Sales10 Gross sales Pitch Examples (Plus Tips about Find...

10 Gross sales Pitch Examples (Plus Tips about Find out how to Write Your Personal)


Your gross sales pitch could make or break the deal, so it is a good suggestion to have that nailed down earlier than assembly together with your buyer. It is your opening line, your verbal enterprise card, and the very first thing your buyer will hear whenever you name or meet with them.

I have been in gross sales for nearly 16 years and have heard my fair proportion of each nice and less-than-stellar pitches.

For this publish, I might like to debate the anatomy of an excellent gross sales pitch and share examples of one of the best gross sales pitches I’ve ever heard.

Download Now: How to Perfect Your Sales Pitch

Salespeople are previous the purpose of giving prospects hour-long displays to promote services or products. No one has that form of time and, to be sincere, if you happen to want an hour to relay your worth proposition, you are doing it improper.

They’re known as elevator pitches for a motive. Ideally, if you happen to’re giving me one, I ought to be capable of perceive what it’s important to provide within the time it takes to get from the foyer to my flooring.

A great salesperson ought to be capable of get their message throughout compellingly and concisely. In the event you can nail your gross sales pitch, odds are you may have extra time to speak down the road.

What’s a product pitch?

A product pitch will not be a lot completely different than a gross sales pitch, however is particularly centered on a services or products. You may go in-depth and emphasize how your product works, the way it will remedy their ache factors, and the particular advantages it’ll deliver to your clients.

For instance, a gross sales pitch could be broadly centered, like if you happen to’re a consulting agency that provides a variety of providers. You are promoting your online business as a complete, reasonably than a particular services or products, like a CRM platform or accounting device.

Find out how to Begin a Pitch

Beginning a pitch is arguably the toughest half. It’s important to seize your prospect’s consideration in order that they really wish to hear the worth of your product and the way it might help their enterprise. However earlier than you’ll be able to share the product’s worth, it’s important to hook the prospect.

When beginning your pitch, you’ll wish to combine the next important components.

  • Begin with the issue. All the time begin with the issue. Until they know the issue you’ll be able to remedy, they received’t be open to listening to how your product is an answer.
  • Tailor the beginning of the pitch to their vertical. Nobody desires to listen to a basic pitch that will apply to any enterprise. Analysis their vertical and use the data you discovered to personalize the pitch instantly.
  • Supply stakes. In the event that they don’t remedy the issue utilizing your resolution, what have they got to lose? You don’t have to state it in such clear phrases — however alluding to the dangers firstly of your pitch might help you safe buy-in straightaway.

Listed below are a number of strategies for beginning a product pitch, however bear in mind: attempt to stick with thirty seconds, or one to 2 sentences if you happen to’re delivering the pitch through electronic mail.

Begin off with a private anecdote.

Begin off a pitch with what you recognize finest — your self. Whereas I don’t suppose it is best to focus solely on your self all through your complete pitch, beginning off with a private anecdote might help you converse with extra authenticity and foster empathy.

The important thing right here isn’t to concentrate on the product’s deserves. What number of product pitches begin off with “This product helped me obtain X leads to X period of time”? Rather a lot. And I’m already yawning. And nobody cares about outcomes until they know the issue first.

Your private anecdote ought to concentrate on an issue that your product can remedy. Make it as excruciating as you’d like — and don’t overlook to be real and join your anecdote to their enterprise.

Ask a query that pertains to the issue you remedy.

Oh, sure, the great outdated query. Whereas it’d verge on overused, it’s to not be dismissed. Asking a query is a extremely efficient method to begin a pitch. The query ought to, once more, concentrate on the issue.

Follow sure or no questions and tailor it particularly to the enterprise you’re pitching to. In the event you’re talking to an actual property enterprise, create a query that articulates an issue particularly skilled by actual property corporations. In the event you promote a property administration software program, it might be so simple as, “Do you spend manner an excessive amount of time monitoring particular person property gross sales? That’s time higher spent truly displaying houses to potential consumers.”

Begin with a stat that resonates and provides stakes.

Beginning with a stat could be efficient — but it surely has to resonate with the viewers and provide stakes. In different phrases, what does the stat must do with the issue? How does it mirror a possible and demanding downfall that would hurt your prospect?

Let’s say that you just’re a salesman of yard upkeep providers. Beginning off with “50% of houses don’t use yard upkeep providers” is a lazy and boring method to start your pitch. Think about as a substitute: “50% of houses don’t use yard upkeep providers, leading to hundreds paid to HOA yearly.”

Now that you know the way to start out your pitch, it’s time to ship the remainder of it. Use the next tricks to safe buy-in in lower than three minutes.

1. Make it brief.

A gross sales pitch is not a standard presentation. You are not going to have PowerPoint slides. You are not going to have complimentary pastries on a boardroom desk. And, most of all, you are not going to have your viewers’s time and endurance for lengthy — a minimum of not till they’re offered in your product.

2. Make it clear.

This ties in with the earlier level. You do not have the time to go on tangents or speak about something however the message you are attempting to get throughout. Your pitch needs to be lean and to the purpose. It has to register together with your listener instantly. Meaning talking with intention and readability.

In the event you’re pitching a product, you wish to make sure that you clearly talk the way it will remedy your prospects’ ache factors, giving them a transparent image of how their day-to-day will enhance in the event that they resolve to make a purchase order.

3. Clarify who your clients are.

Think about the image you are going to paint in your pitch. Give your listeners perspective on who’s shopping for your services or products. They wish to know that you’ve got a profitable, engaged market in thoughts. Be particular in figuring out who might be focused on your product, and attempt to convey why your listeners ought to be focused on them.

4. Clarify the issue they’re dealing with.

Cowl why your buyer base wants you. Your goal market is just as priceless as the issues you’ll be able to remedy for them. Convey an issue they constantly face. In the event you’re pitching a spreadsheet software program for accountants with performance Excel would not have, you would focus on how onerous it’s to bookkeep with out your software program’s distinctive options.

5. Clarify how your product addresses their wants.

Here is the place you begin to deliver all of it residence. You have established who you are promoting to. You have established why you are promoting to them. Now, it’s important to set up why they’d purchase from you. What are you able to do higher than your competitors?

As talked about above, it’s good to clearly clarify how your product addresses their wants. Persevering with with the accounting instance, you would contact on how your distinctive knowledge visualization options make busywork extra environment friendly.

6. Describe what success what success together with your product will appear to be.

Present the advantages of your product on a broader scale. Within the instance we have been utilizing, you’ll be able to speak about how accountants that use your software program have extra time to spend with necessary shoppers or the flexibleness to spend time with their households. Present how your product makes your clients’ lives higher as a complete.

Ideally, your pitch ought to be a one-liner summarizing what your organization does, how they do it, and for whom. And this isn’t only a requirement for gross sales reps. Anybody in your organization, from the CEO to gross sales consultants, must know your one-line gross sales pitch by coronary heart.

So, how do you have to construction your gross sales pitch?

The Gross sales Pitch Framework

When you have time to correctly develop and work on a dialog, contact on factors of curiosity. Here is a framework you need to use for constructing your elevator pitch:

  • Downside: Begin with a press release or query about the issue you remedy. You possibly can current the issue utilizing a private anecdote, query, or eye-opening statistic. Reply the why.
  • Worth Assertion: Share a really clear, concise assertion of worth. Be action-oriented and consequence centered. Keep away from utilizing jargon. Share advantages.
  • How We Do It: Spotlight distinctive differentiators and clarify what you do.
  • Proof Factors: Present clear reference examples and checklist recognizable achievements. Share business validation and awards.
  • Buyer Tales: Share buyer examples and successes. Inform emotional and customized buyer tales. Make it actual and tangible.
  • Partaking Query: Shut the pitch with an open-ended query, creating an area to have a dialog.

Many corporations use success tales of their pitches to make sure the sale. Identify-dropping actually works, so you’ll want to use that to your benefit. And in case your product is small or mild sufficient to maintain in your pocket, it is best to at all times have one on-hand to point out your prospect.

I at all times stress the necessity for a concise gross sales pitch. So preserve it free {of professional} jargon, do not get into the weeds, and you’ll want to speak extra about your prospect and their issues than your self.

Nothing’s extra off-putting than a bragging salesperson speaking about themselves, their firm, or their providers. That is what I name the “me monster.” The actor in your story is the client, not you — interval.

Distribution Issues

Lastly, presentation and distribution are every thing. You should ship your gross sales pitch to the best particular person on the proper time with the best instruments readily available (like a demo, free trial, or presentation).

The sale begins together with your checklist of contacts. Outline your checklist and personas, know their right contact data, get an introduction, and be sure to contact them at a time of day once they’re prone to reply.

How will you make your gross sales pitch one of the best it may be? Listed below are some gross sales pitch concepts.

1. Inform a narrative.

Preserve your listeners engaged by telling a quick story. The story might be both in regards to the firm or how a buyer discovered success by your services or products. On this latter instance, you can begin with the difficulty the client was dealing with, lead into the answer, and finish with the important thing outcomes the client achieved.

In the event you suppose storytelling is troublesome, don’t fret. Simply consider your favourite films and TV exhibits — how did they preserve you engaged? Attempt to emulate the identical methods as you strive storytelling throughout a gross sales pitch. Use photos and interactive components to complement the expertise in your listeners, maintaining in thoughts who your viewers is and what their preferences are.

For example, if you happen to’re promoting enterprise-level software program to senior-level executives, you may modify your tone and supply to be extra formal and poised. The scrappy proprietor of a startup, nonetheless, may admire extra humor and levity. Examine your prospects to determine one of the best storytelling technique for them.

sales pitch ideas: storytelling dos and donts

2. Embody a worth proposition.

What worth will you present for this particular person or their firm? Whereas your pitch ought to be brief and candy, the worth proposition is the core of your gross sales pitch. To supply the best quantity of affect, your worth prop ought to come after you determine the issue that your prospect faces of their day-to-day. The worth prop is the proposed resolution and is the make-or-break second of your pitch.

Create a worth proposition canvas to information the wording of your worth prop. Keep in mind that the acquire creator and ache relievers join on to the client beneficial properties and ache factors. Leveraging these two sections of your canvas will aid you create a pitch that straight speaks to your prospect and their wants.sales pitch ideas: value proposition canvas

3. Personalize the gross sales pitch.

Who’re you speaking to? Ensure that your gross sales pitch is related to them and piques their curiosity. You’ll customise it so it addresses the gadgets which might be most necessary to the particular person you are talking with.

This concept applies to any pitching technique or method you employ. It doesn’t matter what, the gross sales pitch ought to converse to your prospect’s extremely particular ache factors and wishes. For example, if you happen to’re pitching your bookkeeping software program to the only proprietor of a contract enterprise, you may emphasize the straightforward and easy invoicing device.

For personalization to have essentially the most affect, you need to have had a productive discovery name the place you requested questions that uncovered your prospect’s most pressing wants. Leverage the data you came upon throughout that course of to hone your pitch.

sales pitch ideas: discovery call personalization

4. Swap up your pitch.

There are a number of gross sales pitch sorts to select from:

  • The One-Phrase Gross sales Pitch: Scale back the whole thing of your worth proposition and firm mission to 1 phrase. For example, HubSpot’s one-word gross sales pitch may be “progress.”
  • The Query Gross sales Pitch: Opening your pitch with a query not solely piques curiosity but in addition engages the top recipient. One instance could be: How a lot cash does your organization waste on guide gross sales actions that might be automated?
  • The Rhyming Gross sales Pitch: Utilizing rhyme could make your pitch extra memorable to consumers and even incite fun. For example, if I had been pitching Gross sales Hub to a possible enterprise, I’d say, Gross sales Hub covers each gross sales want from backside to prime and makes you an elite member of the gross sales automation membership. I’m completely not a poet, although.
  • The Topic Line Gross sales Pitch: In the event you’re primarily promoting your product over electronic mail, you’ll be able to craft a gross sales topic line that pitches the product to prospects.
  • The Twitter Gross sales Pitch: You don’t have to get on Twitter for this one. As a substitute, take into consideration the way you’d phrase your pitch if you happen to solely had 280 characters to work with. What would you emphasize? What would you omit?
  • The Pixar Gross sales Pitch: Place your ultimate purchaser persona, their key drawback, and their resolution in a narrative that kind of follows the acquainted Pixar construction: As soon as upon a time _____. Day-after-day, _____. In the future _____. Due to that, _____. Till lastly, _____.

Relying on the potential buyer and state of affairs, change up the kind of pitch you employ. Alternatively, because the gross sales course of progresses, you need to use several types of pitches and determine those that your prospect most successfully responds to.

5. Observe your pitch.

Observe, apply, apply. As soon as you have created your pitch, apply it so you’re feeling snug presenting it in entrance of potential shoppers. You are able to do this a number of methods: By merely standing in entrance of a mirror and working towards, by filming your self utilizing your telephone or laptop computer digicam, or by role-playing with a colleague.

We particularly suggest the final possibility as a result of you will get stay suggestions throughout or after the train. Position enjoying is a priceless gross sales coaching method that helps you construct your pitching muscle mass whereas additionally placing you in conditions the place you’ll must suppose in your toes. Your colleague may swap up the script on you, exactly to emulate what it could be like to talk with a prospect in actual time.

6. Strive to not use metaphors.

Odds are your gross sales pitch is not occurring in an English classroom. The concept of incorporating vivid, intelligent comparisons may appear efficient in principle, however there is a good probability you may confuse your prospect. Bear in mind, you wish to preserve issues clear.

In the event you really feel compelled to make use of metaphors, preserve them business-related or extraordinarily acquainted (like “it’s necessary to stroll earlier than you run” or “we should always examine apples to apples”). Don’t use sports-related metaphors until you’ve made a connection together with your prospect on that foundation — possibly they performed baseball as a baby such as you did, otherwise you’re each followers of the identical sports activities group.

7. Create a WOW second.

A method to make sure your pitch is memorable is by blowing the listener or recipient’s thoughts. You may do that by stating a truth that’s counter-intuitive, demonstrating the product/service’s best-selling level in a surprising manner, telling an outlandish story, or emphasizing your product’s most original characteristic.

For example, let’s say that you just’ve established your organization’s customer support as certainly one of your key promoting factors. Throughout an workplace go to, you may take the prospect on a tour of the customer support flooring to point out them the service group in motion, and even introduce them to the chief buyer officer on a first-name foundation. Speak about making a optimistic impression! With that transfer, you’ll cement the authenticity of your claims whereas delighting your prospect.

8. Attraction to feelings.

Understanding your clients is central to constantly nailing gross sales pitches, and whenever you do, it is good to convey that. A method to take action is to make use of empathy, revolve your pitch round their life expertise, and discover commonalities between you and them. Attempt to discover out small tidbits about their profession, their upbringing, and even their childhood so you need to use empathetic statements and join on a extra private stage.

In the event you’ve each labored at startups prior to now, as an illustration, you’ll be able to enchantment to your prospects’ feelings by mentioning how restricted budgets could be throughout these early startup days. You possibly can then both assist them really feel glad that they’ve a bigger finances now, or lead into the returns of your product.

9. Again it up with information.

Whereas customers make choices extra usually with emotion, they nonetheless have to rationalize the choice to themselves and/or different key stakeholders. By offering statistics or case research that assist the emotional enchantment, you are offering credibility that may assist them really feel as if they’re making the best resolution.

For case research particularly, we suggest incorporating a number of into your gross sales pitch presentation. If there’s no time to cowl the specifics, embrace a QR code or shortened hyperlink the place it’s straightforward for prospects to entry your case research library. Alternatively, deliver alongside a printed copy of a case research from an organization that’s extremely much like your prospect’s.

10. Faucet into their worry of lacking out.

Worry of lacking out (FOMO) is a robust motivator and might create an ideal sense of urgency. The very last thing you need is for them to be dazzled by your gross sales pitch however procrastinate lengthy sufficient for that feeling to fade away. As a substitute, get them to take motion straight away.

11. Educate them.

You wish to set up your self as an authority in your house. Some attention-grabbing, related information might help seize your clients’ consideration and add a sure diploma of legitimacy and trustworthiness to your pitch. As well as, present extra assets that the prospect can discuss with as they proceed exploring your organization and your choices. That manner, they’ll discover out extra at their very own tempo.

It’s additionally necessary to offer supplemental data that doesn’t essentially educate them about your product however about how they’ll do issues extra effectively at their enterprise. For example, if you happen to promote design software program, you’ll be able to ship them hyperlinks to assets that train them the way to design property for social media platforms.

Nice Gross sales Pitch Examples

In the event you’re in want of inspiration, check out the next gross sales and product pitch examples. They’re brief, concentrate on the client, and successfully convey worth.

1. Merck

Example sales pitch by medical company Merck on its website“For 130 years, Merck (referred to as MSD outdoors of the U.S. and Canada) has been inventing for all times, bringing ahead medicines and vaccines for lots of the world’s most difficult illnesses in pursuit of our mission to save lots of and enhance lives.”

In the event you had been a hospital or pharmacy contemplating utilizing Merck’s options, you’d be satisfied by this pitch. Why?

Merck is aware of that values and robust scientific foundations drive enterprise choices within the healthcare business. They capitalize on that by emphasizing their lengthy historical past and tying their work into their mission. In that manner, it sends a message that resonates with its target market.

2. Hole Inc

Example sales pitch by retail investor Gap Inc on its website“Hole Inc. is a number one world retailer with a group of manufacturers together with Outdated Navy, Hole, Banana Republic, and Athleta. We’re dedicated to serving the wants of our clients whereas delivering long-term worth to our shareholders.”

Hole is healthier referred to as a clothes model, however the firm behind it, Hole Inc, is a publicly traded agency with a number of profitable manufacturers beneath its belt. In its pitch to its potential traders, Hole Inc emphasizes its dominant place within the market whereas making certain that the corporate might be a safe long-term funding.

3. G2Crowd

Example sales pitch by G2Crowd on its website“G2 performs an enormous function by offering distinctive, genuine peer recommendation in actual time. We give consumers higher steerage than conventional analyst corporations, which may take as much as 2 years to replace and publish know-how analysis. That timeline simply can’t sustain with the tempo of know-how. At G2, we intention to be a trusted supply that helps each enterprise skilled on the planet make higher know-how choices.”

That is an attention-grabbing method to construct your pitch: Make an observation of what actually annoys your buyer and pitch how your service can resolve this grievance. It is one other manner of reframing the client’s wants, and it really works as a result of it is a highly effective method to describe the state of affairs.

Once they focus on the way you’re being informed by analysts what to do, or individuals who have not used a product, they spotlight a transparent disconnect available in the market between what you want and what you get. The corporate permits verified customers of merchandise to jot down evaluations and turns into an important useful resource for his or her customers.

4. Van Jones

Example sales pitch by professional speaker Van Jones on his website“Van’s sincere and poignant social commentary has made him one of the crucial compelling and highly effective public voices in America. His attain transcends age, race, geography, and political ideology.”

On this pitch to companies and organizations in search of a speaker, Van Jones emphasizes his experience — then highlights the truth that his attain will apply to everybody who listens to him. In the same manner, you need to use the authoritativeness of your online business to face out, then flip round and deal with any issues a company may need about doing enterprise with you. Right here, Van Jones subtly addresses the present political local weather by emphasizing that his speeches will resonate with anybody no matter their background.

5. Edward Jones

Example sales pitch by investment firm Edward Jones on its website“Investing is not nearly creating wealth. It is about what cash might help you do. Construct a brighter future for your self and your family members. Or design a greater world for all of us. Our single focus helps you obtain what’s most necessary to you.”

Edward Jones, a monetary advising agency, creates a private, resonant pitch by focusing solely on the prospect or purchaser. You hardly ever hear about them on this pitch, which is one other nice mannequin to observe when creating your personal pitch. Whereas that is geared towards customers reasonably than one other enterprise, it’s an ideal instance of how one can write a pitch that resonates together with your prospects whereas providing loads of details about what you do.

6. Thrivent Monetary

Example sales pitch by baking company Thrivent Financial on its website“We offer recommendation, banking, insurance coverage, funding choices, and steerage on how one can stay generously. Cash itself isn’t your finish purpose. (However it could actually aid you get there.) Our monetary steerage might help you progress ahead in life and attain your personal increased function. We take the time to be taught what issues most to you and supply assets that aid you put your values into motion.”

Thrivent Monetary is one other monetary agency that focuses on the client in its pitch. Like within the earlier pitch, it emphasizes serving to prospects do what they most wish to do after managing their funds. By implementing the same technique, you’ll be able to craft your pitch in order that prospects perceive what they’ll obtain in the event that they do enterprise with you.

Product Pitch Examples


Example product pitch by CRM HubSpot on its website“There’s a greater method to develop. HubSpot provides advertising and marketing, gross sales, service, and operations software program that helps your online business develop with out compromise. As a result of ‘good for the enterprise’ must also imply ‘good for the client.’”

First up is HubSpot’s very personal product pitch. Brief and to the purpose, this pitch tells companies what it provides and the outcomes it could actually drive each for the prospect’s enterprise and their clients.

I can not stress this sufficient: Assist your buyer perceive what you do, who you do it for, and the way in beneath two minutes. Your buyer is busy and would not have greater than two minutes to spend with you. A brief gross sales pitch helps you as a salesman as properly, as a result of the sooner you’ll be able to disqualify individuals who aren’t focused on your provide, the sooner you’ll be able to attain somebody who’s.

8. Vidyard

Example product pitch by Vidyard on its website“Vidyard is the important thing to creating distant promoting straightforward. From prospecting to proposals, report and ship movies that add a private contact in any respect levels of the gross sales cycle. E mail isn’t useless, but it surely positive is boring. With Vidyard, you’ll be able to report and ship movies in just some clicks – excellent for busy gross sales reps attempting to interrupt into inboxes or entrepreneurs attempting to make a splash.”

Vidyard is an organization that is been making waves — primarily as a result of salespeople are discovering video an efficient prospecting device. They discovered that nice gross sales pitches are customized, and what higher manner to try this than so as to add a human face to your message?

Their product pitch rocks not solely as a result of they determine their prospect clearly (gross sales reps who discover electronic mail ineffective and time-consuming), however additionally they concentrate on the aggressive benefit they’ve from the get-go. They do not simply promote this service, they “make distant promoting straightforward” — and that makes a distinction.

Leaving the dialogue about competitors too late within the dialog may also kill your sale. Vidyard is aware of this, which is why they ensure that to incorporate it of their pitch.


Example product pitch by LISNR on its website“In 2012, one single perception introduced LISNR’s founders collectively: ultrasonic audio is healthier. These people understood the rising want for a device- and platform-independent resolution for sending brief communication forwards and backwards on the software program stage. They believed that corporations shouldn’t must spend on pricey {hardware} or processes to drive extra friction-less and linked experiences.”

Discovered on the LISNR web site, this product pitch makes use of their origin story to elucidate each how their group got here to be and what they intention to perform. This provides extra context to their product, making buying with them greater than only a transaction but in addition a contribution to a larger mission and perception system.

10. Xactly

Example product pitch by sales business Xactly on its website“We automate and streamline the fee course of for gross sales organizations. For lots of corporations, meaning getting you off an Excel spreadsheet or a home-grown cumbersome system. The Xactly benefit is that we have been within the cloud since 2005. We’ve been capable of anonymize all of our buyer’s knowledge to permit you to leverage completely different knowledge factors when making your resolution.”

The Xactly pitch focuses on the issue their buyer has — an necessary a part of a profitable pitch. I mentioned the “me monster” above, and try to be cautious of it when making a pitch. Xactly does this properly. The trick is to deal with your buyer’s issues and issues and spotlight how your services or products solves these issues. Within the case of Xactly, it is about getting folks off cumbersome legacy methods and Excel spreadsheets.

Why A Brief Gross sales Pitch is A Good Pitch

An necessary be aware to make about these gross sales pitches is that they’re all amazingly optimized for a brief dialog. I can not stress sufficient how a lot brevity issues for a gross sales pitch. Speaking an excessive amount of, utilizing filler phrases, and speaking about your organization for greater than two minutes can simply kill a dialog. So, preserve your gross sales pitch brief, clear, and easy! Your clients will thanks.

Editor’s be aware: This publish was initially printed in June 2019 and has been up to date for comprehensiveness.

Sales Pitch


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