Email MarketingHow To E mail Clients From Shopify (3 Methods)

How To E mail Clients From Shopify (3 Methods)


Do you wish to e mail clients from Shopify?

Whether or not you’re sending a message a few particular order or advertising a brand new product or promotion, e mail advertising is one of the best ways to remain in contact along with your clients.

On this article, we’ll present you many methods to e mail clients from Shopify for various conditions.

Right here’s a desk of contents that can assist you discover your method round:

Can You E mail Clients From Shopify Instantly?

Sure, you possibly can e mail clients each individually and as a bunch immediately from the Shopify dashboard. We’ll present you the way to do each!

You may e mail a selected buyer out of your Shopify dashboard or the Shopify app. Most clients usually tend to open an e mail out of your Shopify retailer than your private e mail deal with.

There’s additionally Shopify E mail, the built-in Shopify e mail advertising app. You need to use Shopify E mail to create e mail advertising campaigns proper inside Shopify.

There are different e mail service suppliers (ESPs) that combine immediately with Shopify, equivalent to Klaviyo or Omnisend. We’ll share our favorites with you later on this article.

If you have already got an ESP for your small business, you should use a list-building app like OptinMonster to gather e mail addresses out of your Shopify retailer and ship them to nearly each e mail advertising platform you possibly can consider.

Let’s look first at the way to ship a person buyer e mail in Shopify.

How you can Individually E mail Clients From Shopify

There could also be instances when it’s good to e mail particular person clients about their order. The sort of consideration to element takes time however can assist you create a premium buyer expertise and earn purchaser loyalty.

For instance, if a buyer needs to order 5 hats however you solely have 4 left, you possibly can work with them to search out one thing else they want. Or maybe as you’re reviewing orders, you see {that a} buyer has bought the unsuitable dimension or variation of an adjunct that gained’t work with the principle merchandise they bought. You may ship them an e mail asking for clarification to verify they get what they want.

Small steps like this could prevent cash and problem coping with returns, exchanges, or refunds from unhappy clients.

It’s simple to e mail clients from Shopify.

First, click on on Clients out of your Shopify admin dashboard. Then choose the shopper you wish to e mail.

Discover the Buyer overview part and click on on the shopper’s e mail deal with.

You can email customers from Shopify in the customer detail section

An e mail editor will pop up. Add a topic line to your e mail, or depart the default topic line as is. The code {{store.title}} will probably be changed along with your retailer’s title and is an efficient factor to incorporate within the topic line. That tells clients who you’re, as they may not acknowledge your title because the store proprietor.

Subsequent, enter your message within the Customized message area. Be clear and courteous in your e mail.

If you wish to obtain a replica of the message, choose the checkbox in your e mail deal with below Ship bcc

Earlier than you ship, click on Overview e mail to see what it’ll appear like.

Make any adjustments you want, then click on Ship e mail whenever you’re prepared.

How Do I E mail All My Clients On Shopify?

Now you understand how to ship particular person messages to clients. However what if you wish to e mail an entire group of present clients, and even your whole clients, on the similar time?

For that you simply’ll want to make use of an e mail service supplier.

When selecting a Shopify e mail app, search for these components:

  • Ease and depth of integration with Shopify
  • Automated contact syncing to tug buy historical past and call particulars from orders
  • Segmentation based mostly on buy historical past and generally shopping conduct
  • Triggered or automated workflows that increase your gross sales even whenever you’re not working

Listed here are our prime picks for Shopify e mail advertising apps.

Finest E mail Advertising and marketing For Shopify

1. Shopify E mail

The only strategy to e mail clients from Shopify is to make use of the built-in Shopify E mail platform.

You may handle your e mail advertising campaigns immediately from inside your Shopify dashboard. All the shopper knowledge is true there at your fingertips.

There are pre-built templates in addition to a drag-and-drop editor for creating your emails. You may arrange automated deserted cart emails, welcome sequences, winback campaigns, and extra, all from inside Shopify.

Shopify E mail Pricing: Included in paid Shopify plans, as much as 10,000 emails each month.

2. Klaviyo

Klaviyo is the industry-leading ESP designed for eCommerce, and the advisable e mail resolution for Shopify Plus enterprise clients.

When you want a scalable, high-volume eCommerce e mail resolution, Klaviyo has all of it, together with:

  • E mail and SMS automation
  • Historic and real-time knowledge syncing
  • Superior segmentation and personalization
  • Customized reviews and benchmarks

Klaviyo Pricing: Free plan for as much as 250 contacts, paid plans begin at $20/month and go up based mostly on variety of contacts and messages despatched

3. Omnisend

Omnisend is considered one of just some exterior ESPs that work with Shopify Advertising and marketing. This implies which you can handle your e mail advertising immediately from the Advertising and marketing web page in Shopify. You may even see how a lot cash every e mail generates for your small business. However you possibly can nonetheless use Omnisend in your different channels like your web site or social media pages.

Omnisend is constructed for eCommerce with options like:

  • Built-in e mail and SMS campaigns
  • Pre-built advertising automations
  • Exact concentrating on and segmentations that replace in actual time
  • Straightforward integration with Shopify and Shopify Plus

Omnisend Pricing: Free plan for as much as 250 contacts, paid plans begin at $16/month and go up based mostly on variety of contacts and messages despatched

4. Marketing campaign Monitor

Marketing campaign Monitor additionally works immediately with Shopify Advertising and marketing. Small enterprise homeowners love Marketing campaign Monitor for its ease of use, full customization, and highly effective template administration programs constructed for groups. You can too use Marketing campaign Monitor for SMS advertising.

Marketing campaign Monitor Pricing: Plans begin at $9/month, with free trial for as much as 5 subscribers.

Simply bear in mind, you are able to do e mail advertising on Shopify with any ESP so long as you’ve a software like OptinMonster to gather e mail addresses out of your Shopify customer. So if you happen to’re already utilizing Mailchimp, Fixed Contact, or one other ESP, you don’t have to modify if you happen to don’t wish to.

How Do I Set Up My Advertising and marketing E mail On Shopify?

It’s very simple to ship advertising emails like a publication by way of Shopify. You need to use these emails to announce time-sensitive gross sales and promotions or share well timed updates. However don’t use these advertising emails to ship transactional info like invoices or delivery information. These will probably be generated elsewhere in Shopify.

First, you’ll want so as to add the Shopify E mail app. Click on on Add app and comply with the directions for set up.

You’ll be requested to log into Shopify. When you’re logged in, click on Set up App.

When you’re utilizing a website hosted by a third-party, you’ll must join your area to Shopify SPF and DKIM data.

Now you should use Shopify E mail! To ship a advertising e mail, click on on the Advertising and marketing tab. From there, click on the Create marketing campaign button.

You’ll see a popup with marketing campaign choices. Click on Shopify E mail.

Subsequent, select one of many e mail templates. There are templates for product restocks, occasions, new merchandise, and extra.

Click on on a template to see it up shut, then click on Choose whenever you discover one you want.

When you select a template, you’ll be taken to the Shopify e mail editor. First, decide a buyer phase from the To dropdown.

Subsequent, add a topic and preview textual content. These seem in buyer inboxes and are tremendous essential for convincing clients to open your emails. We have now a listing of efficient e mail topic traces if you happen to’re caught making an attempt to think about one.

After that’s achieved, you possibly can edit your e mail content material. Add branded photos out of your store, change textual content and pricing, or add new content material to the template.

Now, click on on Overview to see what your marketing campaign appears to be like like earlier than you ship it. You can too ship your self a take a look at e mail. Look it over and make any adjustments it’s good to.

Lastly, click on Ship to ship the e-mail now, or Schedule to ship it at a future date and time.

Can Shopify Ship Automated Emails?

Sure, Shopify E mail can ship automated emails equivalent to welcome sequences, lead nurture sequences, upsells, and extra.

You can too use one other ESP like Klaviyo, ConvertKit, or Mailchimp to arrange automated emails for Shopify clients.

There are various sorts of e mail automations you possibly can arrange:

  • Welcome: Ship new subscribers a reduction or welcome reward, and introduce them to your model
  • Upsell: Provide associated merchandise after a purchase order
  • Winback: Reconnect with earlier clients with a one-time low cost or different particular supply
  • Deserted checkout: Get better clients who deserted their checkout
  • Deserted cart: Remind clients about objects left of their cart in order that they full their buy
  • Browse abandonment: Attain out to clients who seen a product web page however didn’t click on Add to Cart
  • Birthday or particular occasion: Ship subscribers a present or low cost on their birthday, anniversary, or different big day

How Do I E mail New Subscribers On Shopify?

To mechanically e mail new clients who be part of your checklist, it’s good to create an automation. You can too create automations for deserted cart and checkout, upsells, winbacks, and different conditions. We’ll present you the way to create a welcome automation for brand spanking new Shopify subscribers. The method is similar for the opposite forms of automations.

First, be sure you have the Shopify E mail app put in. You may comply with these directions to put in the app.

As soon as Shopify E mail is put in, click on on Automations out of your Shopify admin dashboard. Then click on on the Create automation button.

Select the Welcome new subscriber automation template. Then click on Use workflow within the popup.

A panel will slide in with the motion Ship advertising e mail. Click on on Edit e mail content material to customise the automation content material.

You’ll want so as to add a topic and preview textual content. Then you should use the e-mail editor to edit or add content material to the welcome e mail template. Take a look at our information on the way to write a welcome e mail for some concepts.

We suggest testing your automation e mail by clicking Ship take a look at. You may ship take a look at emails to 5 e mail addresses without delay in case you need some additional eyes in your e mail earlier than it goes out. When you’re glad with how your e mail appears to be like, click on Save to return to the automation.

Lastly, it’s good to begin the automation by clicking Activate workflow. When you don’t activate the workflow, it will likely be saved as a draft. You may activate it later if it’s good to.

When you determine to ship your welcome sequence or different automations by way of your ESP, you’ll need to set these up within the ESP after which connect with Shopify.

How Do You Get Subscribers On Shopify?

There are a number of methods to get e mail subscribers from Shopify:

  • Gather buyer emails at checkout with a signup checkbox
  • Add a publication signup to your on-line retailer
  • Use an app so as to add popup, floating bar, slide-in, and different signup types

Not each buyer of your Shopify retailer goes to be an e mail subscriber. Some clients won’t test the signup checkbox or use the signup type. Alternatively, you might also have some guests to your Shopify retailer who subscribe however haven’t purchased something but! You may solely ship advertising emails to clients or guests who’ve agreed to obtain these emails.

To gather buyer emails at checkout, go to Settings » Checkout. Beneath Consent for advertising, choose the checkbox labeled E mail advertising.

We suggest that you don’t preselect the sign-up choice. It’s a lot better to have subscribers who really wish to be in your e mail checklist than trick clients into subscribing and dealing with offended emails and spam notices later.

If you wish to gather buyer emails from your private home web page or customise the checkout consent labels, you’ll must test your theme documentation, as this course of varies from theme to theme.

The simplest method so as to add a subscribe popup on Shopify is to make use of the OptinMonster app.


OptinMonster is the very best list-building app for Shopify, WordPress, and another web site you possibly can think about.

With OptinMonster, you possibly can construct stunning campaigns in minutes with the drag-and-drop builder and big template library.

You aren’t simply restricted to popups both! You can too add low cost spin wheel, floating bars, slide-ins, and fullscreen welcome mats to your Shopify web site with just some clicks.

OptinMonster additionally has essentially the most exact show guidelines you could find. This implies you possibly can present the best buyer the best message on the proper time. One of the widespread is Exit-Intent(R) Know-how, which reveals the popup solely when customers are about to desert your web site.

There are even Shopify-specific concentrating on guidelines, which you’ll mix with exit-intent and different show guidelines to to stop Shopify cart abandonment, increase common order worth, and extra.

You may join your Shopify account to OptinMonster with only one click on, and use the identical OptinMonster account in your different enterprise web sites as nicely.

OptinMonster works with most main ESPs, so that you aren’t restricted to those that combine immediately with Shopify. Plus it has its personal income attribution performance so you possibly can see how a lot cash every of your campaigns is making for you, it doesn’t matter what ESP you’re utilizing.

Begin Rising Your Shopify E mail Record With OptinMonster Right this moment!

BONUS: Achieved-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

Take a look at this video to discover ways to create a spin-to-win coupon popup for Shopify in minutes.

You can too be taught the way to create an exit popup for Shopify in 5 simple steps.

Ceaselessly Requested Questions

Is Shopify E mail Advertising and marketing Free?

Form of. Shopify E mail is included with any paid Shopify plan. You don’t need to pay something additional for the primary 10,000 emails despatched monthly. However you do need to pay for a Shopify plan to get entry to it, so it’s not technically free.

How Many Free Emails Can I Ship In Shopify?

Shopify E mail contains 10,000 free emails monthly with any paid plan. Do not forget that if you happen to ship 1 advertising publication to 2,000 clients, that counts as 2,000 emails. So when you’ve got a big buyer e mail checklist, these 10,000 emails can get used up fairly rapidly.

Each guide and automatic advertising emails depend in the direction of your whole emails despatched. Deserted cart e mail automations are the exception. These emails don’t depend in the direction of the ten,000 e mail restrict, and are all the time free.

If it’s good to ship extra emails, the fee is $0.001 USD per further e mail. So an additional 1,000 emails prices $1 USD. That is billed every month with no month-to-month commitments.

Is Shopify Inbox Free?

Regardless of the title, Shopify Inbox just isn’t an e mail advertising software. It’s a messaging app constructed into Shopify that can assist you shut gross sales and supply buyer help. However sure, Shopify Inbox is free!

How Do I E mail Non-Subscribers on Shopify?

You may’t, and also you shouldn’t strive. Clients who don’t test the advertising checkbox at checkout or use one other publication signup technique will nonetheless seem in your buyer checklist. However you possibly can’t ship them advertising emails.

You additionally shouldn’t purchase a listing of e mail addresses and add them to your subscriber checklist. It will harm your open and supply charges, and will even be unlawful.

We hope this information to Shopify e mail advertising has been useful. Now you possibly can e mail clients from Shopify individually or in segments.

To get much more gross sales out of your Shopify retailer, take a look at our checklist of finest Shopify apps for each step of the gross sales course of.

Able to develop your Shopify e mail checklist? Get began with OptinMonster as we speak!

When you like this text, please comply with us on Fb and Twitter for extra free articles.

Jennifer Duann Fultz

Printed by Jennifer Duann Fultz

Jennifer Duann Fultz is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, Jennifer enjoys writing fiction, cooking, and exercising.


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