AdvertisingHow Cryptocurrency Platform OKX Is Altering Our Transactions

How Cryptocurrency Platform OKX Is Altering Our Transactions


Cryptocurrency has the potential to revolutionize how the world transacts. One of many main corporations to emerge amid the sector’s progress has been OKX. Haider Rafique, the crypto buying and selling platform’s world chief advertising and marketing officer, took the stage Wednesday at Adweek’s Social Media Week Europe to debate how the platform is utilizing social media and the precise companions to construct consciousness for the potential of crypto alongside Adweek’s Europe model editor Rebecca Stewart. 

The market that by no means sleeps

In line with Rafique, essentially the most thrilling factor concerning the crypto panorama for entrepreneurs is that it’s all the time “on.”

“The truth that these markets are 24/7, individuals broadly on the earth are used to markets that open up on Mondays and shut down on Fridays, there are weekends, holidays, and in crypto, the fascinating factor is these markets don’t cease. They’re operating always.”

Rafique stated OKX makes it some extent to take a enjoyable and out-of-the-box strategy to promoting, permitting the platform to face out from its competitors. The platform leaned into this throughout its rebrand earlier this 12 months.

“One of many issues we wished to do was create a model that had a variety of enchantment and would entice individuals. However extra importantly, we wished to create a model that might communicate to the way forward for the corporate and the business,” he stated. 

To assist amplify its message and mission, Rafique stated OKX wanted to search out the precise companions. Though the model’s partnerships with the likes of Manchester Metropolis and the Tribeca Movie Competition might have stunned some, Rafique stated his firm dug deep to make sure they have been the precise match.

“Once we rebranded ourselves, we knew one of many issues that was essential to our playbook was associating ourselves with the world-class manufacturers that might assist amplify our model and produce us to the worldwide stage,” he defined.

Utilizing social media to construct belief

Rafique calls social media essentially the most basic material for participating with clients within the crypto house, alluding to how a lot of the information within the crypto house is damaged on Twitter.

“Twitter can also be an amazing channel for us to have interaction with clients,” he stated. “The very best platform to nurture clients, work together with clients, have a voice of buyer sign, is finally social media. It’s not nearly pushing your merchandise out on social. For us, it’s extra vital that we take heed to clients.”


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