Email MarketingElectronic mail Design: Selecting the Proper Colours and Fonts

Electronic mail Design: Selecting the Proper Colours and Fonts


On the subject of electronic mail design, it’s simple to get carried away.

You need your message to face out within the inbox and seize your viewers’s consideration, however there’s additionally the danger that you could possibly be going overboard with the emails you create.

Take into account these two electronic mail examples — which might you favor to see in your inbox?

Email design colors and fonts image 2

As you’ll be able to see, typically a extra delicate design would be the most suitable option for getting your message in entrance of your audience.

And, once you use an electronic mail advertising service, you’ve entry to skilled electronic mail templates that deal with the vast majority of the design give you the results you want.

Ought to shade and design be utilized in emails?

On the subject of electronic mail advertising, electronic mail design, colours, and fonts direct readers to crucial a part of your message and information them in direction of the motion you need them to take. And, when an electronic mail template design is branded and constant, it additionally offers the reader a visible cue as to who the e-mail is from.

Electronic mail design: utilizing colours and fonts

When customizing your electronic mail template, it’s essential to strike a stability between displaying your model and maintaining it simple to learn.

When you’ve got too little electronic mail design with customized colours and fonts then readers gained’t immediately acknowledge your model. However, if in case you have an excessive amount of occurring with lots of shade and font types readers will get overwhelmed and confused, and your message will get misplaced within the litter.

Easy is greatest.

On the subject of customizing your advertising electronic mail template, bear in mind Okay.I.S.S. — Hold It Easy and Candy.

The perfect place to start out is with the colours that greatest match your model.

Discovering the colours that suit your model

Colours are an essential a part of your emails as a result of they will carry which means, set off reminiscences, and evoke emotion.

Actually, colours have been discovered to extend model recognition by as much as 80 %. And 85 % of customers purchase a product due to its shade.

Colours may even set off totally different feelings and associations. Take into consideration how shade conveys which means in your day by day life — cease indicators are painted pink to get the eye of drivers, however it’s unlikely you’d need to paint your online business’s partitions the identical shade.

Listed here are some widespread shade associations to contemplate, based mostly on knowledge collected by kissmetrics:

color meaning image

Use the colours that match your model and don’t go overboard. Two to a few predominant colours might be all you should make an electronic mail pop.

You’ll want to match the colours in your emails with these present in your brand and in your web site with instruments like Shade Cop for PC customers, or Digital Shade Meter for Macs, which let you pull the RGB or Hex worth of the colours in your web site or in your brand. You’ll be able to then enter these values into your Fixed Contact account and we’ll present the colours that match.

color matching image

Right here’s how yoga studio, extendYoga, incorporates their branding and makes use of a constant shade scheme throughout their electronic mail and net presence:

extend yoga email example image
extend yoga website image

Utilizing fonts that work

Just like colours, it’s simple to be overwhelmed by the variety of choices you’ve for fonts. If you have already got a font that you simply’re utilizing in your web site or weblog, think about using the identical font to create a recognizable feel and appear.

Once more, solely use one or two font sorts inside your electronic mail to keep up a clear look and readability. Should you really feel the necessity to add a bit of selection, you’ll be able to sprinkle within the daring and italic types of the fonts you select to work with.

When selecting a brand new font, contemplate the distinction between serif and san serif fonts. Serif fonts have small curls on the finish of every letter and are thought of extra conventional. These fonts sometimes work greatest for printed supplies.

Sans serif fonts, alternatively, are simpler to learn on a display. Sans serif fonts embrace Arial, Verdana, and Helvetica. These fonts are thought of extra fashionable and are appropriate with many different fonts.

sans and san serif fonts

It’s additionally essential to consider the place your emails are being learn. While you view an electronic mail in your laptop or cellular system, your browser is studying code that tells it which font to show.  If the font isn’t obtainable on a sure laptop or system, your browser substitutes the font for one that’s obtainable, which might make your electronic mail design look totally different than you supposed it to.

General, readability is your greatest precedence in font alternative. After all you need to discover a font that matches your model, however sometimes, it’s greatest to err on the aspect of unpolluted reasonably than foolish and playful. Utilizing a font that’s too comical is the equal of carrying a clown nostril to a networking occasion. Nobody goes to take your online business severely.

Cellular tip: With the vast majority of emails now learn on a cellular system, it’s additionally essential to verify your font dimension is readable on a small display. We advocate utilizing 22-24pt for header textual content and 14-16pt for the physique copy.

Not sure for those who’re doing sufficient to model your electronic mail? Listed here are six steps to take to model your electronic mail like a professional.


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