AdvertisingHSBC Releases AI-Marketing campaign That includes the Faces of...

HSBC Releases AI-Marketing campaign That includes the Faces of Fraudsters


To focus on the expansion within the capabilities of fraudsters, banking model HSBC has launched a technologically superior marketing campaign that makes use of synthetic intelligence to indicate the faces behind the voices of these behind the scams.  

The schooling marketing campaign “Faces of Fraud” was developed by Wunderman Thompson. It follows a forecast from fee processing agency Service provider Savvy that fee fraud will price the general public $40.62 billion in 2027.

The marketing campaign makes use of an AI that by way of solely voice information is ready to establish an individual’s traits together with gender, ethnicity, weight and age to foretell what the face of a fraudster could appear like. It was developed in partnership with Carnegie Mellon College in Pittsburgh utilizing precise voice recordings of fraudsters fed into the “voice-to-face” neural community, which might then generate facial composites based mostly on the “audible DNA” offered.

Dr. Rita Singh, professor at Carnegie Mellon College, mentioned in an announcement, “There may be actually the impetus of science behind this endeavor, however such ingenious use of this know-how exemplifies the last word energy of human creativity in societal development.”

She added that when approached to work with Wunderman Thompson, her group felt it “tremendously gratifying” to see their years of analysis come to fruition.

Utilizing Epic Video games’ Unreal engine platform “Metahumans,” Wunderman Thompson was in a position to animate the faces by way of movement seize to permit them to then entrance the marketing campaign. That is made up of a collection of on-line tutorials, which define the creation of the faces, in addition to the right way to detect a rip-off. It’s hosted on a devoted HSBC marketing campaign microsite and YouTube.

Bas Korsten, international chief inventive officer at Wunderman Thompson, defined that nobody was immune from fraud and hopes that HSBC’s know-how can assist sort out the issue.

“Our hope is that by giving these fraudsters a face, we will educate the general public on the techniques which can be used to rip-off them out of their hard-earned cash and decrease the speed of fraud the world over,” Korsten added.


International Chief Inventive Officer: Bas Korsten

Chief Inventive Officer: Steve Aldridge

Government Inventive Director: Tom Drew

International Inventive Director: Carl Lundqvist

Inventive Director and Copywriter: Jason Berry

Dr. Yandong Wen, Carnegie Mellon College 

Prof. Rita Singh, Carnegie Mellon College 

Copywriter: Josh Baggott

Artwork Director: Sam Huckle

Senior Account Director: Tim Manners

Account Director: Madeleine Webb

Technique Director: Pierce Calnan

Senior Inventive Technologist: Jono Hunt

Government Producer: Bella Danon

Manufacturing Director: Leanne Web page

Manufacturing Director: James Wilson

Designer: Sandra Hiralal

Editor: Treasured Salazar

Editor: Deri Watt

Built-in Programme Director: Julian Poole


Please enter your comment!
Please enter your name here

Latest news

Partnering with iCAD to enhance breast most cancers screening

iCAD will additional develop Google Heath's expertise to be used in a medical settingWhereas breast screenings are crucial...

How the Potential Recession is Already Impacting Hiring Plans in Advertising and marketing [New Data]

Early this yr, conversations surrounding an upcoming recession began making headlines. Then, we noticed mass layoffs and hiring...

Asda, Amazon, Aldi and M&S prime System1’s newest Christmas advert winners

System1, which claims to measure the emotional affect of adverts and subsequently their long run effectiveness, has produced...

TopRank Advertising and marketing’s 2018 Built-in Digital Advertising and marketing Predictions

The brand new yr is barely underway and already we’re already seeing vital shifts in digital advertising. Fb...

The eCommerce Elephant within the Room

I don’t find out about you, however I discover myself on Amazon virtually every single day. It has turn...

Must read

Partnering with iCAD to enhance breast most cancers screening

iCAD will additional develop Google Heath's expertise to...

You might also likeRELATED
Recommended to you