AdwordsHidden Details concerning the LP Emblem

Hidden Details concerning the LP Emblem


Take an excellent have a look at our brand—there’s extra happening there than you suppose! In the identical means Logical Place ensures our purchasers’ manufacturers are well-represented, we additionally put particular care into the design and presentation of our personal brand. Listed below are some hidden info concerning the LP brand we guess you didn’t know.

A Logical Clarification

First, observe the wordmark LOGICAL. The bar within the letter A was eliminated to create a nostalgic call-back to our earlier brand’s icon, which featured an upward arrow. From day one, all our logos have included an upward going through arrow, signaling our mission assertion of serving to companies develop.

What the Hexagon?

The icon’s form is symbolic. From bee hives to snowflakes to basalt columns, the hexagon repeats itself in nature. Why? As a result of it’s probably the most geometrically dynamic and environment friendly shapes. Hexagons tessellate, that means they will repeat themselves throughout a floor with out gaps or overlap, offering consistency, energy, and no waste. Likewise, the LP hexagon represents our account effectivity as we work to remove wasted advert spend and stretch consumer budgets to their highest potential.

Interdimensional Journey

In the event you look carefully, you’ll discover our brand’s icon is a two-dimensional illustration of a 3D dice. This speaks to our multi-dimensional omnichannel strategy to digital advertising. However our dimensional travels don’t cease there!

The six sides of the dice characterize our six core values: Transparency, Integrity, Drive, Dynamic, Collaboration, and Enjoyable. These values make up LP’s DNA.

  • Transparency
    We’re upfront and sincere with our purchasers, sharing information, full account entry, and technique, and by no means leaving them at midnight.
  • Integrity
    We’re dedicated to doing proper by our purchasers by telling them what they should hear to enhance and promote their model.
  • Drive
    We’re hungry for information and information, and powered by a want to realize industry-leading outcomes for our purchasers.
  • Dynamic
    We’re always enhancing, staying forward of {industry} adjustments and calls for with contemporary innovation.
  • Collaboration
    We consider working collectively (each internally and with our purchasers) cultivates the most effective concepts and outcomes.
  • Enjoyable
    Knowledge doesn’t must be uninteresting. Celebrating wins evokes our creativity and makes doing enterprise with our purchasers additional rewarding.

Lastly, there’s one last easter egg among the many hidden info concerning the LP brand: the disguised L and P within the dice. Did you discover? LP has been our short-form nickname from early on, as a result of although our primary precedence is getting our consumer’s advertisements in essentially the most logical place, Logical Place has a number of syllables! General, whereas a model is greater than only a brand, the LP brand is our visible identification and represents all of the aspects of our model ethos rolled up into one nice bundle.

Shelley West

Shelley West, VP of Artistic

Shelley West is the VP of Artistic at Logical Place, an Inc. 500 firm headquartered in Oregon with workplaces nationwide. The company presents full-service PPC administration, website positioning, Social Media, Amazon, and web site design options for companies giant and small, and was ranked because the third finest place to work in America by Inc. Journal.


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