Adwords67+ Free & Inventive October Advertising and marketing Concepts

67+ Free & Inventive October Advertising and marketing Concepts



Costumes. Columbus Day. Sweet Corn.



October is dwelling to Monetary Planning Month, LGBTQ Historical past Month, Home Violence Month, and extra. It’s additionally once we rejoice Do One thing Good Day, Black Poetry Day, Girls in Enterprise, and apparently, purses. The purpose is, there are such a lot of alternatives for artistic and significant advertising and marketing that can allow you to to authenticate your model voice and stand out.

october marketing ideas: breast cancer awareness month
And we’re masking all of them on this submit—artistic concepts for weblog posts, social media, e mail, and extra, with examples!

Range, fairness & inclusion in October

Advertising and marketing round consciousness causes affords your online business many alternatives—to help a trigger, to assist your prospects accomplish one thing fulfilling, and to construct up the group round you. Listed here are the variety, fairness, and inclusion-focused causes in October that you should utilize to rejoice and foster a way of belonging for all walks of life. October is the nationwide consciousness month for:

  • Anti-bullying
  • Bilingual kids
  • Church security and safety
  • Melancholy schooling
  • Incapacity employment consciousness
  • Down syndrome
  • Dwarfism
  • Dyslexia
  • Filipino-American historical past
  • German-American heritage
  • International variety
  • I’m Simply Me As a result of
  • Italian-American heritage
  • LGBTQ historical past
  • Polish-American heritage
  • Girls’s small enterprise


october marketing ideas - global diversity awareness month instagram post

And listed below are some particular nationwide days in October that may allow you to incorporate DEI in your advertising and marketing:

  • Nationwide Plus Dimension Appreciation Day (October 6)
  • World Psychological Well being Day (October 10)
  • Nationwide Coming Out Day (October 11)
  • Native American Day (Second Monday in October)
  • Nationwide Curves Day (Second Wednesday in October)
  • Nationwide Cease Bullying Day (Second Wednesday in October)
  • Nationwide Latino AIDS Consciousness Day (October 15)
  • Black Poetry Day (October 17)
  • Nationwide LGBT Heart Consciousness Day (October 19)


october marketing ideas - national lgbtq center awareness day

October consciousness causes

There much more month-to-month observances in October. You possibly can see the complete listing on the backside of this submit, however listed below are some highlights. October is the nationwide consciousness month for:

  • Undertake a shelter canine
  • Animal security and safety
  • Arts and humanities
  • Breast most cancers
  • Crime prevention
  • Cyber safety
  • Dental hygiene
  • Home violence
  • Dropout prevention
  • Financial schooling
  • Emotional wellness
  • Fairtrade
  • Monetary planning
  • Hearth prevention
  • Being pregnant and toddler loss
  • Sustainable power


october marketing ideas - national sustainable energy month instagram post

October nationwide days

There are dozens of nationwide days for each month of the 12 months, however let’s check out some notables:

  • Hair Day
  • World Smile Day
  • Custodial Employee’s Recognition Day
  • Identify Your Automotive Day
  • Consignment Day
  • Baby Well being Day
  • Get Funky Day
  • Do One thing Good Day
  • Coaches Day
  • Contact Tag Day
  • Boss’s Day
  • Black Poetry Day
  • Youth Confidence Day
  • Make a Distinction Day

And let’s not overlook Produce Misting Day…

october marketing ideas: produce misting day

There’s additionally a full listing of October nationwide days on the backside of this submit.


Inclusive October advertising and marketing concepts

Alright, now it’s time for the concepts. Let’s begin with those that embrace DEI. Be aware that you could be additionally wish to try our roundup of variety, fairness, and inclusion assets.

Nationwide Bullying Prevention Month

In line with this USA Immediately article, 49% of kids in grades 4-12 report being bullied not less than as soon as a month. This October consciousness trigger is especially related to colleges and education-based verticals, but additionally to companies whose goal market is made up of oldsters of school-aged kids. You possibly can promote this trigger by your advertising and marketing by:

  • Posting stats to social media or offering your followers with anti-bullying assets or organizations they will donate to.
  • Donating a portion of your income this month to an anti-bullying nonprofit.
  • Working a contest the place youngsters can submit drawings or tales selling security, peace, and acceptance.

october marketing ideas: national bullying month facebook post

Nationwide Enterprise Girls’s Week

Enterprise Girls’s Week is a time to acknowledge and applaud feminine leaders in enterprise. Throughout this week:

  • Share related articles, tales, and stats about ladies within the workforce—like this one we wrote debunking myths about ladies in enterprise.
  • Pull collectively a panel of feminine entrepreneurs and document a dialogue.

october marketing ideas: business womens week

  • Interview an influential lady in your organization, community, or trade and publish a write-up in your weblog.

Nationwide Incapacity Employment Consciousness Month

NDEAM occurs each October and is geared toward recognizing the necessary position folks with disabilities play within the American workforce and facilitating inclusive employment insurance policies and practices. This 12 months’s theme is “Incapacity: A part of the Fairness Equation.” The NDEAM Social Media Package is a superb useful resource right here, which incorporates social accounts to observe, photographs to share, pattern posts, and incapacity employment influencers. Listed here are some examples:

  • Need to rent a various, proficient workforce? Take a look at this free on-line toolkit from @JANatJAN with instruments to create a extra disability-inclusive and compliant office: #NDEAM
  • Are you continue to experiencing results of COVID-19 that make it troublesome to do your job? In that case, it’s possible you’ll be entitled to office lodging. Study extra.

  • Lydia X. Z. Brown is an legal professional, creator & educator whose work focuses on intersectionality & incapacity justice. Amongst their many different achievements, they have been the lead editor of All of the Weight of Our Desires, an anthology of works by autistic folks of shade. #NDEAM Highlight


october marketing ideas - national disability employment awareness month sample tweets

You may as well obtain the Division of Labor’s free poster or order it by mail.

October advertising and marketing concepts: cause-based

Listed here are some extra methods to make use of October month-to-month consciousness for cause-based advertising and marketing.

Home Violence Consciousness Month

To assist elevate consciousness for home violence, you’ll be able to:

  • Host a Fb marketing campaign the place you donate $1 to a neighborhood home violence shelter for each like your web page receives through the month.
  • Have your group put on purple on #purplethursday to point out your help for the trigger.
  • Share the nationwide home violence hotline quantity: 1-800-SAFE (7233) in addition to the one in your native space.

october marketing ideas: domestic violence awareness

Breast Most cancers Consciousness Month

To include breast most cancers consciousness into your advertising and marketing content material this month, check out these concepts:

  • Have your group put on pink and share your #pinkpose on social media.
  • Select a help charity to donate to, reasonably than an consciousness charity. Help charities that fund direct affected person help, akin to Chemo Angels and the American Most cancers Society.
  • Educate your followers with stats and recommendations on social media.

october marketing ideas: breast cancer awareness

Power Consciousness Month

If you happen to’re within the trade, write an article sharing trade stats or your individual perspective, and advertise on LinkedIn with key takeaways within the submit itself. Make sure that to incorporate a #sustainableenergy hashtag, as it is a particular matter that can get searched by those that are all in favour of studying about it.

october marketing ideas: sustainable energy month

One other method could be to share some DIY sustainable power concepts, whether or not within the dwelling, workplace, or classroom.

october marketing ideas: diy home energy projects

Nationwide Buyer Service Week

Buyer Service Week happens the primary full week of October. This week affords native advertising and marketing alternatives each internally and externally:

  • Highlight a special customer support group member every day of this week on social media.
  • Supply one thing slightly additional particular in your prospects, akin to a coupon or a branded freebie.
  • Give a shoutout on social media to a enterprise that exhibited exemplary customer support for you personally.
  • Request suggestions about your customer support, whether or not by a survey, a ballot, a social media dialog, or—anticipate it— social media ballot!
  • If you happen to’ve gained any type of award (and even in the event you haven’t), write a submit about the way you ship customer support. It is a good solution to give tricks to different companies and to draw extra prospects.

These initiatives will spotlight the significance you place on high quality customer support, and customers are drawn to customer-centered companies.

Emotional Wellness Month

Emotional wellness is a supremely versatile matter, whether or not you’re a plumber or an inside designer; a SaaS firm or in ecommerce. Listed here are some concepts:

  • Share an fascinating article from a latest examine on psychological well being.
  • Ship an e mail out to your group and have everybody share one factor they do for their very own emotional well-being. Then share their suggestions in a weblog submit.
  • Share some assets on discovering therapists or help teams in your space.
  • Publish a weblog submit on an “emotional” matter:

october marketing ideas: emotional wellness week

October advertising and marketing concepts: nationwide day-based

As with each different month of the 12 months, October is jam-packed with loads of nationwide [insert just about anything here] days that may take you 90% of the way in which when arising with distinctive advertising and marketing concepts. All it’s a must to do is discover a solution to tie it again to your online business. Let’s have a look. (And you’ll find tons of October social media concepts right here, too.)

World Vegetarian Day

World Vegetarian Day happens each October 1st. That is, in fact, a good time for eating places or retailers with a largely vegetarian viewers to offer themselves a very good ol’ pat on the again on social media or their web site.

october marketing ideas: world vegetarian day

However no matter trade, you’ll be able to nonetheless get artistic with this one:

  • For the extra carnivorous eating places, provide reductions on vegetarian dishes.
  • Well being professionals (ideally who’re vegetarians), run an AMA through Fb Stay or Instagram Stay on vegetarianism
  • In your workplace (after the pandemic has handed), you could possibly have a vegetarian potluck, with a prize to the perfect voted dish. You may additionally merely encourage folks to be vegetarian for the day and share their experiences in your social media feed.
  • If relevant to your online business, publish related weblog posts containing recipes, data, experiences, assets, and extra.

october marketing ideas: national vegetarian day

World Smile Day

World Smile Day is widely known on the primary Friday of October yearly. Listed here are some artistic advertising and marketing concepts you’ll be able to check out:

  • Dentists and orthodontists, in fact, can share stats or eye-opening details that encourage folks to ebook their common cleansing.
  • Any enterprise can promote its best-selling services as one thing to smile about.
  • Use the day to announce the return of a seasonal favourite or new providing.

october marketing ideas: world smile day

Nationwide Cake Adorning Day

Nationwide Cake Adorning Day is held each October tenth. As a substitute of a cake adorning contest, you could possibly:

  • Invite your followers to submit their cake adorning fails on Instagram or Fb with a customized hashtag.
  • Ask your followers to share their favourite confection creations. Bear in mind, asking your followers to share their very own experiences and views on social media strengthens your private connection with them and helps them to really feel valued and heard.

october marketing ideas: cake decorating day

Nationwide Financial savings Day

This October observance day occurs on the twelfth of the month yearly. It’s about having a financial savings account, so it’s an amazing matter for monetary advisors or accountants. But in addition, who doesn’t wish to get monetary savings?

Listed here are some methods to market your online business on at the present time:

  • Write a weblog submit on how to save cash associated to your trade.
  • Evaluate the value of your providing with the value of costlier alternate options and tally up how a lot cash your prospects save yearly.
  • Share useful data or assets in your viewers—native assets if you’ll find them.
  • Run a contest. CapitalOne as soon as ran a cool contest based mostly on the outcomes from this examine:

october marketing ideas: national savings day

​Of their #ShareMySave contest, it invited its viewers to share photographs of their most treasured souvenir on Instagram or Twitter and clarify why it’s particular to them. By together with the hashtags #ShareMySave and #Contest, they have been entered right into a contest to win weekly prizes of $500 and a grand prize of $10,000.

Nationwide Boss’s Day

This Fb- and LinkedIn-friendly vacation happens each October sixteenth. You may:

  • Shock your boss with a heartfelt submit on what you admire about them, what leaderships expertise they exemplify, or classes they’ve taught you.
  • What in case you are the boss? Share errors you’ve made and classes you realized from them (good instance of the Pratfall Impact)
  • Or simply select one other boss …

october marketing ideas: boss's day

Get to Know Your Clients Day

Get to Know Your Clients Day happens on the third Thursday of the primary month of each quarter, and solely when the earth is tilted at 23.4 levels (simply kidding on that final half). It is a blatantly superior advertising and marketing day in October, January, April, and July.

  • Interact your viewers and acquire invaluable suggestions by sharing surveys and quick polls.
  • Ask about gadgets or companies they might like to see you providing. Like with this instance…

october marketing ideas: customer appreciation day

…or this one:

october marketing ideas: get to know your customers day facebook poll

You may additionally search your organization’s hashtag or location on social media and discover some user-generated content material to repost.

october marketing ideas: get to know your customers day

Sweetest Day

In line with this supply, the Nationwide Confectioners’ Affiliation got here up with Sweet Day again in 1916 as a solution to rejoice and help native sweet retailers and bakeries. Throughout the struggle in 1917, the message morphed into “Get one for your self and one for the boys abroad!” As soon as the struggle ended, 4 Michigan confectioners teamed up with the Crimson Cross to distribute sweet to hospitals, orphanages, shelters, and houses throughout Michigan.

By 1929, it grew to become official: Nationwide Sweetest Day happens on the third Thursday of October and is related to:

  • Charitable giving.
  • Acknowledging and appreciating your family members.
  • Paying it ahead.

october marketing ideas: national sweetest day tweet

Basic October advertising and marketing concepts

If you happen to’re too scattered throughout October (or on a regular basis) and don’t have it in you to coordinate a promotion throughout a selected week or day, check out any of those common October advertising and marketing concepts that provide you with some extra flexibility.

Exhibit a fall services or products

Whereas September has songs of summer time and November has the whispers of winter, October looks like the one true fall month (P.S. why did I get so poetic simply now). This month could be the time to essentially deal with one in all your fall-themed services or products.

  • Inside designers can characteristic fall-themed tasks of their portfolio.
  • Flower retailers can show fall-colored bouquets.
  • Eating places can provide a cinnamon-spiced sangria (something however pumpkin, please).
  • Landscapers can promote fall specials on Fb or their Google Enterprise Profile.

october marketing ideas: landscaping promo

To get much more contributors, make it a limited-time provide accessible just for the month.

Ship out an October publication

There are many October publication concepts right here, however for a brief listing:

  • Ship out a BOO! Shock cope with a Halloween promotion.
  • In honor of monetary planning month, spherical up any weblog posts you’ve printed with budget-friendly suggestions and have them in your e mail.
  • If you happen to rolled out new buyer loyalty applications, ran start-of-school-year specials, or hosted any occasions throughout September, share footage and ends in an October e mail publication.
  • You may as well embrace a calendar of any extra specials you’re working through the month or for November.

october marketing ideas: october newsletter


You may additionally be all in favour of these October e mail topic traces.

Dabble into the artistic arts

One of the best supply for artistic advertising and marketing content material? A artistic advertising and marketing occasion.

  • Present prospects the right way to make their very own fall- or Halloween-inspired craft or recipe.
  • Write a weblog submit with a DIY video exhibiting the right way to embellish a mantle with fall flowers and miniature pumpkins.
  • There are additionally loads of alternatives for a pumpkin-carving or pumpkin-painting evening.
  • If relevant to your viewers, share menu concepts for a Halloween get together.

october marketing ideas: halloween cookies

I imply, who wouldn’t wish to sink their enamel into these…enamel. (Picture supply)

Take part in a pumpkin patch

Farmers markets or pumpkin patches are plentiful throughout October,

  • Perform a little native analysis to see if there are any annual occasions the place you’ll be able to arrange a stand, provide a sponsorship, or volunteer at. Being concerned in native occasions and causes is a win-win, because it markets your online business for you whereas facilitating group constructing.
  • You may additionally donate free merchandise or lessons as part of any raffles the occasion is working.

october marketing ideas: kick or treat promotion

Picture supply

Open your doorways

If you happen to’re positioned on a downtown Major Avenue of kinds o in the event you’re in part of the nation the place the climate is gorgeous right now, get some recent air into your constructing. This makes your online business extra inviting to passersby. A chalkboard outdoors along with your specials, an inspiring quote, or a enjoyable reality is an added bonus.

october marketing ideas: sandwich board outside small business

Halloween advertising and marketing concepts

What sort of October advertising and marketing concepts submit would this be if I didn’t point out Halloween? Many of those Halloween advertising and marketing concepts are conventional, tried, and true, however with slightly brainstorming and model voice, you’ll be able to at all times add that artistic twist to catch your prospects’ eyes.

Embrace the Halloween garb

Get your online business within the spirit of the season by adorning your workplace, retailer, and even your web site and social media pages with all the good things: mums, pumpkins, gourds, hay bales, burlap, skeletons, spiderwebs, ghosts, and the listing goes on. That is extra of a cliche advertising and marketing thought, however that doesn’t make it any much less efficient.

october marketing ideas: embrace halloween

While you’re proactive with your online business’s look, this indicators to prospects that you simply care concerning the impression you allow on them, and reminds them that yours is not only a enterprise, however a ardour. You would possibly even get actually loopy and carve your organization brand right into a jack-o-lantern to put in your storefront with a[n electric] candle at evening.

Host a sweet counting contest

Run a guessing contest to get buyer e mail addresses in retailer. Put an enormous canister of no matter sugary Octobery sweets you select, and have prospects present their e mail addresses with their estimate, or write it on the again of their enterprise card. This may be achieved just about, too. The winner will get a prize (maybe all the sweet) ((until you’re a dentist)) or coupon or low cost off their subsequent buy.

Costume up for Halloween

I cringe barely upon giving this suggestion, however I feel this might be an amazing thought for companies that cater to kids. Plus, you don’t need to be in a full-blown clown go well with. Dentists and hair dressers could make in any other case scary appointments extra enjoyable with a pleasant scarecrow, farmer, or cowboy costume. Clowns and vampires would possibly scare the children, so keep on with safer or extra impartial choices.

Host a Halloween costume contest

This one can also be fairly cliche nevertheless it’s by no means not a enjoyable time. Have a dressing up contest in your college students, prospects, workers, and even prospects’ pets. Share the photographs in your weblog, Fb, Instagram, or Twitter and ask prospects to vote for the winners. The winner will get a prize and is featured in subsequent month’s publication.

october marketing ideas: pet costume contest

Take part in a Halloween occasion

Collaborating in any Halloween occasions happening round you—zombie 5k’s, trick-or-trunk nights, youngsters trick-or-treat afternoon within the workplace, or any building-wide Halloween actions in the event you work in a shared house. It’s powerful to cease while you’re working a enterprise, however as a rule, the break free out of your duties and the added laughter can truly recharge you and lead you to be extra productive in the long term. Plus, the extra you’ll be able to work together with the folks in your group, the extra you’ll be able to find out about the right way to serve them and actually make a reputation for your self.

Straightforward, efficient, and cheap October advertising and marketing

Working an October-themed advertising and marketing marketing campaign is a good way to authenticate your model, work together extra along with your area people, and check out new instruments and platforms. Whereas they’re enjoyable and artistic, they’re additionally efficient and will help you to extend your publicity, appeal to extra prospects, and construct up your fame. Check out one in all these simple October advertising and marketing concepts and get your self armed and prepared in your vacation campaigns.

Fascinated by extra advertising and marketing concepts for each month of the 12 months? We will help with that.

And for planning, try this advertising and marketing calendar template from our buddies at LOCALiQ.

Full listing of October month-to-month observances

Full listing of October nationwide days and dates


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