Did we actually want one other Twitter?
That’s query to ask proper now. With remarkably comparable options, an unfiltered method to disseminating political information, and a shaky enterprise mannequin, Reality Social debuted in late 2021 as a direct competitor to Twitter. Just lately, the app has run aground financially, even to the purpose the place the internet hosting supplier has cried foul. A merger try additionally dried up. In the meantime, in case you are an Android telephone person, you’ll have seen the app is conspicuously absent.
I first began testing Reality Social just a few months after launch. It took some time to realize entry, as a result of the app throttled who might begin utilizing the platform. Even again then, the smooth launch jogged my memory of how the Clubhouse app couldn’t fairly hold tempo with person onboarding and in addition didn’t work with Android. I discussed how I had “lastly” examined the Reality Social app, and was not impressed.
All of it appeared clunky on the time. The app wasn’t even accessible by way of an online browser initially, after which as soon as these of us glued to Google Chrome all day might login and use the service, it appeared underwhelming. “Reality Social appears to be like precisely like one thing a developer would make in the event that they had been requested to construct an app that does solely the Twitter fundamentals and nothing extra,” I stated on the time.
That was then, that is now.
Six months after the browser model launched and nonetheless no Android app, nonetheless no progressive options, and nonetheless a one-sided method to social media.
I’m evaluating Reality Social to Clubhouse, however that isn’t actually truthful. I beloved the Clubhouse app throughout the darkish days of the pandemic, and used it always. It was a solution to join with a large viewers utilizing an app that made it seem to be real-time conversations had lastly discovered a brand new residence. I used to be improper about that, as a result of as soon as all of us began assembly in particular person once more, it appeared superfluous. I haven’t used the Clubhouse app an excessive amount of ever since.
With Reality Social, I used to be by no means enamored with it. You put up a “reality” as a substitute of a tweet, which is like calling a Kleenex a smooth tissue as a substitute. The app by no means actually did something new. I saved attempting to make use of it a number of occasions, flipping by way of politically-motivated posts, and got here to the conclusion that it was like a political motion group had made an app beneath the guise of free speech.
Innovation is sort of a gentle on a distant hill. one thing is exclusive and fascinating a couple of new product, and you progress towards the sunshine. I really feel like Reality Social is the other. It’s a darkish mound in a valley. It form of smells. You progress away from it since you don’t understand any of the advantages and there’s no cause to maintain utilizing it. For the standard person, you most likely don’t need to be a part of a political motion group anyway. It smells, tastes, and appears rotten, even from an excellent distance.
My view is that the app by no means met a felt want within the social media market. Possibly Clubhouse did for a time, however proper off the bat, it appeared like Reality Social had a hidden agenda. The app wasn’t designed to do one thing new, to make connections simpler, or to supply a brand new suite of instruments. The app nonetheless, to at the present time, simply looks like a Twitter knock-off for one aspect of the aisle. It was designed to assist Donald Trump.
It’s time to drag the plug.
The app just isn’t gaining traction and it hasn’t actually caught the eye of the plenty. As a enterprise proposition, it by no means actually had an opportunity. The reality about Reality Social is that your complete enterprise mannequin was suspect from the very first put up.