Local MarketingGoogle Solutions If Meta Robots Tags Have an effect...

Google Solutions If Meta Robots Tags Have an effect on Search Rankings

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Google Search Advocate John Mueller explains whether or not the usage of meta robots tags can have an effect on webpage rankings in search outcomes.

This matter is addressed within the newest installment of the Ask Googlebot sequence on YouTube.

Mueller solutions the next query submitted on Twitter:

“If a web site doesn’t have a robots meta tag, does this have an effect on the rating negatively?”

Web sites can use meta robots tags to customise the looks of search snippets, so it’s frequent to ask in the event that they influence search rankings.

The quick reply isn’t any; meta robots tags aren’t rating alerts.

The longer reply is they’ll affect click-through fee.

Learn Mueller’s full reply within the following part.

Google’s John Mueller On Meta Robots Tags

Answering the query relating to meta robots tags and their impact on search rankings, Mueller says:

“We speak about a few of these website positioning components so typically that it’s straightforward to imagine that they’re required. On this case, no. A meta robots tag shouldn’t be required for rating.

The robots meta tag can specify how a particular web page must be proven in search, or if it shouldn’t be proven in any respect. This metatag is barely needed if you wish to change the default look of a web page within the search outcomes.

For instance, if you wish to restrict how lengthy the snippet may be, then you should utilize the max snippet robotic metatag. In case you don’t have any preferences relating to how a web page is to be proven in search then not having a robots metatag on a web page in any respect can be completely tremendous.

In case you’re curious in regards to the choices, I’d take a look at our documentation on each the robots meta tags in addition to on different tags that Google helps.”

Google helps over a dozen meta robots tags that publishers can use to customise all the pieces from the textual content in a search snippet to the sizes of photos and video previews.

The tags have an effect on what folks see in search outcomes, however they received’t positively or negatively influence search rankings.

Meta robots tags don’t talk any alerts or info that Google can use to know the place to rank a web page in search outcomes.

Subsequently, a web page with meta robots tags doesn’t have an inherent benefit over a web page with out them.

That doesn’t imply they’re not useful, nonetheless. Meta robots tags are value utilizing whenever you’re sad with how Google shows your pages in search outcomes.

Chances are you’ll discover that Google provides away an excessive amount of of a web page’s major content material within the search snippet, through which case you may restrict the variety of characters with the max-snippet tag.

In case you really feel a search snippet would look higher with no sitselinks search field, you should utilize the nositelinkssearchbox tag. That’s a use case that might influence click-through fee, however it received’t have an effect on how Google ranks the web page.

For extra details about the meta robots tags Google helps, see the official assist web page.


Supply: Google Search Central

Featured Picture: Screenshot from YouTube.com/GoogleSearchCentral, September 2022. 



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