B2B MarketingEasy methods to Establish a Model Character for Your...

Easy methods to Establish a Model Character for Your Firm


With regards to branding, one of the vital essential elements is making a model character. That is the character that represents your organization. It may be useful to think about this as an actor who performs your organization’s position in all advertising and marketing supplies and communications.

Marketer sketching brand character ideas

However how do you establish what this character ought to be? And as soon as you’ve got recognized it, how do you design it?

On this article, we’ll discover these questions and supply some examples of well-designed model characters.

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What’s a model character?

A model character is the character of your organization. It is the way you need folks to understand your enterprise, and it ought to be mirrored in every thing out of your advertising and marketing supplies to the best way you reply customer support calls.

Your model character ought to be constant throughout all channels and distinctive to your organization. It is essential to keep away from generic characters, as these will likely be forgettable. A bland model character will not assist you stand out from the competitors.

Consider your model character because the actor who performs the position of your organization. They need to have the ability to embody all of the values and attributes that you really want folks to affiliate with your enterprise.

Model Character Examples

Model characters are usually not a one-size-fits-all advertising and marketing instrument. You possibly can select cartoon characters, anthropomorphized animals or objects, and even fictional folks. Should you’re stumped on the place to begin, we’ve pulled quite a lot of model characters to get your creativity flowing.

1. Flo from Progressive

Progressive brand character example Flo

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Flo is a superb instance of how efficient a fictional individual will be as a model character. She’s extremely recognizable and at all times communicates the perks of utilizing Progressive over different insurance coverage firms.

Flo has greater than 70,000 followers on Twitter, demonstrating the character’s attain past conventional commercials.

2. GEICO’s Gecko

Geico brand character example Gecko

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To not be neglected, fellow insurance coverage firm GEICO’s quirky gecko character additionally has a following of its personal. Is he Australian or British? Nobody is aware of for certain, however we do know we will save on automobile insurance coverage by switching to GEICO.

To play up the character’s recognition, GEICO even facilitates Q&As with him through social media, getting the general public to have interaction with the model in a enjoyable means.

3. Reddit’s Snoo

Reddit brand character example Snoo

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Reddit’s Snoo alien character will be discovered all through its web site and even has its personal thread. The genderless and colorless alien has come to signify the corporate and its audience: everybody.

Reddit appeals to everybody and serves as a discussion board the place customers from any background can share information, their hobbies, and different sorts of content material and host discussions on nearly any subject. It’s the web’s hub for “on a regular basis folks” (plus aliens, after all), and Snoo displays that.

4. Twitter’s Larry the Fowl

Twitter brand character example Larry the Bird

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It appears becoming {that a} web site named Twitter would select a fowl for its model character. Larry the Fowl was named after basketball nice Larry Fowl, as co-founder Biz Stone is a Celtics fan. Whereas small, this little blue fowl is synonymous with Twitter with out having to see the model title spelled out.

The fowl brand is flexible. It’s used not solely on web site branding however seamlessly tucked into the nook of each particular person’s tweet. It’s ubiquitous however not intrusive.

Model Character vs. Model Character

It is essential to know the distinction between a model character and a model character. A model character is a selected individual that you simply create to signify your model. A model character, alternatively, is your model’s total tone and really feel.

Your model character ought to embody your model’s character in its personal distinctive means. They need to share the identical values and attributes as your model but additionally have their very own distinct character.

Qualities of Model Character

Brand character flywheel

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Once you’re designing your model character, there are particular qualities that they need to possess. These qualities will likely be distinctive to your organization, however some examples embody:

  • Friendliness. Your model character ought to be somebody that folks would need to work together with. They need to be approachable and simple to speak to.
  • Trustworthiness. Individuals ought to really feel like they will belief your model character. They need to really feel like they will depend on them for correct data.
  • Experience. Your model character ought to be an professional of their area. They need to be somebody that folks can go to for recommendation and steering.
  • Enthusiasm. Your model character ought to be passionate about your services or products. They need to be passionate and excited, and they need to present that of their interactions with prospects.

These are just some examples of qualities that your model character might possess. It is essential to decide on qualities which can be of worth to your organization and that you really want folks to affiliate along with your model.

Figuring out a Model Character for Your Firm

Making a model character is usually a enjoyable and rewarding course of. It permits you to actually take into consideration what makes your model distinctive and what character you need it to have. It is also an effective way to get your crew concerned within the branding course of.

Should you’re unsure the place to begin, there are just a few key questions you possibly can ask your self to assist establish your model character.

  • What does my model stand for?
  • What’s my model’s character?
  • What are my model’s core values?
  • How does my model need to be perceived by the general public?
  • What sort of feeling do I would like my prospects to have after they work together with my model?

Answering these questions will provide you with a greater understanding of the kind of character you have to be creating to your model.

1. Select the values of your model character.

When you reply these questions, you will have to resolve what values and attributes you need your character to embody. These ought to be based mostly in your firm’s mission and model identification. As soon as you’ve got selected these, you can begin brainstorming what sort of character would finest signify your organization.

2. Design your model character.

As soon as you’ve got recognized your model character, you can begin excited about the way you need to carry them to life. That is the place you will have to get artistic. You should use illustrations, animations, and even images to assist signify your model character. The essential factor is that they’re visually interesting and recognizable.

3. Implement your model character.

Your model character ought to be included in all your advertising and marketing and promoting supplies. They need to be featured prominently in your web site, social media accounts, and printed collateral.

Make it possible for everybody in your crew is conscious of your model character in order that they will use them constantly throughout all channels.

Advantages of Model Character

Constructing a model character has many advantages to your firm. You’ll have the ability to create a well-recognized face for potential prospects to affiliate along with your firm. Different benefits of name characters embody:

  • Serving to construct an emotional connection along with your viewers. In case your character goes on a journey, your emotionally-invested viewers goes together with them.
  • Making your model extra relatable. Your viewers could possibly see themselves or their challenges in your model character.
  • Serving to prospects bear in mind your model. They could bear in mind your character’s catchphrase or design.
  • Differentiating your model from rivals. Different firms might present the same service, however your model character belongs to you alone.

Together with a Model Character in Your Advertising Plan

Should you’re searching for a solution to make your model extra memorable and relatable, take into account making a model character.

You’ll have the ability to join along with your viewers on an emotional stage and enhance buyer loyalty. When accomplished accurately, model characters is usually a priceless asset to your advertising and marketing plan.

Editor’s Word: This publish was initially revealed in August 2018 and has been up to date for comprehensiveness.

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