BrandingJohn Lewis marketing campaign 'For all life's moments'

John Lewis marketing campaign ‘For all life’s moments’


John Lewis, ad, advert, campaign, For all life's moments, brand positioning, refresh

John Lewis’ new ‘For all life’s moments” marketing campaign was created by Adam & Eve/DDB and opens with a dad inserting his hand on his accomplice’s pregnant stomach and saying “Hey.”

The advert then takes the viewer by way of the entire moments mother and father expertise with a brand new child, into toddler-hood and once they attain their first day of main faculty.

The movie reveals the sleepless nights with a new child, weaning, first phrases, first steps and birthdays, ending with the lady’s first day at college and an emotional father.

The usage of the soundtrack La La Lu by Peggy Lee, positively provides to the nostalgia and emotion that radiates from the spot, all of the whereas that includes John Lewis merchandise starting from furnishings to clothes and displaying that they actually will be there, for all life’s moments.

The marketing campaign was artwork directed by Richard Gayton, written by Darren Beresford and directed by Juan Cabral by way of MJZ.

Claire Pointon, John Lewis buyer director, mentioned: “To launch our model promise, we needed to inform a narrative about the best way John Lewis performs an essential function in these moments that basically matter to our prospects.”

“Our advert achieves this in a phenomenal and transferring means – displaying how we’re there for these cherished household moments in addition to the massive milestones for which we’re famend.” Pointon expressed.


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