We will’t wait to get began.”
Carly Avener, managing director at Leo Burnett, mentioned: “Because the UK’s largest rest room retailer, Victorian Plumbing are well-placed to change into the vacation spot in your dream rest room. This ambition completely aligns with Leo’s signature populist creativity. We’re excited to work with them to outline their positioning and develop standout inventive, rooted in an emotional perception.”