AdvertisingAmerican Categorical, TikTok Workforce Up on #ShopSmall Accelerator

American Categorical, TikTok Workforce Up on #ShopSmall Accelerator


American Categorical is marking its thirteenth annual Small Enterprise Saturday Nov. 26 by teaming up with TikTok on the #ShopSmall Accelerator.

The video toolkit supplies small and midsized companies with finest practices and assets to achieve Era Z and millennial customers by way of the video creation platform throughout the vacation procuring season, in addition to to share their tales in an genuine method.

Eligible SMBs also can earn a $100 TikTok advert credit score after spending $50 on their first advert marketing campaign on the platform.

As a part of #ShopSmall Accelerator, life-style creators Sofia Bella and Anna Sitar will workforce up with SMB proprietor Brandon Blackwood to show SMB homeowners: easy methods to use TikTok as a search engine; easy methods to leverage communities, hashtags, sounds and developments; and easy methods to drive engagement.

Musical artist Chlöe Bailey additionally teamed up with American Categorical on a “Store Small Soundtrack” for TikTok customers so as to add to their content material.

American Categorical shared some findings from its 2022 American Categorical Store Small Influence research, which was launched Monday:

  • 72% of SMB homeowners are involved in regards to the influence of inflation on their enterprise this 12 months.
  • 61% mentioned the present financial system is making it even more durable for them to compete with massive retailers.
  • 96% of SMB homeowners on social platforms consider these platforms have had a constructive influence on income over the previous 12 months, and 45% mentioned their enterprise would wrestle to outlive with out it.
  • 82% of SMB homeowners on social platforms have elevated their presence on social channels over the previous 12 months.
  • SMB homeowners attribute 57% of their general gross sales to Gen-Z and millennials.

TikTok world head of enterprise advertising and marketing Sofia Hernandez mentioned in a press release, “Increasingly more American small companies are turning to TikTok to take us inside their world in a enjoyable, genuine manner and, in consequence, they’re reaching new clients, hiring extra workers and rising their enterprise. The true-world influence is simple, with 44% of TikTok customers saying that they found one thing on the platform and instantly went out to purchase it, in accordance with our World Retail Path to Buy Examine. This vacation season, the TikTok neighborhood is able to #ShopSmall and help small companies.”

American Categorical vice chairman, Small Enterprise Saturday and Store Small Marianne Rausch added, “The mission of Small Enterprise Saturday has by no means been extra very important, as small enterprise homeowners want our continued help this vacation season and past. This 12 months, we need to assist small enterprise homeowners attain a brand new technology of customers, which is why we’re excited to accomplice with TikTok on this accelerator, which supplies companies with the instruments they should create content material that may assist develop their buyer base. In response to our Store Small Influence research information, practically nine-in-10 small enterprise homeowners (88%) say social media has helped them to search out new clients this previous 12 months.”


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