MarketingContent material API for Buying and Google Advertisements API...

Content material API for Buying and Google Advertisements API up to date for nation concentrating on


Updates to the nation concentrating on for purchasing merchandise, with the introduction of the feedLabel subject, have begun.

Latest updates to the API. Final month we introduced that Google was eradicating the nation concentrating on necessities have been being eliminated and changed with a brand new feedLabel subject. At the moment Google introduced updates to these modifications together with:

For Google Advertisements

  • Any Google Advertisements account can set the feed_label subject in ShoppingSetting for Buying and Efficiency Max campaigns. You possibly can set feed_label within the Google Advertisements UI and the Google Advertisements API.

For Service provider heart

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Heart UI. When this characteristic is enabled within the UI, retailers will have the ability to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they have been added within the Service provider Heart UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API conduct abstract. Moreover, the next is a clarification from Google in regards to the present API conduct for feedLabel:

  • Insertion: You possibly can solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. At the moment, Merchandise.insert would possibly return an error for those who don’t present an identical targetCountry. This conduct hasn’t modified for those who proceed to make use of solely targetCountry.
  • Focusing on: If you happen to set feedLabel to a legitimate 2-letter CLDR territory code, you could nonetheless set the delivery attribute of the merchandise useful resource to the identical nation so as to goal that nation. For instance, for those who set a brand new feedLabel to “US”, you could additionally set the nation subject within the delivery attribute to “US”. If you happen to don’t set each fields, the product won’t be eligible to serve in that nation. You possibly can configure concentrating on for a complete feed within the Service provider Heart UI.
  • Get/Checklist: Once you use Merchandise.checklist or Merchandise.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they have been added within the Service provider Heart UI.
  • Product IDs: As soon as a feedLabel is about for a product it turns into a part of the product Id. This implies you possibly can’t modify the feedLabel for that product (that is just like how language works). If you happen to want to change the feedLabel you will have to create a brand new product with a special product Id.

Coming subsequent. Google says that when the rollout of feed labels is full, they’ll settle for Merchandise.insert calls with feedLabel set to any string. targetCountry shall be elective.

For datafeeds, the datafeeds useful resource shall be up to date to incorporate feedLabel within the Content material API for Buying.

Dig deeper. You possibly can learn the total announcement from Google right here.

Why we care. If you happen to’re a developer and also you’re utilizing APIs for content material or purchasing campaigns, you’ll now not must set a goal nation, however as an alternative use the feedLabel instead. You possibly can opt-in or out of those options,

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About The Writer

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.


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