Social Media9 Tricks to Get Began

9 Tricks to Get Began


As soon as deemed a platform purely for kids desirous to have enjoyable sharing goofy dance movies, TikTok is now being utilized by many professionals as a strong lead generator. It’s time that realtors open up and discover the potential that TikTok for actual property can have for his or her enterprise.

With over a billion month-to-month energetic customers, professionals from all kinds of industries have begun leveraging the app to additional their enterprise attain, and this contains the true property sector. 

So simply how can an actual property agent leverage TikTok and save a big quantity on actual property advertising methods? Listed below are the steps you may take as an actual property agent to maximise the alternatives introduced by means of this video-app phenomenon. 

New to TikTok?

New to TikTok?

If you’re fully new to TikTok, you’ll have to arrange an account with the app. It is a fast and simple course of, and like many downloadable apps, you may register for an account by utilizing your e mail deal with, telephone quantity, or by way of your Fb or Google profile. 

Selecting a Username

As with every extra platform you add to your enterprise, model continuity is a should. You need your supposed viewers to have the ability to discover you simply, and for newcomers to your model to know what you do at first look. Subsequently it’s superb in the event you can embody the time period ‘realtor’ or ‘actual property’ in your identify and probably the world you serve, too.

The advantage of selecting a TikTok username is that, in contrast to another websites and apps, TikTok makes it straightforward so that you can change your username at a later stage.

As you arrange your profile, you’ll want to embody a hyperlink to your web site touchdown web page, or different social media channel in the event you desire. TikTok permits customers to put one hyperlink on their profile web page, which followers can straight click on on to be taken to the linked web site. You could possibly additionally arrange a linked touchdown web page that’s particular to TikTok to realize simpler insights as to what number of leads the platform is producing for you. 

How Does TikTok Work?

If you’re new to the app, it’s greatest to spend a while familiarizing your self with it earlier than you try and publish something. Like many social media-style platforms, TikTok reveals you a feed of posts by the accounts you presently comply with, in addition to some steered content material based mostly in your pursuits. 

The ‘Following’ web page is the one exhibiting content material from the individuals you might be following, whereas the ‘For You’ web page is a feed of content material ideas based mostly in your preferences. Many TikTok customers spend a great deal of time on the ‘For You’ part, because it provides them quick access to a spread of recent supplies, companies, and creators that they could not in any other case have discovered. The best way during which TikTok introduces its customers to others permits professionals like actual property brokers to seize the eye of recent potential leads and construct a following comparatively shortly.

Leveraging TikTok’s Algorithms

One of many causes that TikTok is such a phenomenon and as priceless to actual property brokers as it’s, is because of its ‘For You’ web page’s algorithm-driven, quick-fire feed of video content material. 

The content material that seems on a TikTok consumer’s For You feed is curated utilizing algorithms related to their location, pursuits, search historical past, and the best way they work together with on-line advertisers. As a result of these metrics decide what content material TikTok feeds to its customers, new customers can create content material that has the potential to achieve a large viewers and even go viral with no need to pay for promotion or have a big following in place. Leveraging these alternatives can save a big quantity of actual property advertising finances.

Additional Studying: 5 Causes Why TikTok Advertising and marketing Is The Hottest Social Media Development For Companies At present

9 Suggestions for Actual Property Brokers to Get Began on TikTok

Of the entire actual property advertising methods that exist, TikTok is the latest and probably probably the most highly effective. Listed below are our 9 suggestions that will help you crush it and acquire huge publicity for you – and your listings!

1. Contemplate Niching Down

TikTok’s algorithms and trending patterns make it the proper platform to ascertain a distinct segment inside the true property trade. You could possibly select to deal with particular kinds of purchasers, similar to For Sale By Proprietor (FSBO) listings. Should you choose to maintain your focused client-base broad, you may nonetheless create niched content material similar to for property flippers, or first-time patrons. 

Chances are you’ll discover that you just organically begin to appeal to a selected demographic or shopper sort, and this might lead you in a niched path. It could definitely be indication of what class of potential shopper you might be most probably to proceed attracting on the platform. From there, you may deal with maximizing that chance additional. 

2. Repurpose Content material You’ve Already Made

On the subject of making the leap and creating your individual content material, place to start out is to contemplate what content material you have already got that may very well be repurposed. 

Presuming that you just already make video content material in your property listings and add them to different websites similar to Zillow, Redfin, and even Fb Market for leases, you have already got materials that you might edit to swimsuit TikTok. You could possibly additionally repurpose current content material from different platforms similar to Instagram or YouTube – any content material that you could edit to make an incredible TikTok video can and must be leveraged – half the work is already achieved, and this may be an effective way to get began. 

Typically, property showcase movies are longer than the utmost 3 minutes TikTok restrict. Nonetheless, by enhancing totally different sections down, you may create a number of TikTok movies that give your viewers bite-size tasters of your property listings. 

There are a number of how that you could make your content material considerably extra partaking. For instance, you might use easy transition enhancing to separate your movies and invite your viewers to maintain scrolling for the total image, or you might pace parts of your video as much as create jam-packed content material. Try the success that TikTok’er @heider_realestate is having fun with, due to her sped-up property movies edited with vibrant music. It’s additionally in style to make use of trending audios on TikTok to make content material extra entertaining.

In response to a survey carried out by video-makers, Biteable, actual property listings that incorporate video content material obtain as a lot as 403% extra inquiries than these that don’t. Let’s face it, in our extremely digitized world, video content material is crucial for the expansion of any enterprise that sells a visible product.

Whereas TikTok does enable movies of as much as 3 minutes to be uploaded, it’s value noting that TikTok content material that’s 15 seconds or much less achieves a median watch time of 90% or extra. So, wherever you may, hold your content material snappy. 

Additional Studying: Repurposing Content material: 15 Particular and Standard Strategies

3. Get Inventive

Whereas repurposing any current video content material you could have is an effective way to get the ball rolling, it’s significantly vital that your content material on TikTok be extremely partaking to maximise your probabilities of rising an viewers. TikTok content material is famend for being enjoyable, gentle, snappy, and interesting – quick bursts of video that shortly get to the purpose and ship data or messages in an entertaining manner. 

You possibly can and may take the time to realize inspiration from presently trending content material within the subject of actual property, though it’s essential that you just stay as distinctive as potential, significantly in your supply. For instance, many actual property brokers combine up their property itemizing movies with content material that focuses on different facets of the trade – be it curb attraction, decluttering suggestions, how one can negotiate a sale, and so forth. 

4. It’s OK to be Digicam Shy

If you’re slightly digital camera shy or discover it troublesome to speak on digital camera, TikTok is the proper platform to get round these points. On TikTok, quirky content material isn’t solely the norm however is anticipated and loved by its customers. 

Should you’re a pure on digital camera, nice – be at liberty to speak and carry out away. However, in the event you’re rather less assured, there are a lot of methods to create partaking content material with out you being beneath the highlight. For instance, many realtors add content material that options the important thing messages in textual content blocks versus talking straight into the digital camera. Relying on the message, the background might characteristic property pictures or the agent doing a trending dance – on TikTok, just about something goes. You may as well shoot a video of you pointing to textual content containers after which add them afterward whenever you edit the content material prepared for add. As quickly as you’re taking the time to look at a wide range of present content material, you will note how diversified it’s, and the concepts will begin to circulate. 

5. Hold it Actual

One of many distinctive issues about TikTok is that its customers count on and revel in authenticity over closely curated content material. Because of this you needn’t be a pure performer or speaker, and so on., to do extremely properly on the platform; you largely should be prepared to let unfastened and have enjoyable. That’s to not say that professionally curated content material bombs on TikTok, however it sometimes requires slightly artistic edge to be properly acquired. 

Additional Studying: Instagram for Actual Property: A Full Information for Brokers to Construct Like, Know and Belief

6. Don’t Fear About Modifying

If you’re new or in any other case inexperienced in enhancing video content material – otherwise you merely want to avoid wasting time – TikTok options in-app video enhancing instruments and an accessible audio library to make enhancing your content material fast and simple. Options similar to ‘sew’ and ‘duet’ are significantly useful when enhancing content material. 

The ‘sew’ device permits you to clip and embody scenes from one other TikTok consumer’s content material in your individual (whereas credit score to the unique creator is retained). The ‘Duet’ device allows customers to publish their video side-by-side with one other creator’s video, with each taking part in concurrently within the feed. This is usually a useful gizmo for networking by means of enjoyable collaborations whereas creating partaking content material to drive extra leads. 

7. Use TikTok Audios

Except you’ve been residing beneath a rock, you’ve doubtless come throughout TikTok movies that includes customers miming to random audio clips. These audio clips may very well be something from film or TV scripts, tune lyrics, or just random sounds. 

Some social media platforms, similar to Fb or Instagram, rely so much much less on audio as part of video content material, however on TikTok, it will be important and anticipated. It’s potential to add silent content material to TikTok, however the platform has positioned itself as being powerfully pushed by audio, so it could sometimes appear odd. 

As well as, as a result of the app is so audio-driven, many particular audios undergo a interval of trending. When an audio clip is trending, you’ll doubtless hear it a number of occasions from totally different customers in your feed. Many of those trending audios get tens of millions – if not billions – of views each day, very like a trending hashtag on Instagram. 

The TikTok tradition is certainly one of continuously evolving tendencies in audio, humor, type, dancing, and extra. Customers are regularly importing contemporary content material that includes no matter new development is, properly, trending! 

Discovering a approach to embody no matter is trending into your actual property content material is a superb approach to develop your viewers additional; you simply should get slightly artistic. Take this instance of distinguished actual property TikTok’er @texastattooedrealtoer. She humorously incorporates a trending audio to depict the response of a possible purchaser being requested to up their provide on a home. 

Examples like this simply go to point out that not each add must be a severe message concerning an inventory or different enterprise angle. The purpose of leveraging TikTok particularly, is to make use of the character of the platform to broaden the best way you attain and interact with potential purchasers. 

Additional Studying: TikTok Influencer Advertising and marketing: The Fast Jumpstart Information

9. Submit Persistently


Within the massive scheme of issues, TikTok continues to be a comparatively new social media platform, and continues to develop quickly. That is largely on account of its distinctive algorithm-driven content material feed that provides everybody an equal likelihood of rising a large viewers and going viral. 

As with every social media channel, it’s pivotal to your success on the platform that you just publish commonly. The fantastic thing about making certain that your TikTok posts are constant is that the app does quite a lot of the be just right for you in relation to organically rising your attain. 

Closing Ideas on TikTok for Actual Property Brokers

The distinctive qualities of TikTok make many professionals, similar to actual property brokers, hesitant to strive it. Its quirky, gentle, and enjoyable content material fame doesn’t instantly strike you as an apparent place to conduct severe enterprise. Nevertheless, there are numerous methods to create skilled content material in an enticing manner that befits the positioning. 

Actual property brokers are shortly studying that there’s huge potential to be leveraged on a web site that permits important attain. It simply takes slightly creativeness to craft the fitting content material. With over a billion month-to-month energetic customers and counting, it’s too massive of a possibility to disregard.

Additional Studying: Actual Property Fb Advertising and marketing: The Definitive Information with Recommendation on Every part from Content material to Advertisements

Hero Picture by Mourizal Zativa on Unsplash

Writer Bio

Jennifer Seene is a contract journalist thinking about actual property tendencies, up and coming neighborhoods, house renovation & enchancment, and different matters.


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