Expertise has performed a pivotal function in serving to companies adapt and thrive. Digital instruments helped companies discover new audiences, enter new markets and construct model consciousness. Antonio Gonzalez credit digital instruments for serving to preserve Casa Botin afloat in the course of the pandemic — and he’s not alone.
A report by the Linked Commerce Council launched final 12 months reveals small companies throughout Europe that switched to utilizing digital instruments in the course of the pandemic reported 80% higher gross sales than those who didn’t, and employed 3 times as many individuals.
Making it even simpler for companies and other people to attach is on the coronary heart of what we do. For this reason we’re marking Worldwide Small Enterprise Week in Germany, Spain and Eire, after three profitable years within the U.S. and Canada. This Worldwide Small Enterprise Week, we acknowledge the heroes of our communities with just a few new methods to assist them.
We’ll be offering a collection of free-of-charge coaching applications to small and medium companies throughout Europe, serving to them construct the abilities and confidence to succeed on-line. Analysis has discovered 22% of small enterprise house owners really feel they lack the abilities and information to extend their use of digital instruments.
In Spain, we’re working with Fundae to supply Google Profession Certificates scholarships to 1,000 small and medium companies to gas alternatives for his or her enterprise, and create new alternatives for his or her workforce. In Germany, we’re launching eight new free-of-charge on-line trainings in Google Zukunftswerkstatt to assist small companies enhance their digital abilities and develop on-line.
We additionally wish to assist these companies function extra effectively, attain new clients and keep in contact with present ones. For small companies based mostly in Germany, Spain or Eire till September 16, our assist will embrace:
- Three months of Google Workspace freed from cost
- €150 or extra off a Chromebook
- 60 days of Shopify freed from cost
In Germany, 40% off a website from Google Domains can be out there.
Serving to you acknowledge your individual small enterprise heroes
In Spain, we’re introducing the Heroes of Small Enterprise sweepstakes. Folks can have till September 19 to appoint their favourite Spain-based small enterprise for an opportunity to obtain assist to develop their enterprise. Get began in g.co/pymes/semana.
All companies in Europe can simply declare and confirm their Enterprise Profile instantly on Google Search or the Google Maps app, and reply to messages instantly from Search. Enterprise Profiles may also assist folks discover their native companies and assist them by posting optimistic critiques.
In keeping with the European Fee, 99% of all companies within the EU are small companies, they usually make use of round 100 million folks, forming the spine of our economies. We hope you will be a part of us for Worldwide Small Enterprise Week as we have a good time their resilience and progress throughout Germany, Spain and Eire.