Influencer Marketing8 Sustainability Influencers to Observe I Traackr

8 Sustainability Influencers to Observe I Traackr

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For some time now we’ve seen an increase in influencer conversations surrounding sustainability. Many elements, together with local weather change, have pushed varied influencers to create content material based mostly solely on defending the planet, and their audiences are listening and rising. 

Discover out about eight sustainability influencers who dedicate their feeds to convincing the world to take a extra caring method to the setting (spoiler alert: you’ll discover no greenwashing right here).

Macro-influencer: 260K

About: Let’s begin with probably the most dedicated sustainability influencer on the market, Leah Thomas. Founding father of the local weather justice collective, @intersectionalenvironmentalist, this US-based influencer produces sustainable way of life content material, sharing her imaginative and prescient of the world via environmentally-aware occasions (just like the one Patagonia placed on for her current ebook launch!). As an completed writer and podcaster, Leah is far more than simply one other run-of-the-mill influencer. Her dedication to making a extra equitable and numerous way forward for environmentalism is awe-inspring, and we’re not alone in feeling this manner both. Her engagement price has been off the charts over the previous few weeks!

Our favourite put up:

Micro-influencer: 32.9K

About: Perrine calls herself the “imperfect eco-warrior”. She goals to boost consciousness about eco-issues and supplies her viewers with helpful methods to make small adjustments of their on a regular basis life to scale back their environmental footprint. She reassures her viewers that it’s higher to start out small than not attempt in any respect! As a mom of three, she shares recipes and eco-friendly magnificence merchandise along with her group which can be additionally family-friendly (see her current partnership with Cavaillès, a French magnificence model).

Our favourite put up:

  

Micro-influencer: 12K

About: This younger Englishwoman is all about sunny vibes. Her feed is a color-packed rainbow of positivity, however that’s not what we love most about her. Izzy works tirelessly to advertise sustainable vogue by collaborating with environment-friendly manufacturers and sharing her high suggestions for embracing a extra eco-positive method to vogue. She’s quirky, unique and actual which is simply how her followers like her. She’s practically doubled her fanbase this 12 months!

Our favourite put up:

 

Mid-influencer: 219K

About: Tess is probably the most “Gen Z” of the bunch. Traackr’s knowledge exhibits that she’s well-liked on Instagram and TikTok, with most of her followers falling inside the 17- to 24-year-old bracket. Her feed hits this technology’s excessive notes each time, serving up pared-back, genuine, candy snapshots of her on a regular basis life. Her dedication to the planet shines via in her wardrobe, too. Rosa is all about upcycling and respiratory new life into outdated items. In actual fact she hit the Cannes Movie Competition’s crimson carpet in considered one of her upcycled clothes. Her group can’t appear to get sufficient of one of these content material, along with her common engagement charges having risen by 3.5% because the begin of the 12 months.

Our favourite put up:

 

Mid-influencer: 167K

About: Ashley is understood for sharing on a regular basis insights into mother life, dispensing invaluable recommendation and suggestions for followers inquisitive about elevating the accountable, inexperienced residents of the long run. She teaches her son easy, fundamental methods to make a distinction, like composting and recycling. Her social media and weblog are packed filled with priceless content material on diet and vegan magnificence. Her viewers (+25K since January!) and engagement price (which has jumped an entire two factors since January too) have been on the rise because the begin of the 12 months — proof that customers are more and more delicate to and conscious of those points!

Our favourite put up:

 

Mid-influencer: 128K

About: No, going vegan doesn’t should be boring! That’s what Nicole units out to show to her viewers. Nicole is a inexperienced way of life influencer who shares vegan magnificence recommendation, accountable journey suggestions, and her outfits of the day. Her viewers is made up of a wide-variety of parents who’re inquisitive about sustainable and vegan dwelling. In actual fact, in response to Traackr’s knowledge most of her Instagram followers are girls aged 25 to 34, whereas over on TikTok her content material is a success with males below the age of 25. That’s some range proper there! We love how pure and real she feels, and we’re fairly certain you’ll really feel the identical.

Our favourite put up:

 

Micro-influencer: 37.6K

About: Kate has a aptitude for making sustainable dwelling enjoyable. Whether or not alone, with household or with mates, this New Zealander shares glimpses of her environmentally-aware method to on a regular basis life. You’ll usually spot her dancing and grooving on her feed, however make no mistake, her dedication to creating change for the planet is 100% real. She frequently collaborates with magnificence manufacturers like Ethique. Her upbeat and playful angle has paid off, netting her a ten% improve in follower numbers because the begin of the 12 months.

Our favourite put up:

 

Macro-influencer: 396K

About: This British influencer is all about low-impact dwelling and drastically slashing your carbon footprint via what goes in your plate and the way you journey. As a life-style content material creator, she shares suggestions and recommendation on how one can apply self-care and revel in life whereas being as sort to the planet as doable. Immy doesn’t got down to guilt-trip you or get you stressing over your inexperienced credentials. As an alternative, she aspires to advertise a life-style that’s higher for each you and the pure world. And it appears to be working – her viewers numbers have been constantly rising, with an additional 10K followers signing up because the begin of the 12 months!

Our favourite put up:

Take pleasure in this text? Get to know extra physique positivity and health and well being influencers.



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