MarketingGoogle launches new search, procuring and maps options

Google launches new search, procuring and maps options


Google has introduced a boatload of latest search options throughout Google Search, Google Lens, Procuring and Maps all geared toward bringing search to extra customers in additional useful methods. These enhancements cross over Multisearch, Google Leons, Google Procuring and Google Maps.

Notice that a few of these have been introduced on the Search On occasion a couple of months in the past.

Discover meals by way of Multisearch

See a meals dish you suppose seems to be tasty and it makes you hungry? Properly, now with Google Lens, you may take a photograph of that dish and add then sort “close to me” in Google Multisearch to have Google present you eating places the place you may order that dish off their menu.

“This new manner of looking out will assist me nd native companies in my group, so I can extra simply help neighborhood outlets through the holidays,” stated Cindy Huynh, Product Supervisor, Google Lens.

This function is launching right this moment in English within the U.S. cell search outcomes.

Here’s a GIF of that in motion:

Seek for particular dishes

Along with looking out by picture for dishes close to you, you can even sort in your search to seek out these particular dishes. Google will present you close by eating places to seek out this dish and Google may also offer you extra details about pricing, elements and extra menu info.

This function can also be launching right this moment in English within the U.S. on cell gadgets and within the Google app on Android and iOS.

Here’s what it seems to be like:

Google Lens translate getting an improve

Google is rolling out a giant replace to the Google Lens augmented-related translate capabilities. This replace lets searchers translate textual content on extra advanced backgrounds. As an alternative of overlaying up the unique textual content, Google will erase the unique textual content and recreate the pixels beneath with an AI-generated background, then Google will overlay the translated textual content on high of the picture.

Google is utilizing generative adversarial networks, often known as GAN fashions, to current the translated textual content higher. It’s the identical know-how Google makes use of within the Pixel gadgets because the “Magix Eraser” function on pictures.

Here’s a pattern exhibiting how Google Lens is overlaying the interpretation in a neater manner for searchers to grasp:

That is launching later this 12 months, earlier than the tip of 2022.

Google Procuring with AR footwear

Google can also be launched procuring options that can assist you see footwear in AR, augmented actuality, over your individual footwear. Google stated this new procuring AR expertise for sneakers, lets you spin, zoom and see footwear in your area. This can work throughout manufacturers comparable to Saucony, VANS and Merrell.

Begins rolling out within the US right this moment, Google stated.

Here’s a screenshot of what this seems to be like:

New procuring fashions for AR magnificence

Additionally, Google has added new augmented actuality search options so that you can strive product on fashions with varied options, pores and skin tones and extra. Google added a brand new picture library with 150 fashions representing a various spectrum of pores and skin tones, ages, genders, face shapes, ethnicities and pores and skin sorts that can assist you precisely take a look at over 2,000 basis shades from a wide array of manufacturers.

It is a function we lined a whereas again however now it’s going dwell right this moment within the US.

Google Maps dwell view search

Now you may search and discover neighborhoods with augmented actuality utilizing the Google App in your cellphone. You possibly can now take the Google Maps app in your cellphone, click on on the digicam icon and look by way of the display screen to see overlays of what’s proper close to you in real-time.

Google has been demoing this function for a while however beginning subsequent week, this function will begin rolling out in London, Los Angeles, New York, Paris, San Francisco and Tokyo.

Here’s a screenshot of what this seems to be like:

Google Maps provides EV charging filters and wheelchair accessibility

Google additionally added the flexibility to filter Google Maps for charging stations with fast-charging plugs, or stations with plugs appropriate together with your EV. This could present CSS and CHAdeMo expenses that do 350kW and even 50Kw, plus Google could even present their availability. This can be accessible globally on Android and iOS wherever EV charging stations can be found.

Plus, Google added filtering Google Maps for if a spot has a wheelchair-accessible entrance because of the wheelchair icon on Google Maps. This can be accessible globally on Android and iOS wherever EV charging stations can be found.

Why we care

If you happen to or any of your clients are in any of those companies and may leverage any of those options, you seemingly ought to as chances are you’ll get extra publicity from Google Seek for doing so. As a searcher, these options will not be simply enjoyable and helpful but in addition, many are downright cool.

New on Search Engine Land

About The Writer

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry might be adopted on Twitter right here.


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