MarketingIs IGTV Gone?

Is IGTV Gone?


I keep in mind recording a 20-minute video I supposed to add to Instagram as IGTV content material. The video was a collaboration with a couple of of my content material creator associates, and I used to be so excited to share it. Think about my shock — and confusion — once I logged into Instagram and could not discover the IGTV function! I keep in mind considering, “Is IGTV gone?”

A woman posts a video to Instagram Video

The easy reply is sure, however don’t be concerned — there are nonetheless methods to share long-form content material on Instagram. Here is what it’s essential to know concerning the destiny of IGTV and video sharing on the app.

New Data: Instagram Engagement Report [2022 Version]

What occurred to IGTV on Instagram?

In October 2021, Instagram scrapped IGTV because the social community shifted its focus towards video content material. IGTV was mixed with in-feed movies, forming the brand new Instagram Video function. In July 2022, the Instagram Video and Instagram Reels tabs have been consolidated to create a singular house for all video content material, and all movies can be shared as Reels.

Instagram announces all videos are being uploaded as ReelPicture supply: Instagram

So, if Instagram needs to pivot extra towards movies, why wouldn’t it dispose of IGTV? Nicely, IGTV centered on long-form movies within the hopes that it may compete with YouTube. Nevertheless, TikTok quickly rose in recognition, and TikTok’s short-form movies turned extra well-liked amongst social media customers.

To stay aggressive, Instagram discontinued IGTV and launched Instagram Reels earlier than launching Instagram Video.

How Instagram Video is Completely different from IGTV

For starters, Instagram TV was a standalone app devoted to long-form Instagram movies, although the function’s primary performance was out there on the principle Instagram app and web site. In distinction, Instagram Video homes all video content material in a tab on the consumer’s profile and feed inside the Instagram app, so there isn’t any want for a separate utility.

One other distinction is {that a} video uploaded by way of cell to IGTV could be as much as quarter-hour, whereas desktop uploads could be as much as 60 minutes. Nevertheless, all video content material uploaded to Instagram Video could be as much as 60 minutes lengthy, no matter the way it’s uploaded.

Any video uploaded to Instagram lower than quarter-hour lengthy can be displayed as a Reel as of July 2022.

To compete with TikTok, Instagram Video options embody totally different instruments, reminiscent of trimming, filters, and the power to tag individuals and places.

Screenshot of Instagram Reel and its features

Instagram additionally modified IGTV advertisements to “in-stream video advertisements” which can be now not than 60 seconds.

The place to Discover Instagram Movies on Your Profile

The Instagram Video tab, now merged with the Reels tab, could be discovered below a consumer’s bio between the tabs for the consumer’s grid and tagged content material. Earlier than, video content material might be discovered in several areas across the app as a substitute of in a single devoted place.

Screenshot of Instagram gridPicture supply: Instagram

Instagram is consistently evolving to compete with new social networks like TikTok and to maintain its place as a fixture within the creator financial system. So, customers can count on much more modifications sooner or later as Instagram continues to prioritize movies over pictures.

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