DFS has launched its newest marketing campaign spotlighting everybody’s distinctive model, and this individuality is not only restricted to people.
Created by Pablo, “The animal thingdom” explores how totally different animals categorical themselves via their furnishings.
The 60-second advert cuts between totally different creatures of their “pure habitats”, from a furry caterpillar and a flamboyant peacock to a cinephile crab and a few loved-up lizards.
On this case, spiked backs, lengthy tongues and vibrant feathers aren’t the one issues making these creatures stand out from the gang; their style in furnishings is just too.
It was directed by Freddie Powell via Drool with Chris Bovill and John Allison on the inventive crew.
The crew labored with a combination of actual animals, together with a cussed tortoise and well-trained peacock, puppets and animatronics to breathe life into “The animal thingdom”.
The creatives additionally used 3D printed sofas within the advert to recreate numerous DFS sofas at a miniature dimension – match for small creatures – and CG was used to copy the distinctive materials.
“Whether or not you’re a plankton, a tortoise or an precise human… you most positively have a factor that makes you totally different,” Dan Watts, government inventive director at Pablo, defined.
“It’s what makes the world vibrant and numerous. And sure, your property ought to replicate that uniqueness. So be just like the exuberant peacock you might be and get right down to DFS proper now. They’ll 100% discover one thing that matches.”
The marketing campaign can be operating throughout TV, video-on-demand, YouTube, social, radio, digital show, digital out-of-home and print with stills shot by photographer George Logan.
James Brewer, advertising director at DFS, added: “This subsequent chapter of DFS’s lively model platform continues to reveal our dedication to serving to the nation really feel assured find their factor, supported by our unimaginable product vary, on-line instruments and expert workers.”