MarketingHow CMOs Keep Agile in Unsure Instances

How CMOs Keep Agile in Unsure Instances


On this particular episode of The Enterprise of Advertising, Adweek senior producer Al Mannarino sits down with Jason Galloway, principal and advertising consulting lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo, to speak about why the time is correct for a brand new working mannequin: advertising enterprise acceleration.

They focus on the largest challenges CMOs face attempting to run the enterprise of promoting whereas coping with a potential financial downturn, what it means to be an agile advertising group and the way advertising leaders can maximize their spend whereas showcasing worth to the C-suite.

Be taught extra about KPMG US Advertising Consulting, Uptempo and their newest insights at


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