Due to the winter scheduling and the price of dwelling disaster, a lot of this yr’s World Cup will most likely be watched from the couch.
KFC, which is sponsoring ITV’s protection of the occasion, has created a sequence 13 idents with company Mom to advertise its supply service for sofa potatoes. Every one reveals individuals struggling to deliver their KFCs dwelling, providing up supply (by way of Simply Eat, Deliveroo, Uber Eats) as solely the smart choice.
An OOH marketing campaign carries the identical message: “And that’s why there’s KFC supply.”
There’s additionally a KFC pub in Hammersmith, London, which is able to present the soccer, serve beer and ship fried hen to your desk. It’s referred to as (what else?) “The Colonel’s Arms.”
KFC may even be hijacking different manufacturers’ OOH adverts, inserting posters subsequent to manufacturers which might be completely accompanied by KFC Supply, for instance, PlayStation’s launch of God of Battle: Ragnarok.
Jack Hinchliffe, chief advertising and marketing officer of KFC UK&Eire, stated: “We inform individuals to make themselves snug when in our eating places, however in actuality, there’s no place like dwelling. So put these ft up, activate the TV and luxuriate in. In any case, that’s why there’s KFC Supply.”
As ever with Mom and KFC, it’s a playful and well-targeted marketing campaign.
MAA inventive scale: 8