The quickest approach to inform somebody your model is odd is by telling them you’re distinctive. ‘Distinctive’ is an typically overused, generalized thought – and the humorous factor is, most of us assume we’re distinctive, however we’re removed from it. We’re iterations from a earlier model. We’ve taken one thing and hopefully made it higher, extra helpful, and extra accessible. That’s good enterprise. That’s good branding.
I believe a extra necessary query than “what?” is “how”? How are you distinctive? Is it how your product meets a selected want? Is it a service that could be supplied by one million different choices, however you deliver your secret sauce and are outlined by the method? What do you deliver to the desk that nobody else does? When you can faucet into that secret sauce, it’s strong gold. It’s what makes your online business – your model – distinctly yours.
Distinctive is nothing with out the “how”. Until you’ve found plutonium, and there really isn’t any different choice (spoiler alert: there all the time is an alternative choice), the “how” is the place the magic’s at. It’s the place you’ll discover what does, in truth, make you distinctive, or totally different, or higher. It’s that distinctive worth proposition that solely you possibly can supply in your individual method – that’s what ought to be championed, bottled, and shared with the world.
Don’t give lip service to a cliché when you’ve gotten a complete slew of precise tasks and tangible outcomes that showcase to your unmatched brilliance, your intentional strategy, and/or your product’s innovation. Don’t simply inform me what you do, and even why you do it, present me how.
In case you are, in truth, “distinctive,” don’t inform me. Present me. That’s after I’ll imagine you. Extra importantly, that’s when your supporters, followers, followers, and clients will purchase into what you’re promoting.