MarketingHow A lot Do Content material Creators Make?

How A lot Do Content material Creators Make? [Average Salary in 2022]


The creator economic system is bustling — a lot so, a LinkedIn report discovered job postings for creators have practically tripled since 2021.

Whereas the demand is there, one vital query stays: is the wage conserving tempo?

Right here, we’ll cowl the common wage of content material creators, what influences the quantity, and methods to extend your wage.

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Desk of Contents

Content material Creator Wage in 2022

What influences the wage of content material creators?

How one can Improve Your Wage as a Content material Creator

Discovering a Job as a Content material Creator

Content material Creator Wage in 2022

The typical wage for content material creators in 2022 is $44,192 per 12 months. That works out to be simply over $22 an hour, or $3,680 monthly.

The wage vary is $36,000 to $58,500, with high earners producing as much as $74,500 yearly throughout the US.

For comparability, this is a roundup of comparable jobs and their common annual wage:

social media content creator salary

Now let’s discover the various factors that affect the wage of creators on this discipline.

What influences the wage of content material creators?

The time period “content material creator” is an umbrella time period that features all the things from weblog writing to videography. Due to this discrepancy, the wage for one function could also be vastly completely different from one other, despite the fact that the job titles are related.

Let’s discover some further elements that affect wage:


Not surprisingly, location can affect your base wage. For example, whereas the nationwide common wage for a content material creator is $44,192 per 12 months, this quantity jumps to $58,186 in New York Metropolis.

Actually, California, New York, and Massachusetts pay above the nationwide common for this function. Check out the very best paying cities within the US for content material creators:

metropolis common annual wage
Sunnyvale, CA $63,681
Santa Rosa, CA $61,708
Cambridge, MA $59,792
Vacaville, CA $58,557
New York Metropolis, NY $58,186

Years of expertise.

Expertise additionally performs a big half in how a lot you’ll be able to earn. In the end, your stage of expertise signifies to employers whether or not you are able to doing the job. The extra years you might have working as a content material creator, the extra you’ll be able to anticipate to earn.

For instance, the common wage of a junior video editor is $48,962 per 12 months. On common, a senior video editor will make virtually $20,000 extra per 12 months.

In-demand abilities.

Content material creators who posses sure abilities are in nice place to earn greater than their counterparts. For instance, a multilingual copywriter — or a advertising supervisor who focuses on automation— might earn extra for these further abilities.

How one can Improve Your Wage as a Content material Creator

Listed here are a couple of methods to land on the upper finish of the wage vary as a content material creator:

1. Discover your experience.

Whereas content material creation is a multi-faceted job, it may be useful to focus on a sure space, similar to internet analytics, social media, search engine marketing, or content material creation. That is particularly essential for freelance content material creators who need to set themselves aside from the gang.

2. Develop your skillset.

The sphere of content material creation is at all times altering. For instance, should you’re an search engine marketing author, it is best to at all times keep forward of latest algorithm updates and adjustments.

Put aside time to study new abilities, full certifications, and examine new methods and tendencies. In doing so, you’ll be able to stay aggressive and advocate for your self.

In addition to beefing up your technical abilities, you can too profit from growing your tender abilities. In spite of everything, apart from doing the technical scope of labor, you’re additionally answerable for all the things that goes into the enterprise facet, similar to on the lookout for shoppers, negotiating offers, or deciding your charges.

3. Create your individual model.

Branding is not only for companies. Sustaining an internet portfolio, weblog, podcast, or social media account is an efficient solution to showcase your experience, share your work, construct authority, and community with new shoppers. Merely updating your LinkedIn profile and posting updates can enhance consciousness round your work.

Discovering a Job as a Content material Creator

Most content material creators pursue one of many following profession paths: freelance, in-house, or company. If you wish to discover a job as a content material creator, it’s possible you’ll be questioning which avenue it is best to take.

content creator career pathsLet’s take a more in-depth have a look at these choices:

  • Freelance — this can be a stable path for creators who worth flexibility. Freelancers set their very own charges and have the liberty to work on a number of initiatives with out committing to at least one employer — though you will have reoccurring shoppers. The draw back? Freelancing is unpredictable, and work is rarely a assure.
  • In-house — this includes working for something from a scrappy start-up to a big company. Maybe the most important perk is revenue stability. You even have extra alternatives to collaborate with group members. That mentioned, the work might lack selection which can get monotonous.
  • Company — at an company, you’re employed with a group of specialists to finish initiatives. Company life is fast-paced, so anticipate to come across quite a lot of industries and develop your portfolio at file pace. Like working in-house, you’ll be able to anticipate constant pay and work. Nevertheless, with initiatives continually crossing your desk, it is simple to burnout on this atmosphere.

As a content material creator, you might have the luxurious of working in several environments. If you happen to’re on the lookout for the most effective match, begin by assessing your life-style, compensation necessities, work preferences, ability stage, and comfortability working solo versus on a group.

Again To You

Content material creation is an thrilling space, however it’s vital to be pretty compensated. Bear in mind to remain constant together with your high quality of labor, and always remember the worth you deliver to the desk.

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