You have already got some gross sales coming in…
However you wish to maximize your gross sales income.
At present we’re going to focus on precisely how to do this.
What Is the Worth Ladder Gross sales Funnel?
We imagine that the best option to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You supply the potential buyer your lead magnet in change for his or her electronic mail deal with.
- Frontend. You supply the potential buyer your least costly and least helpful services or products.
- Center. You supply the shopper a costlier and helpful services or products.
- Backend. You supply the shopper your most costly and Most worthy services or products.
Ideally, you additionally supply a continuity program of some kind, that means, a subscription product that generates recurring income.
The rationale why this gross sales funnel works so effectively is that it means that you can:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of electronic mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
How one can Construct a Worth Ladder Gross sales Funnel (Step-by-Step)
Okay, so now you understand what a Worth Ladder gross sales funnel is, however how are you going to construct one for what you are promoting?
Step #1: Create a Tremendous Useful Lead Magnet
A lead magnet is a freebie that you simply supply to potential prospects in change for his or her electronic mail deal with.
It may be something that they’ll both obtain to their gadget or entry on-line:
- A report.
- An book.
- A video course.
- An electronic mail course.
- A webinar.
…and so forth.
What’s essential is that it offers an answer to an issue that your potential prospects are fighting.
It’s essential to know that your lead magnet serves as the inspiration of your complete gross sales funnel.
Folks gained’t provide you with their electronic mail addresses until you supply them one thing tremendous helpful in return.
They usually gained’t be focused on your paid merchandise in case your lead magnet seems to be a letdown.
So don’t fall into the entice of considering you can get away with utilizing low-quality digital junk as your lead magnet.
Making an attempt to do this can be counterproductive to maximizing your gross sales income.
Ideally, you need to create a lead magnet that’s so helpful that your dream prospects would fortunately pay for it must you ever determine to start out promoting it. It needs to be that good!
Step #2: Create a Touchdown Web page for Your Lead Magnet
A touchdown web page is a sort of net web page that’s designed with a single conversion purpose in thoughts.
It is best to create a touchdown web page in your lead magnet with the purpose of changing the potential buyer right into a lead.
It doesn’t need to be sophisticated – a easy squeeze web page will do.
Guarantee that it has these three key parts:
- A headline that conveys the worth of your free supply. How will it make the potential buyer’s life higher?
- An opt-in type the place the potential buyer can kind of their electronic mail deal with. It may be both displayed instantly or proven as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet. It’s finest to make use of a shade that stands out within the shade scheme of your squeeze web page and an enthusiastic copy that reiterates that this supply is FREE.
You may additionally need to experiment with numerous extra parts, reminiscent of subheadlines, additional copy, social proof, and so forth.
Sometimes, these extra parts enhance the conversion charge, however you by no means know if it’s going to work out earlier than you attempt it. So make sure that to A/B take a look at every part!
Right here’s a squeeze web page that we’re utilizing for our “The Funnel Hacker’s Cookbook” lead magnet. It’s easy nevertheless it converts effectively!
Step #3: Create an Irresistible Frontend Provide
It’s essential to know that the aim of your frontend supply isn’t to make you a great deal of cash, it’s to transform leads into paying prospects.
Right here’s the best way to optimize for that:
- Make your frontend supply insanely helpful. There’s simply no means round it – your frontend product has to exceed all expectations. That is the primary time this particular person is handing over their hard-earned money to you, so it’s worthwhile to make an excellent impression. Remember that in the event you disappoint them, you’ll lose them perpetually.
- Value your frontend supply at $7. It’s a worth level that isn’t low sufficient to make the potential buyer skeptical but additionally isn’t excessive sufficient to make them cease and suppose twice earlier than making a purchase order.
- Provide a 30-day no-questions-asked money-back assure. You need to take away all monetary danger from the acquisition determination. They don’t prefer it? They’ll get their seven bucks again. When potential prospects don’t have anything to lose by shopping for your product, it makes them extra more likely to take the leap.
Russell used webinars to get ClickFunnels off the bottom – he would purpose to do 5-7 webinars every week. Typically he would find yourself doing 2-3 per day!
This strategy was so successful that the corporate’s annual income went from zero to $10M+ in only one 12 months. Fairly loopy!
And now lots of people need to know the way they’ll use webinars to develop their companies explosively.
That’s why Russell created “Good Webinar Secrets and techniques” the place he shares his actual webinar framework.
He may simply cost $997 for it, but you will get “Good Webinar Secrets and techniques” + a bunch of bonuses for simply seven bucks. Why?
As a result of we’re utilizing it as a frontend product, so it’s optimized for changing results in paying prospects.
This may appear bizarre from the gross sales income perspective. Aren’t we leaving some huge cash on the desk by doing that?
We’re sacrificing income within the quick time period in order that we may maximize it in the long run.
Remember that the best problem in any gross sales funnel is changing a result in a paying buyer.
Promoting extra merchandise to them turns into simpler after that as a result of persuasion precept generally known as dedication and consistency.
Mainly, when somebody buys one thing from you, regardless of how cheap that buy was, it will increase the probability of them shopping for from you sooner or later.
So it is sensible to take away all obstacles that may get in the best way of that first buy.
That means that you can convert the best quantity of leads into paying prospects and due to this fact maximize your gross sales income in the long term.
Step #4: Create a Gross sales Web page for Your Frontend Provide
You must also create a gross sales web page in your frontend supply.
Crucial copywriting precept that it’s worthwhile to perceive is the excellence between options and advantages:
- A characteristic is a high quality or a perform of a product (e.g. “These footwear are waterproof!”).
- A profit is the worth that the shopper will get from that product (e.g. “These footwear will maintain your ft dry!”).
Folks purchase based mostly on advantages, which is why it’s best to emphasize all of them all through your gross sales web page, from the headline to physique copy to the decision to motion.
There’s way more to gross sales web page copywriting than that, although – we are able to’t probably cowl every part it’s worthwhile to know right here. Need to study extra?
Our pal Jim Edwards wrote a ebook known as “Copywriting Secrets and techniques”. You may get a duplicate for FREE – all he asks is that you simply cowl the delivery!
Step #5: Create a 6-E mail “Indoctrination” Sequence
We don’t suggest hitting the potential buyer with a gross sales pitch the second they provide you their electronic mail deal with.
Use this 6-email “indoctrination” sequence as an alternative:
- E mail #1: Who Are You? Introduce your self.
- E mail #2: The place Did You Come From? Inform the story of the way you got here to do what you do now.
- E mail #3: What Do You Do? Clarify what you do in additional element.
- E mail #4: How Did You Acquire This Experience? Clarify what makes you certified to do what you do.
- E mail #5: Who Do You Do This For? Clarify who your dream prospects are, and share a case research on the way you helped such an individual to get the outcomes that they needed.
- E mail #6: How Can You Do It For Me? Pitch your frontend supply.
Finish emails #1 to #5 with a name to motion the place you ask the potential buyer a query and encourage them to hit the reply button and reply.
And in electronic mail #6, it’s best to encourage them to study extra about your frontend supply, then hyperlink to its sale web page.
We additionally suggest utilizing the Hook, Story, Provide copywriting framework that we use in our personal electronic mail advertising.
Right here’s how Russell explains it:
Step #6: Begin Driving Site visitors to Your Lead Magnet Touchdown Web page!
Okay, now that your Worth Ladder gross sales funnel is all arrange, it’s time to start out driving site visitors to your lead magnet touchdown web page.
Paid promoting is your finest guess right here – paid site visitors is fast, predictable, and scalable, which makes it excellent for testing your gross sales funnel.
Simply perceive that constructing a model new gross sales funnel is like throwing spaghetti on the wall to see what sticks.
You would possibly really feel like you understand what’s going to work, however the reality is that you simply don’t till you’ve gotten the chilly exhausting knowledge.
After getting sufficient knowledge, it’s best to begin optimizing your gross sales funnel:
- Establish which web page is its weakest hyperlink.
- Work out what’s the drawback.
- Repair that drawback.
…then transfer on to the following weakest hyperlink.
That’s how one can 2x, 5x, and even 10x your gross sales funnel income over time!
However What if Your Worth Ladder Gross sales Funnel Doesn’t Work?
Your gross sales funnel would possibly transform a whole flop.
Sometimes, this occurs when your lead magnet doesn’t resonate together with your preferrred prospects, so you’ll be able to’t get their electronic mail addresses to start with.
That is really way more widespread than you would possibly suppose – you’ll doubtless want to check a number of lead magnets till you discover a winner.
So don’t take it personally and don’t beat your self up.
Return to the drafting board and provide you with one other free supply, then take a look at it and see what occurs. Repeat this course of till you discover one thing that works!
How one can Take Your Worth Ladder Gross sales Funnel to the Subsequent Stage
Okay, so now you’ve gotten your Worth Ladder gross sales funnel up and working, however what else are you able to do to maximise your gross sales income?
Don’t Be Afraid to Promote Your Lead Magnet!
We imagine that our lead magnets present real worth.
Furthermore, we really feel like we’ve an obligation to let potential prospects find out about our free affords, as doing in any other case would imply withholding helpful info from individuals who want it.
So we don’t have any subject with selling them in all places we are able to: our social media, our YouTube, our weblog, you title it.
And why would we maintain again? We need to assist folks!
But entrepreneurs who’re simply beginning out usually really feel uncomfortable with proactively selling their lead magnet. Typically their audiences aren’t even conscious that they’ve one!
You want to overcome this subject and develop a behavior of selling your lead magnet at each alternative.
This may not be that large of a deal at first once you don’t have a lot of a following, however being proactive can have an enormous constructive impression in your gross sales income as your viewers grows.
Have A number of Lead Magnets to Maximize Your Attain
Everybody begins out with only one lead magnet.
However we suggest including extra free affords as you go as a result of various things enchantment to totally different folks.
Check out our lead magnets:
Having so lots of them implies that we are able to maximize our attain.
For instance, somebody who isn’t focused on Russell’s books would possibly need to be a part of our 5 Day Lead problem and vice versa.
Furthermore, it permits us to supply a lead magnet that’s the most related to the topic that we’re discussing.
Say, this text is about maximizing your gross sales income with a Worth Ladder gross sales funnel, so when you’ve got made it this far then it’s most likely secure to imagine that you’re on this topic.
That’s why on the finish of this text we’ve a name to motion the place we encourage you to affix our 5 Day Lead Problem the place Russell will stroll you thru constructing your first gross sales funnel. Is sensible, proper?
Remember that the extra related your lead magnet is, the simpler it will likely be to transform potential prospects into leads.
And since extra leads imply extra gross sales, having a number of lead magnets may help you maximize your gross sales income.
Add Downsells, Upsells, and Cross-Sells to Your Core Gives
Lastly, if you wish to maximize your gross sales income, then it’s worthwhile to add downsells, upsells, and cross-sells to your core affords:
- A downsell is a suggestion that you simply make after the potential buyer has rejected your preliminary supply – it’s imagined to be a downgrade from it.
Say, in the event that they rejected your $97 course on on-line relationship, you’ll be able to pitch a $7 book on optimizing one’s relationship profile as a downsell.
- An upsell is a suggestion that you simply make after the potential buyer has accepted your preliminary supply – it’s imagined to be an improve on it.
Say, in the event you promote SaaS software program, then when somebody is about to join a month-to-month subscription, you’ll be able to pitch a yearly subscription as an upsell.
- A cross-sell can also be a suggestion that you simply make after the potential buyer has accepted your preliminary supply however as an alternative of being an improve on it, it’s imagined to be complementary to it.
Say, if somebody is about to purchase a journey backpack from you, you’ll be able to pitch them packing cubes, a journey pockets, a tech pouch, and so forth. as cross-sells.
The logic behind all these extra affords is similar:
You don’t have something to lose as a result of the worst that may occur is that you’ll find yourself the place you’ll have ended up anyway.
And the very best case state of affairs is that the potential buyer will take you up in your supply and you’ll make more cash.
So don’t procrastinate on this and add downsells, upsells, and cross-sells to your Worth Ladder ASAP.
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s maintain it actual:
Constructing a gross sales funnel from scratch can look like a frightening process.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.