Ecommerce Marketing5 Content material Advertising Concepts for October 2022

5 Content material Advertising Concepts for October 2022


Content material advertising and marketing and its shut cousin SEO are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential prospects to companies, partaking them with useful, informative, or entertaining content material.

In October 2022, your organization’s content material advertising and marketing would possibly embody articles about monetary planning, vacation present choice, Italian or Polish heritage, historic or movie star birthdays, or celebrating Web Day.

What follows are 5 content material advertising and marketing concepts what you are promoting can use in October 2022.

1. Monetary Planning Month

The Monetary Planning Affiliation created Monetary Planning Month in 2002 to coach Individuals about monetary planning and the way to economize. Monetary planning consists of matters corresponding to retirement planning, property planning, insurance coverage, and investing.

Image of a person using a laptop.

October 2022 is Monetary Planning Month in america. Use this celebration to supply content material about sensible vacation procuring and why your merchandise are of nice worth.

Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many people can overspend.

On your firm’s October 2022 advertising and marketing, think about writing articles associated to monetary accountability and vacation purchases. You would possibly spotlight the worth related together with your merchandise or how purchasing for items early with a finances in thoughts would possibly assist your prospects.

You may nonetheless purpose to promote your merchandise whereas making a case for accountable procuring and serving to of us perceive the worth your merchandise and enterprise convey.

2. Vacation Shopping for Guides

‘Tis the season for giving, and your organization’s content material advertising and marketing ought to mirror that. October is an effective time to start out selling present guides that includes your finest merchandise and affords for Christmas 2022.

Image of holiday gift-wrapped packages.

With October being two months earlier than the vacation season, customers are probably already on the lookout for present concepts. Photograph by Erica Marsland Huynh.

Do you promote magnificence merchandise? Why not put collectively a vacation make-up present information? Or, you probably have a house decor enterprise, put collectively a vacation dwelling present information that includes gadgets for each room.

Not solely will this content material profit your prospects as they search for vacation items, however it’s going to additionally function a reminder that your organization exists with compelling merchandise.

3. Heritage Month

October is each Italian-American and Polish-American Heritage Month. It’s subsequently a possibility to create content material celebrating the numerous contributions to America of Italian and Polish immigrants and their households.

For instance, a enterprise promoting energy tools would possibly create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to vital progress in U.S. public works and personal building.

A western clothes and footwear retailer would possibly create content material in regards to the Italian artisans who basically created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many think about Serratelli as a number of the finest western hats ever made. Likewise, well-known bootmaker Tony Lama, identified for the cowboy boot firm he began, was additionally Italian.

Screenshot of Tony Lama home page.

An Italian-American based the Tony Lama boot firm.

Throughout the business what you are promoting serves, there’ll nearly definitely be a possibility to rejoice Italian-American or Polish-American heritage that will resonate together with your prospects.

4. Well-known Birthdays

Image of President Jimmy Carter.

America’s thirty ninth President, Jimmy Carter, was born on October 1, 1924.

A staple of “tradition” or “way of life” content material advertising and marketing is to create posts about well-known people across the time of their birthdays. This tactic will be wonderful if there’s a connection between your merchandise, prospects, and the person you characteristic.

A mini-biography a few movie star would possibly tie in effectively together with your merchandise. For instance, a males’s attire retailer might profile actor Zach Galifianakis’ model utilizing press pictures. The article might finish with product ideas for the same look.

Listed below are a number of examples of the people you would possibly write about round their birthdays.

October 1

  • President Jimmy Carter
  • Julie Andrews
  • Zach Galifianakis

October 2

  • Sting
  • Annie Leibovitz
  • Mahatma Gandhi

October 3

  • Tessa Thompson
  • Al Sharpton
  • Gore Vidal

October 4

  • Susan Sarandon
  • Charlton Heston
  • Rembrandt

5. Web Day

Image of Sir Tim Berners-Lee.

Sir Tim Berners-Lee helped to get the web began and, subsequently, contributed to the eventual progress of ecommerce.

On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The easy web page has solely brief textual content studying, “It is a check.”

Whereas that will not sound like a lot, it’s laborious to think about a world with out the web. As we speak, the web has turn out to be a necessary a part of our lives.

For this would-be vacation, discover a solution to join the services or products you promote to the emergence of the world broad net.


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