Affiliate MarketingHow Dale Makes $5k+/Month Flipping Blogs and Inspiring Others

How Dale Makes $5k+/Month Flipping Blogs and Inspiring Others


Dale began running a blog to earn some further money whereas she was in school. Little did she know then that she was embarking on a profitable entrepreneurial journey.

After she graduated, she continued running a blog. Not solely did she develop her main weblog, Running a blog Her Manner, however she ended up buying others after which promoting them for multi-figure exits. She’s additionally documented her running a blog methods in programs and ebooks. Ultimately, she stop her day job to journey the world, and now she’s dwelling life on her personal phrases.

Preserve studying to study extra about:

  • Precisely how she acquired began
  • The opposite kinds of blogs she’s acquired and offered
  • Her weblog flipping course of
  • The course she created
  • Her earnings breakdown
  • Dale’s advertising methods
  • Her views on Pinterest
  • How she approaches search engine marketing
  • The content material creation course of
  • Her favourite instruments
  • Dale’s best problem
  • An accomplishment she’s happy with
  • Her greatest mistake
  • Recommendation for different entrepreneurs

Meet Dale

My identify is Dale, and I’m the founding father of Running a blog Her Manner. I began my first weblog once I was a university scholar. On the time, I used to be simply in search of a approach to earn some extra cash. 

Quickly, my weblog had grown to a $1,000 a month enterprise. This allowed me to stop my part-time job and deal with running a blog. I began two extra blogs whereas I used to be nonetheless in school. By the point I graduated, I used to be incomes round $3,000 a month from running a blog.

After school, I labored in consulting for a yr and a half whereas persevering with to weblog on the aspect. On the finish of 2020, I stop my job to weblog full-time and journey the world for a yr. I’m so grateful that running a blog has allowed me to pursue my passions and dwell life by myself phrases.

Why She Created Her Website

Running a blog Her Manner was my first web site, and it truly began out as an internet design enterprise. I deliberate to supply internet design companies to bloggers. Nevertheless, after a number of months and a number of other purchasers, I spotted I used to be way more within the running a blog aspect.

I began my second weblog (a journey weblog) to check out the methods I used to be studying about from different bloggers, after which I used to be capable of doc my very own outcomes on Running a blog Her Manner. 

After beginning my journey weblog, I began a number of different blogs within the life-style, journey, and school niches. I’ve now began and offered ten blogs, acquired and offered two blogs, and a number of other different blogs I plan to promote sooner or later.

Shopping for and Promoting Blogs

I’ve offered blogs wherever between six months and three years after beginning them. Often, I’ll promote a weblog once I really feel like I’ve reached my potential with it and need to deal with different tasks. And these blogs usually promote within the 30x-40x a number of ranges.

To date, I usually purchase blogs straight from sellers. I discover them both in Fb teams or in my group and on my e-mail listing. 

When buying a weblog, I search for blogs which are already getting some visitors however are under-monetized. Two of the blogs I acquired have been truly began by different full-time bloggers who merely didn’t have the time to dedicate to a further web site.

This manner, I can are available and make some minor updates. Then I begin monetizing the websites instantly with advertisements and affiliate hyperlinks.

After I purchase a weblog, I audit the present content material and replace the weblog posts which are getting probably the most visitors. The aim is to optimize them for affiliate gross sales and show advert earnings. Moreover that, I’ve taken a hands-off method to the blogs I purchased. I am letting them run passively till I earn again my funding. Then I’ll dedicate extra time to rising them to promote once more finally.

Dale’s Gross sales Success and Programs 

I offered my first weblog, a way of life weblog I began in October 2018, for $4,800 after engaged on it for a number of months and getting it to the purpose of incomes about $150 a month from show advertisements and affiliate internet marketing. 

Since then, I’ve offered extra blogs, some for a number of 5 figures. I’ve labored with a dealer (Chelsea Clarke at to promote some blogs. Others I’ve offered independently, discovering patrons by way of my very own e-mail listing.

I created my course 30 Days to Running a blog Success to share what I’ve realized with aspiring bloggers. My course is designed for inexperienced persons who need a step-by-step roadmap to comply with when beginning a weblog so that they don’t should determine the whole lot out themselves. That is additionally the method I comply with when beginning a brand new weblog, so it’s very streamlined.

I even have a number of ebooks I created to assist new and set up bloggers:

How A lot She’s Making

My complete earnings fluctuates relying on what number of web sites I’m incomes from. I normally have two or three I’m engaged on and incomes from at any given time. My earnings can be lots greater within the months once I promote an internet site. 

From Running a blog Her Manner, I earn round $5,000 a month. This comes from promoting my programs and ebooks, affiliate internet marketing, and sponsorships on my weblog and e-newsletter.

You’ll be able to see beneath that a few of my prime earnings sources every month are gross sales of my on-line course and ebooks:


I additionally earn from affiliate gross sales, and I work with round 20 totally different affiliate companions on Running a blog Her Manner:


On my different websites, I primarily earn cash from show advertisements and affiliate internet marketing, with the occasional sponsored weblog submit.

For instance, listed here are the Amazon affiliate earnings and Mediavine show advert earnings from a way of life weblog that I offered final yr:

Dale’s High Advertising and marketing Methods

Pinterest is my prime advertising technique. Though the platform has modified lots up to now couple of years, and it’s not the goldmine it as soon as was for bloggers, it’s nonetheless my predominant visitors supply. 

Since Pinterest is principally used as a “visible search engine,” it is an effective way to get visitors, regardless that the platform now focuses on retaining customers inside Pinterest as an alternative of sending them to exterior web sites. 

Natural search makes up about 25% of my visitors, whereas Pinterest accounts for double that quantity.

One other technique I exploit that’s typically under-utilized by bloggers is e-mail advertising. My e-mail listing on Running a blog Her Manner is a large a part of my enterprise. I believe lots of people are afraid of “annoying” their subscribers by emailing them too typically or being too salesy. I’ve had quite a lot of success with common promotional emails for my very own merchandise and affiliate merchandise. Not as soon as in 5 years has anybody complained about it!

Aside from that, I’m a giant fan of getting an associates program for my digital merchandise, as quite a lot of my gross sales come by way of associates. I additionally use tripwire pages to make gross sales instantly after somebody indicators up for my e-mail listing.

Dale’s Views on search engine marketing 

search engine marketing just isn’t my predominant focus because the majority of my visitors nonetheless comes from Pinterest. Nevertheless, I’ve been specializing in it much more.

That is very true for a brand new web site I began in 2022 that I’m attempting to develop solely by way of search engine marketing. With that web site, I deal with focusing on low-competition key phrases and creating lengthy, detailed content material.

Hyperlink Constructing

I’ve not targeted a lot on hyperlink constructing, however I’ve obtained some backlinks organically and thru visitor posting for different web sites.

Her E-mail Checklist

I’ve an e-mail listing with over 7,800 subscribers, and it’s a large a part of my enterprise. Since Pinterest is my predominant visitors supply, that’s primarily how I’ve grown my listing. I’ve a number of free opt-ins, which I share with sign-up varieties throughout my web site.

It has taken me 5 years to develop my e-mail listing, so it has positively been gradual and regular progress. I ship at the least one e-mail every week, however generally two or three.

Many bloggers are nervous about sending too many emails and annoying their subscribers. I’ve to say that I’ve by no means acquired any complaints in regards to the frequency. So long as you are offering worth, I believe it’s tremendous to ship a number of emails per week and make a number of gross sales affords.

Content material Creation

I don’t have a inflexible course of, a content material calendar, or something like that, however I like to stipulate new posts utilizing subheadings for all my blogs. After I’ve revealed a brand new weblog submit, I’ll go in and add inner hyperlinks to different related weblog posts and share it on Pinterest and Twitter. I additionally share new weblog posts in a weekly e-mail e-newsletter on Running a blog Her Manner.

Once I begin a brand new weblog, I intention to publish as a lot content material as doable within the first six months. Often, this isn’t laborious as a result of I’ve tons of concepts and subjects I need to write about. As soon as I’ve constructed up a strong content material base, I’ll lower my publishing frequency.

Relying on the location, this might be wherever from one to 4 weblog posts monthly.

Reaching Present Income

It has taken me nearly 5 years to get the place I’m. After beginning my first weblog in September 2017, I began incomes $1,000 month-to-month in six months. I began having constant $3,000 months in early 2019, and $5,000 month-to-month in 2020.

Visitors Numbers

At the moment, I get round 15,000 pageviews monthly on Running a blog Her Manner. My different area of interest blogs are monetized extra with show advertisements and have acquired 50,000 to 75,000 pageviews monthly.


Her Favourite Instruments

My primary software is ConvertKit, which is my e-mail advertising platform. I like ConvertKit and couldn’t run my enterprise with out it since e-mail advertising is a giant a part of what I do. 

I additionally actually like SendOwl for promoting my digital merchandise. It’s a quite simple platform that’s reasonably priced and user-friendly, and I’ve been utilizing it to promote my digital merchandise for practically 5 years. I additionally use it to run my associates program.

And at last, a great tool that helps me lots is Canva. Since Pinterest continues to be a giant a part of my visitors technique, I exploit Canva to create graphics to share on Pinterest to advertise my content material. It’s an ideal free software that I get quite a lot of use out of.

Dale’s Best Problem

Personally, the most important problem I’ve confronted as I’ve grown my enterprise is search engine marketing. Pinterest was really easy and constant for me once I began running a blog that I didn’t deal with search engine marketing a lot. 

Now, I really feel like I’ve an excellent grasp on search engine marketing however I’m nonetheless not seeing the visitors I’d like from it, and I do know that it’s one thing I have to grasp to scale my enterprise.

Her Essential Accomplishment

I’m very proud that I used to be capable of change my very own life in such a profound means by way of running a blog. I used to be capable of repay my scholar mortgage debt in simply 9 months, stop my company job to journey the world, after which transfer again to New York and dwell in my dream residence, all because of running a blog. 

However greater than that, my greatest accomplishment has been serving to different girls begin a weblog that adjustments their lives, too. I’ve acquired emails from college students who’ve adopted my recommendation and constructed a worthwhile weblog. 

Figuring out that I helped a stay-at-home mother acquire confidence and earn an earnings from running a blog, or inspiring one other school scholar to start out a profitable weblog that she was capable of make her full-time job, is extremely rewarding. 

What She Needs She Knew When She Began

I want I had recognized that almost all of my running a blog misconceptions weren’t true!

For instance, I needed to start out a journey weblog for years, however I used to be satisfied the one means to achieve success was to even be on Instagram, and that held me again as a result of I don’t like Instagram and didn’t need to have to make use of it for my enterprise.

After all, that turned out to not be true. Once I began my journey weblog, I used to be capable of develop it by way of Pinterest and search engine marketing as an alternative and earn cash from show advertisements and affiliate internet marketing. 

Earlier than I began running a blog, I assumed it might be laborious to stay to a schedule and produce constant content material. Then I began running a blog and realized I’m a particularly prolific author and may simply write 20 weblog posts monthly, so I had nothing to fret about.

Dale’s Essential Mistake

My greatest mistake on my entrepreneurial journey is missing long-term imaginative and prescient and persistence, particularly relating to promoting websites.

I’ve some “vendor’s regret” about a few websites I’ve offered. Wanting again, I want I had held onto them for longer. On the time, I needed to promote them to deal with different tasks or as a result of I used to be bored with them, however I had not even had them lengthy sufficient to achieve their full potential. I view it as a studying expertise, although, and I received’t make this error once more!

Her Recommendation for Different Entrepreneurs

My greatest piece of recommendation could be to deal with what you’re good at and what feels best for you, and don’t power your self to do something simply since you assume you “ought to” be doing it.

This goes for the whole lot:

From selecting a distinct segment (it’s at all times simpler to create content material about one thing you’re enthusiastic about than a subject you selected simply since you thought it might be worthwhile). To the way you do enterprise (for those who don’t like making movies, skip TikTok, Instagram, and YouTube and deal with superior weblog posts and e-mail newsletters as an alternative).

And at last, do not forget that running a blog and constructing web sites are a long-term recreation, however so long as you construct a strong basis and keep it up, you may be profitable.


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