MarketingHow 10 Manufacturers Use Pinterest Thought Pins for Advertising

How 10 Manufacturers Use Pinterest Thought Pins for Advertising


Again in 2021, Pinterest launched a brand new function referred to as Thought Pins. Pinterest’s Thought Pins encompass movies or photographs grouped collectively in a format much like Instagram Tales. These pins seem within the Watch feed of the Pinterest app, virtually just like the For Your Web page on TikTok. Thought Pins are additionally displayed within the Create part of a model’s Pinterest profile.

In a press launch, Pinterest mentioned Thought Pins make publishing “high-quality, long-lasting, and savable content material” easy for content material creators.

“With these updates, we’re highlighting the folks behind the content material and inspiring Pinners to observe creators and have interaction with the concepts they discover,” the press launch mentioned.

As you will see with the manufacturers under, Thought Pins can be utilized to inform a narrative, promote merchandise, give tutorials, and have interaction with customers. Here is how these 10 manufacturers are utilizing Thought Pins.

Free Resource: 12 Pinterest Templates for Business

10 Manufacturers Utilizing Pinterest Thought Pins

1. Fenty Magnificence

Cosmetics model Fenty Magnificence makes use of Thought Pins to advertise the model’s merchandise and showcase the model’s inclusivity. The corporate does this by displaying photographs of the merchandise and the way they appear on totally different pores and skin tones. Fenty additionally contains movies on its pins of individuals of colour making use of make-up and creating totally different seems to be.

Fenty Beauty uses Pinterest Idea Pins for marketingPicture supply

One of many greatest considerations going through the cosmetics trade is a scarcity of inclusivity. Many individuals of colour with darker complexions usually battle to search out make-up that matches or enhances their pores and skin tone. By utilizing Thought Pins to point out selection and the way POC look in Fenty merchandise, the corporate units itself other than different beauty corporations and presents itself as an answer.

2. Oh Pleasure

Way of life model and design firm Oh Pleasure is essentially the most adopted account on Pinterest with 15.2 million followers. Its founder, Pleasure Cho, makes use of Thought Pins as a solution to converse on to the corporate’s viewers and provides recommendation on vogue and residential decor. For instance, in a single pin Cho promotes jewellery from Jared. She speaks instantly into the digicam and tells her viewers how she was capable of coordinate the jewellery along with her outfit.

Joy Cho uses Pinterest Idea Pins for MarketingPicture supply

Cho then encourages the viewers to click on via her pins to see extra of her favourite Jared items and the outfits she matched them with. In different Thought Pins, Cho offers her viewers a tour of her residence and explains the thought course of behind her decor. This can be a nice solution to construct viewers engagement and to kind a bond with viewers.

cho2Picture supply

3. Meals My Muse

Meals My Muse is a foodie account that posts recipes and restaurant critiques. The account is run by former restaurant proprietor Nadia Aidi. Whereas Aidi posts quite a lot of food-related content material, she makes use of Thought Pins particularly to submit movies with step-by-step directions for various recipes.

Food My Muse uses Pinterest Idea Pins for marketingPicture supply

She additionally contains the total recipe within the description of every pin. This type of content material is nice for visible learners and it reveals off her experience as a chef — establishing her credibility as an knowledgeable foodie.

4. Mejuri Jewellery

Mejuri Jewellery makes use of Thought Pins to submit photographs of its jewellery items and categorize its content material by theme. In a approach, Mejuri makes use of Thought Pins to create totally different lookbooks. In a single Thought Pin, as an illustration, Mejuri creates a lookbook displaying Pinterest customers the alternative ways they will stack bracelets. One other lookbook consists of Fall 2021 traits, and one other Thought Pin makes use of photographs to point out how gold and silver jewellery may be styled collectively.

This technique of utilizing pins reveals the jewellery Mejuri gives and provides potential patrons sensible details about tips on how to type them for any event.

Mejuri uses Pinterest Idea Pins for marketingPicture supply

5. Etsy

For its Thought Pins. Etsy leans closely into video content material that provides a behind-the-scenes look into small companies on Etsy’s web site. One Thought Pin features a sequence of clips displaying how one Etsy vendor named Tori Lynn paints and glazes a ceramic mug. One other pin is a time-lapse video of one other vendor named Veruschka changing elements of their residence right into a workspace the place they handmake and ship out their merchandise.

Etsy uses Pinterest Idea Pins for marketingPicture supply

This sort of content material does not simply promote the merchandise discovered on Etsy, it additionally highlights the numerous companies and artists promoting their wares on the location. In doing so, Etsy attracts each potential patrons and enterprise house owners searching for a platform.

Etsy uses Pinterest Idea Pins for marketingPicture supply

6. Vogue Journal

Vogue Journal makes use of Thought Pins to advertise its journal cowl stars by way of candid movies from the photoshoots. The journal’s newest Thought Pin, for instance, options photographs and pictures of Serena Williams and her daughter, posing for the journal’s cowl and enjoying on a seashore. Different pins function celebrities like Rihanna displaying her child bump in addition to photographs from the Met Gala.

Vogue uses Pinterest Idea Pins for marketingPicture supply

Vogue’s Thought Pins attraction to its viewers’s love of celebrities and vogue, and the pins set up Vogue as being on the middle of popular culture.

Vogue uses Pinterest Idea Pins for marketingPicture supply

7. Bustle

Most of Bustle’s Thought Pins encompass repurposed content material from different platforms like YouTube, Instagram, and TikTok. This technique is useful as a result of it offers older content material a second life on Pinterest. TikToks of movie star interviews and brief anecdotes from YouTube are continuously uploaded as Thought Pins, displaying off Bustle’s number of pop-culture content material.

Bustle uses Pinterest Idea Pins for marketingPicture supply

8. Free Folks

Most of Free Folks’s pins begin with a video of a mannequin carrying the style retailer’s garments and demonstrating the alternative ways the clothes gadgets may be styled. The video is then adopted by photographs of the merchandise in numerous colours and in numerous outfits. This technique makes all of the Thought Pins comparable and uniform, so followers know what to anticipate.

Much like Mejuri Jewellery, Free Folks additionally organizes its pins by type and creates a digital lookbook that showcases its clothes and accessories.

Free People uses Pinterest Idea Pins for marketingPicture supply

9. The Little Bazaar

The Little Bazaar is a web-based retailer promoting boho-style clothes. Like most vogue accounts on Pinterest, all of The Little Bazaar’s Thought Pins encompass photographs of fashions carrying their garments. Nonetheless, some fashions are additionally prospects who submitted photographs and movies of them carrying the merchandise.

This type of user-generated content material is nice as a result of it reveals Pinterest customers how the garments look on actual folks and it might encourage folks to submit their very own content material as properly.

The Little Bazaar uses Pinterest Idea Pins for marketingPicture supply

10. Lulu’s

Virtually all of Lulu’s Thought Pins encompass vogue and life-style how-to’s, similar to “The best way to Type a Corset High” and “How To: Macha Gin Fizz.” Nonetheless, what I take pleasure in most about Lulu’s Thought Pins is the duvet pictures. Every cowl picture contains Lulu’s brand in addition to giant texts giving a fast clarification of what the pin is about.

This use of Thought Pins is aesthetically pleasing, organized, and helps Pinterest customers navigate to the form of content material they’re searching for.

Lulu's uses Pinterest Idea Pins for marketingPicture supply

Thought Pins current extra alternatives for manufacturers to get their content material on Pinterest customers’ feeds, increasing model consciousness. Nonetheless, manufacturers also needs to see these pins as an opportunity to create participating content material that tells a narrative and offers worth.

How-to’s, lookbooks, behind-the-scenes footage, and user-generated content material are only a few examples of the numerous methods you may incorporate Thought Pins into your advertising technique.

Pinterest Templates


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