BrandingBarneys New York is again

Barneys New York is again


Barneys, Barneys New York, Beauty, Skincare, relaunch, renew,
LAS VEGAS, NV/USA – FEBRUARY 14, 2016: Barneys New York exterior signal and brand. Barneys New York is an American chain of luxurious shops headquartered in New York.

Barneys New York has been reinvented as a magnificence model. Father or mother firm Genuine Manufacturers Group (ABG) partnered with Korean-based life-style firm Gloent Group to launch a line of skincare. Perfume, hair and physique care, cosmetics and wellness are anticipated to increase the vary classes.

The wonder vary will launch in October at new web site, along with premium retailers and marketplaces globally together with within the fourth quarter of this 12 months.

When Barneys filed for its second chapter in 2019, its belongings had been bought to ABG, a administration firm based mostly in New York with holdings in attire, athletics, and leisure manufacturers.

ABG licensed the Barneys model to Saks in 2021, opening a particular division inside Saks Fifth Avenue’s flagship Manhattan retailer. It later opened a standalone retailer, Barneys at Saks, in Greenwich, Connecticut.

In a press release Justin Track, CEO of Gloent Group mentioned: “We’re excited to associate with Genuine Manufacturers Group for the launch of Barneys New York Magnificence. We look ahead to persevering with Barneys’ wealthy historical past of delivering luxurious by launching premium magnificence, wellness and water merchandise for the subsequent technology’s internal and exterior well being.”

“We’re happy to be partnering with Gloent Group to introduce Barneys New York Magnificence,” added Jarrod Weber, Group President Life-style, Chief Model Officer, at ABG. “Gloent Group brings experience in magnificence, and these merchandise will increase Barneys New York’s distinctive luxurious choices via elevated, high-quality skincare merchandise.”


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