AdvertisingIt’s again to the 70s for ‘set them free...

It’s again to the 70s for ‘set them free with Dairylea’ by VCCP


If it weren’t for the skate park and the water bottle, this spot for Mondelez’ Dairylea by VCCP might have been made within the 70s, which could be very acceptable for a processed cheese advert.

The carefree, adult-free, phone-free world is a robust trope, additionally efficiently revisited in BBH’s 2013 Robinson’s advert displaying a father and son as childhood buddies.

Ria Rianti, senior model supervisor at Mondelez Worldwide stated: “Dairylea is made for moments of freedom, within the fingers of curious, little children. Somewhat piece of independence which evokes the true which means of childhood, ‘Set them free with Dairylea’ showcases the pure magic of children simply being children.”

Good to see that VCCP, at present battling Leo Burnett within the remaining spherical of the pitch for Nationwide Lottery operator Allwyn, remains to be placing power into the artistic work. This spot isn’t radical, nevertheless it’s value pausing to get pleasure from.

MAA artistic scale: 8


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