MarketingHow Hunnys.web organized a scavenger hunt round Instances Sq....

How Hunnys.web organized a scavenger hunt round Instances Sq. with AWeber touchdown pages

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With simply 24 hours earlier than an enormous occasion, a small group created a profitable scavenger hunt.

Stacys is the creator and undertaking lead for the wildly profitable NFT (Non-Fungible Token) undertaking Hunnys. This previous June, she and her group have been gearing up for his or her look at NFT.NYC, a networking occasion and commerce present devoted to selling NFT tasks and showcasing creators from across the globe. 

Over 15,000 exhibitors and guests have been set to descend on Instances Sq., and the group was decided to ship a singular expertise for any Hunnys neighborhood members in attendance — whereas additionally participating with potential new followers. With the occasion a mere 24 hours away, they selected a scavenger hunt. By utilizing AWeber Touchdown Pages, Hunnys delivered one of many coolest community-based occasions on the present. 

“The night time earlier than the occasion, we began brainstorming all of those new concepts for the scavenger hunt that we hadn’t beforehand deliberate for. Due to AWeber, we have been capable of go from planning to execution to supply in a matter of hours.”

— Rat Benetar, Hunnys.web Neighborhood Supervisor

A tweet announcing the scavenger hunt.

How Hunnys.web Did It

Step one was constructing out the occasion’s predominant touchdown web page to element the specifics of the hunt. The group selected their new area title instantly throughout the touchdown web page editor. Subsequent they linked their Canva account and began creating the framework for the occasion. 

The Hunnys crew then planted 17 plastic eggs across the convention venues and Instances Sq.. Inside of every egg was a QR code. When scanned, the code would hyperlink instantly to every egg’s particular Prize Web page. These pages have been additionally all created inside AWeber, every with a customized web page path. 

A tweet explaining how the scavenger hunt would work.

The prizes ranged from hats and hoodies to 1 “grand prize” of .5 Ethereum (a sort of Crypto foreign money), so the group additionally wanted a option to securely determine the unique winner and ship the rewards. The answer was to incorporate a button on every touchdown web page that when clicked would share a pre-written tweet. That tweet would determine the winner whereas additionally notifying the Hunnys group that an egg had been discovered. 

One of the hidden eggs in the scavenger hunt.

Ultimately, all however two eggs have been discovered. So in the event you’re heading to Manhattan any time quickly, hold your eyes peeled!

In the end, the group obtained loads of kudos and reward from exhibitors and individuals alike.

Praise for how well the scavenger hunt came off.
What the Hunnys logo looks like

The Hunnys neighborhood noticed a bump in engagement throughout Twitter and Discord as present members and new followers joined within the enjoyable. Nonetheless, an important takeaway for the Hunnys group?

“In an area as crowded & excited because the NFT market, it’s actually vital to face out and ship a singular expertise in your viewers. Our model is all about enjoyable, neighborhood, and celebrating innovation. We have been thrilled we obtained to ship an expertise that met these values we imagine in.”

— Rat Benetar, Neighborhood Supervisor

Should you’re trying to find a inventive option to interact your viewers, right here’s a step-by-step template detailing precisely how Hunnys used AWeber to face out within the crowd. 

Learn how to create a scavenger hunt (or some other occasion) with AWeber’s touchdown web page builder 

Step 1: Get a website in your pages

The Hunnys.web group began by going to the domains web page of their account. To get there, go to your AWeber dashboard, then click on in your firm title and tackle within the decrease left-hand nook. This can take you to your “My Account” web page. Search for “Domains and Addresses” within the second left column,  and click on ‘Get one now from Google Domains’.

Where to find the landing page domain settings in your AWeber account

Step 2: Arrange their occasion’s dwelling web page within the touchdown web page editor

Hunnys constructed the house web page of their scavenger hunt website first. With a bit assist from a touchdown web page template, they’d their first web page created in a snap.

The welcome page for Hunnys digital scavenger hunt.

Then they modified the trail setting for his or her web page so it was the house web page (also called the “index” web page) for his or her area.

How Hunnys defined which landing page would be the home page.

Step 3: Arrange the remainder of the touchdown pages for the occasion

Hunnys used a collection of 17 pages, one for every egg. That feels like lots of work, however they made it a snap through the use of the ‘Copy’ operate in AWeber’s touchdown pages.

How Hunnys saved time copying their landing pages.

They gave every copied touchdown web page a singular URL. Then they selected a particular prize for every web page.

Right here’s what it regarded like after they’d arrange all of the pages: 

The list of landing pages Hunnys used to create a scavenger hunt

And right here’s what one of many touchdown pages regarded like.

Hunnys landing page built using AWeber

Every web page additionally included a button with a transparent name to motion that when clicked would ‘Notify the Hunnys Staff’ by populating a pre-written tweet for the individual which would come with that web page’s distinctive code.

A tweet announcing that someone found an egg - and a special code that identified the winner and which prize they won.

Utilizing Canva (which is built-in with AWeber, so you possibly can entry your Canva account from inside your AWeber account, proper from the touchdown web page builder) the Hunnys group was capable of generate a collection of 17 QR codes, every linking to the 17 distinctive touchdown pages they’d arrange. 

These QR codes have been printed and positioned into the eggs. Now the group had the eggs prepared to cover in Instances Sq. and within the convention occasion corridor.

After hiding every egg, the group would tweet out a clue to provide individuals a basic concept of the place to look.

One of the clues Hunnys gave people so all the eggs would be found.

Then all they needed to do was wait. As individuals began discovering the eggs, one after the other, they might scan the QR code within the egg with their telephone, after which set off the tweet that Hunnys had arrange, thereby claiming their prize.

The printed QR code that Hunnys used to create a scavenger hunt

The outcome? Hunnys obtained a ton of visibility and constructed up an excellent stronger bond with their tribe. Stacys cherished the outcome, and the way straightforward it was to make the entire thing occur with AWeber: “Instruments like what AWeber supplies are invaluable to me as a enterprise proprietor. Our business strikes quick and once we get an enormous concept, with the ability to deliver it to life this rapidly supplies us with a leg-up on the competitors.”

Create your personal scavenger hunt — or some other occasion — with AWeber’s touchdown pages

You possibly can borrow this scavenger hunt template in your personal occasion, or use it as inspiration for the way to create an internet site quick. A setup like this may very well be used for a party, a company occasion, and even for a household retreat. Or you could possibly create a easy web site for a strolling problem, a charity, or a motorbike race. AWeber’s touchdown pages can be utilized for rather more than making a gift of ebooks or thanks pages.

Join your free AWeber account to get began.



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